Pure Barre
Pure Barre franchise for sale in Sonoma, California
List Price: $99,000 USD
Key Facts
Annual Gross Revenue
$213,711 USD
Cash Flow
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2015
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$7,000
Total Employees
Less than 10
Very FlexiblePrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Turnkey Boutique Fitness Studio & Retail Hub – Sonoma Wine Country
Skip the immense costs, permitting hurdles, and construction delays of a new build-out in the Bay Area. This is a rare opportunity to acquire a fully operational, turnkey boutique fitness studio in affluent Sonoma County. Operating under a globally recognized franchise with a loyal membership base, the studio is engineered for a seamless handoff. The current owner is executing a planned career transition, leaving behind an optimized foundation primed for immediate revenue.
The business features a fully trained staff, including sales professionals and an experienced teaching team led by a dedicated Lead Instructor. Running smoothly seven days a week, it offers a hands-off operational structure for a new owner.
Utilizing an efficient, low-overhead model free of heavy machinery, the sale includes all specialized barre and event equipment. To ensure zero operational downtime, the space features a premium commercial audio setup with backup.
This location is a diversified revenue engine:
Predictable Income: Stable, recurring monthly membership revenue.
Retail Monopoly: The high-traffic storefront is the only dedicated athletic apparel retailer in the City of Sonoma. The sale includes $5,000 of premium inventory.
Community Upside: An integrated lounge area provides space for lucrative workshops and private events.
Highlights:
Prime, high-income Sonoma County location.
Turnkey infrastructure with full staff and Lead Instructor in place.
Low-overhead assets
Redundant equipment for events
The city’s exclusive brick-and-mortar athletic apparel destination.
Perfect for an investor seeking a high-margin lifestyle asset or an entrepreneur looking to acquire a premium footprint without the startup risk.
Growth opportunities
High-Upside Expansion Opportunities: This premium studio is engineered to act as a distinct revenue driver, turning physical spaces into high-yield business assets: The Retail Monopoly: Capitalize on the large, prominent storefront space. As the only dedicated athletic apparel retailer in the City of Sonoma, a new owner inherits an immediate local monopoly with massive potential to scale merchandise lines and capture exclusive brand partnerships. The Community Lounge Engine: Utilize the dedicated lounge area to capture secondary income streams. This versatile footprint is perfect for hosting high-margin wellness workshops, corporate networking events, member celebrations, and lucrative brand collaborations that fast-track organic membership growth. B2B Corporate Pipelines: Leverage the studio’s iron-clad local reputation to establish corporate wellness packages and local business partnerships, opening up untapped B2B revenue streams. Instead of buying simple square footage, you are acquiring a diversified business model with clear, actionable pathways to rapidly scale profitability from day one.
Owner's Day-to-Day Involvement
The studio features a solid team running operations seven days a week, led by a Lead Instructor who handles class quality alongside trained front-desk staff. The current owner focuses on high-level oversight: staff management, marketing, and sales tracking. This established structure gives a buyer flexibility. You can step directly into the active manager role to maximize your take-home income, or choose to hire a general manager to handle the administrative workload.
Franchise Accolades & Awards
Category leader on Entrepreneur’s Franchise 500 (Top 200 overall). Multi-year placement on the Inc. 5000 and Franchise Times Top 400. Club Industry Top 100 status with endless local "Best Of" awards.
Reason for Selling
The owners are selling to pursue new professional career paths outside the fitness industry. They have established a loyal community, clear daily systems, and a dependable staff, leaving the studio well-positioned for its next chapter. This sale is purely a personal career transition rather than a reflection of any operational or financial challenges.
Why I Love My Franchise
Owning Pure Barre Sonoma has been incredibly rewarding. I love the strong sense of community we've built and the opportunity to help members improve their health, confidence, and well-being. The Pure Barre brand provides a proven business model and excellent support, while our dedicated staff and loyal members make the studio a welcoming place to be. Building meaningful relationships and creating a positive impact in the Sonoma community has been the most fulfilling part of ownership.
About Pure Barre
Pure Barre is the largest and most established barre fitness franchise, specializing in small movements that lead to big changes. With over 76,000 active members and nearly 600 studios across North America, Pure Barre is not only the leading barre brand but also one of the largest franchised fitness brands. The franchise offers a range of effective, low-impact, full-body workouts suitable for various fitness levels. Owning a Pure Barre studio comes with several benefits, including a strong national brand, a recurring revenue model, and excellent EBITDA margins (earnings before interest, taxes, depreciation, and amortization). The franchise is supported by a seasoned team with decades of experience in fitness franchising. Pure Barre is always evolving, with regular updates to class choreography, music, and new programming, ensuring that the in-studio member experience remains fresh and engaging. With Xponential Fitness at the helm, franchisees have access to robust resources, making Pure Barre a smart investment for those passionate about fitness and wellness.
Franchisee Support
Under the leadership of Xponential Fitness, Pure Barre provides extensive support and comprehensive training to franchisees. This includes recurring sales training, monthly calls, and expert guidance from dedicated regional sales team members. Franchisees benefit from KPI report reviews, opportunities for improvement, and ongoing conversations about performance, ensuring they have the tools and support needed for success.
Brand Accolades & Awards
Pure Barre has consistently ranked in Entrepreneur Magazine’s Franchise 500 list each year, solidifying its position as a pioneer in the barre space and boutique fitness industry overall.
Industry / Market
Pure Barre operates within the growing women's fitness market, valued at $20.6 billion in 2022 and projected to reach $42 billion by 2032, with a CAGR of 21.6%. The brand’s unique barre-based workout, which combines Pilates, yoga, and ballet elements, appeals to women seeking a low-impact, full-body workout that transforms them physically and mentally.
Ideal Owner
The ideal Pure Barre franchisee is a fitness enthusiast with a passion for health and wellness. They should be energetic, business-minded, and capable of creating a supportive community for clients. While experience in fitness or dance is beneficial, strong leadership and customer service skills are essential to fostering a positive environment and ensuring client satisfaction.