Perspire Sauna Studio – Brookfield, WI
Perspire Sauna Studio franchise for sale in Brookfield, Wisconsin
List Price: $429,500 USD
Key Facts
Annual Gross Revenue
$519,808 USD
Cash Flow
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$5,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Perspire Sauna Studio Brookfield presents a rare opportunity to acquire a turnkey, profitable, premium wellness business in one of Milwaukee’s most desirable and affluent suburban markets. This locally owned studio is part of a nationally recognized proven infrared sauna concept.
The studio benefits from strong household incomes and health-conscious demographics, high visibility and convenient access at one of the busiest intersections in South-eastern Wisconsin, and has become a trusted wellness destination for individuals seeking evidence-based self-care solutions.
The studio features 10 private infrared sauna suites, including 2 ADA-accessible suites with in-suite showers, custom-manufactured cedar saunas designed for the Perspire brand, a clean, modern, & calming buildout consistent with luxury wellness standards, and well-maintained equipment and systems with established cleaning and safety protocols. Each of the ten custom saunas feature full-spectrum infrared heat, medical-grade intense red light therapy, and Halo-therapy.
Open since September of 2021, the studio has a proven operating model, with established staff and operational procedures, concierge-level guest service standards with a strong emphasis on cleanliness, safety, and consistency.
Studio revenue has grown year over year since opening, and significant growth potential remains for a new owner through increased studio utilization.
This opportunity is well-suited for wellness entrepreneurs, owner-operators looking for a premium, mission-driven business, and all buyers seeking a strong foundation with room to scale.
Serious inquiries only, expect NDA by email.
Growth opportunities
In a position to maximize membership base and overall utilization for continued YOY growth, as evidenced by growth trajectory over the past 4 years.
Owner's Day-to-Day Involvement
Current owner supports full time studio manager when needed. Owners both have primary employment, and do their own accounting.
Additional Info
Buyer to pay Franchise Transfer Fee to HQ at current rate.
Asset Description
10 Custom Well Maintained iR Saunas + red light therapy, 3 Halotherapy units; Elkay Water fountain; retail beverage refrigerator; ADT Security System with swipe card access; Computers, Electronic devices, all replacement parts; Beautiful lease-hold improvements to include all fixtures and trim kits.
Inventory Description
Retail offerings to include water, LMNT, Elemental Food Bars, branded apparel.
Reason for Selling
Seeking a buyer a growth minded skill set to increase current studio utilization, and grow the Milwaukee market.
Why I Love My Franchise
As the current owners, we have grown our location with love and attention and appreciate helping our Milwaukee community heal with the benefits of infrared.
About Perspire Sauna Studio
Perspire Sauna Studio is the nation’s fastest-growing infrared sauna studio franchise, offering a modern wellness experience through infrared saunas and red-light therapy. Founded in 2010 by Lee Braun, it began franchising in 2018. The brand provides guests with a spa-like environment, enhancing relaxation, detoxification, and overall well-being. Perspire has over 50 locations in the U.S. and offers a comprehensive support system for franchisees, focusing on low overhead and recurring revenue through membership programs.
Franchisee Support
Perspire Sauna Studio provides a substantial training program consisting of 26.5 hours of on-the-job training combined with 57.5 hours of classroom training. Franchisees receive comprehensive ongoing support including purchasing co-ops, newsletters, meetings and conventions, grand opening assistance, online support, security and safety procedures, lease negotiation help, field operations guidance, site selection assistance, proprietary software, and access to a franchisee intranet platform. Marketing support is equally robust, offering co-op advertising, ad templates, national media exposure, regional advertising assistance, social media guidance, SEO support, website development, email marketing tools, and a loyalty program/app.
Brand Accolades & Awards
Perspire Sauna Studio has emerged as a leader in the wellness franchise sector, achieving remarkable growth milestones rather than formal accolades. By 2024, the company hosted 1.1 million sauna sessions and welcomed 25,000 new members across more than 70 locations nationwide. That same year, Perspire awarded 75 new territories to franchisees and opened 22 new studios spanning 27 states. Recognized as “the first and fastest-growing infrared sauna franchise in the United States” since 2021, the company is on track to open 40 additional locations in 2025, with long-term plans to expand to 500 locations. Perspire has also set industry standards by forging strategic partnerships with premium wellness technology providers, further solidifying its leadership in the sauna and wellness space.
Industry / Market
The wellness industry is experiencing robust growth, particularly in the sauna and spa sectors as consumers prioritize health and relaxation. Perspire Sauna Studio leverages this demand by offering infrared sauna services that cater to wellness-focused lifestyles.
Ideal Owner
The ideal Perspire Sauna Studio franchisee is health-conscious and passionate about wellness trends like infrared saunas. They should have strong management skills, be customer-service focused, and possess an entrepreneurial spirit to grow their wellness business effectively.