DivaDance Toledo
DivaDance franchise for sale in Toledo, Ohio
List Price: $55,000 USD
Key Facts
Annual Gross Revenue
$55,000 USD
Cash Flow
Less than $25,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Less than $25,000
Year Established
2024
Business Operates From
Another's home or business
Location Is
N/A
Approx. Monthly Rent
$1,500
Total Employees
Less than 10
NoneTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
DivaDance Toledo has about 40 members on recurring membership plans and currently runs 5-6 classes per week in a partner studio location (meaning we pop up in an existing space, we do not lease or have a dedicated brick and mortar location). We have a team of 5 instructors who teach FUN, sexy, sweaty classes AND sell memberships and class packs. We have 2 additional sales/operational staff who help run classes, as well as 2 team members who call & nurture our leads to get them booked into classes. As the owner, I attend class when we have an abundance of new folks in a class, or just to dance! The team is solid so I don’t need to be there every class.
I am moving into a new season of life as a caretaker for my ailing mother, and becoming a Grandmother myself! Our business is solid, however someone with more time and focus will be able to drive revenues much higher than I am able to. We need more lead generation & local marketing which I am unable to spend the time and effort doing, and the new owner will want to have someone (or themselves) as the “boots on the ground” with local marketing events, partnerships and presence in the Toledo community to drive awareness and interest.
Our partner studio is right at the Sylvania border in an affluent suburb. We are currently in a Month to Month rental agreement for $1300 per month with unlimited access to the studio at any day/time we need it, plus office space and storage space for our things. There is a GREAT amount of opportunity to add more classes, therefore more inventory, to the schedule without increasing rent. More inventory will also assist with more members, especially if daytime classes were to be offered during the week.
With the right marketing strategy to also boost private parties/classes AND specialized programs, combined with member growth and class offering growth, this market is poised to increase revenues significantly!
Growth opportunities
To increase revenues this business needs a strong local marketing strategy, increased class offerings in strategic time slots to serve the community (such as daytime offerings, not just evenings), as well as increased visibility with local partnerships, pop ups and presence in Toledo. Private parties and classes are not being promoted or marketed well, nor does this location currently follow brand recommendations for performance programs that could increase revenue, mostly due to my lack of time and availability to plan and execute them.
Owner's Day-to-Day Involvement
When we first launched I was more involved and in the studio often, however lately I have built a team that doesn't need my physical presence so I can guide and cheerlead without attending most classes. I track KPIs, make business marketing and sales strategy decisions, guide our team on sales processes and class quality, and enjoy time with the community dancing and connecting!
Additional Info
This brand is steeped in the values of Inspiring Confidence and Building Community. That is what we've done very well here in Toledo! The members we have, while a smaller group, are mighty and loyal. Every class is a FUN way to destress, feel safe and seen; a place our community can BELONG. This is the foundation of what makes DivaDance different from any other boutique fitness business or social club out there!
Asset Description
Class props such as pom poms Class supplies such as pop up banners, pink "on-brand" lights, acrylic sign holders for marketing materials
Reason for Selling
With the passing of my father, my ailing mother needs my full time care. On top of that, my full-time job has promoted me, demanding additional time each week. To top it off, I just became a Grandmother! And I want to be there and present with my family, and required to me for my mother, more than I can be present for my DivaDance family.
Why I Love My Franchise
I love this business because it really does change lives! When people, especially women, can walk into a space and feel confident & seen, then do something fun like dancing with all the brain and heart benefits, something incredibly transformative happens. I will never tire of hearing the stories of gaining enough confidence to apply for the promotion, or leave the toxic relationship, or ask for something in their partnership they haven't felt worthy of.
About DivaDance
DivaDance is a vibrant dance and performing arts franchise founded in 2005, dedicated to empowering girls and young women through creative dance, self-expression, and confidence-building. The brand offers a unique curriculum blending jazz, hip-hop, and contemporary dance styles with a focus on personal development, leadership, and teamwork. With a strong emphasis on inclusivity and positive self-image, DivaDance has grown into a nationally recognized franchise with locations across the U.S. and Canada. The business model is designed for scalability, allowing franchisees to operate in community centers, schools, or dedicated studios. DivaDance appeals to entrepreneurs passionate about the arts and youth development, offering a rewarding opportunity in the expanding children’s enrichment and performing arts market.
Franchisee Support
DivaDance provides comprehensive franchisee support including initial training in dance instruction, business operations, and marketing strategies. Franchisees receive ongoing coaching, access to proprietary curriculum materials, and assistance with local marketing and enrollment growth. The franchisor offers a supportive network with regular webinars, conferences, and peer collaboration to ensure franchisees thrive in both teaching and managing their studios.
Brand Accolades & Awards
DivaDance has earned recognition as a top children’s enrichment franchise, featured in Franchise Business Review’s Top Franchises for Women and highlighted for its innovative curriculum and strong community impact. The brand’s commitment to empowering young girls has garnered positive media attention and industry praise for fostering confidence and creativity.
Industry / Market
The children’s enrichment and performing arts market is experiencing steady growth, driven by increasing parental demand for extracurricular activities that promote physical health and social skills. The U.S. youth dance industry alone generates billions annually, with rising interest in programs that combine fitness, creativity, and personal development. DivaDance’s unique positioning in this niche supports sustainable franchise growth amid expanding market opportunities.
Ideal Owner
The ideal DivaDance franchisee is a passionate, community-focused individual with a background or strong interest in dance, education, or youth development. They should possess excellent interpersonal skills, a commitment to empowering young girls, and the ability to manage and grow a local business. Prior dance experience is beneficial but not mandatory, as comprehensive training is provided.







