Pure Barre
Pure Barre franchise for sale in Sonoma, California
List Price: $5,000 USD
Key Facts
Annual Gross Revenue
$213,711 USD
Cash Flow (SDE)
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2015
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$7,000
Total Employees
Less than 10
Very FlexiblePrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
*Motivated to sell* Price is negotiable.
Turnkey Boutique Fitness Studio & Retail Hub – Sonoma Wine Country
Skip the immense costs, permitting hurdles, and construction delays of a new build-out in the Bay Area. This is a rare opportunity to acquire a fully operational, turnkey boutique fitness studio in affluent Sonoma County. Operating under a globally recognized franchise with a loyal membership base, the studio is engineered for a seamless handoff. The current owner is executing a planned career transition, leaving behind an optimized foundation primed for immediate revenue.
The business features a fully trained staff, including sales professionals and an experienced teaching team led by a dedicated Lead Instructor. Running smoothly seven days a week, it offers a hands-off operational structure for a new owner.
Utilizing an efficient, low-overhead model free of heavy machinery, the sale includes all specialized barre and event equipment. To ensure zero operational downtime, the space features a premium commercial audio setup with backup.
This location is a diversified revenue engine:
Predictable Income: Stable, recurring monthly membership revenue.
Retail Monopoly: The high-traffic storefront is the only dedicated athletic apparel retailer in the City of Sonoma. The sale includes $5,000 of premium inventory.
Community Upside: An integrated lounge area provides space for lucrative workshops and private events.
Highlights:
Prime, high-income Sonoma County location.
Turnkey infrastructure with full staff and Lead Instructor in place.
Low-overhead assets
Redundant equipment for events
Perfect for an investor seeking a high-margin lifestyle asset or an entrepreneur looking to acquire a premium footprint without the startup risk.
Growth opportunities
High-Upside Expansion Opportunities: This premium studio is engineered to act as a distinct revenue driver, turning physical spaces into high-yield business assets: The Retail Monopoly: Capitalize on the large, prominent storefront space. As the only dedicated athletic apparel retailer in the City of Sonoma, a new owner inherits an immediate local monopoly with massive potential to scale merchandise lines and capture exclusive brand partnerships. The Community Lounge Engine: Utilize the dedicated lounge area to capture secondary income streams. This versatile footprint is perfect for hosting high-margin wellness workshops, corporate networking events, member celebrations, and lucrative brand collaborations that fast-track organic membership growth. B2B Corporate Pipelines: Leverage the studio’s iron-clad local reputation to establish corporate wellness packages and local business partnerships, opening up untapped B2B revenue streams. Instead of buying simple square footage, you are acquiring a diversified business model with clear, actionable pathways to rapidly scale profitability from day one.
Owner's Day-to-Day Involvement
The studio features a solid team running operations seven days a week, led by a Lead Instructor who handles class quality alongside trained front-desk staff. The current owner focuses on high-level oversight: staff management, marketing, and sales tracking. This established structure gives a buyer flexibility. You can step directly into the active manager role to maximize your take-home income, or choose to hire a general manager to handle the administrative workload.
Franchise Accolades & Awards
Category leader on Entrepreneur’s Franchise 500 (Top 200 overall). Multi-year placement on the Inc. 5000 and Franchise Times Top 400. Club Industry Top 100 status with endless local "Best Of" awards.
Reason for Selling
The owners are selling to pursue new professional career paths outside the fitness industry. They have established a loyal community, clear daily systems, and a dependable staff, leaving the studio well-positioned for its next chapter. This sale is purely a personal career transition rather than a reflection of any operational or financial challenges.
Why I Love My Franchise
Owning Pure Barre Sonoma has been incredibly rewarding. I love the strong sense of community we've built and the opportunity to help members improve their health, confidence, and well-being. The Pure Barre brand provides a proven business model and excellent support, while our dedicated staff and loyal members make the studio a welcoming place to be. Building meaningful relationships and creating a positive impact in the Sonoma community has been the most fulfilling part of ownership.
About Pure Barre
Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.
Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.
Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.
Franchisee Support
Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.
Industry / Market
The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.
Ideal Owner
A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.