Hand & Stone Massage and Facial
Hand & Stone Massage and Facial Spa franchise for sale in Oshawa, Ontario
List Price: $400,000 CAD
Key Facts
Annual Gross Revenue
$480,000 CAD
Cash Flow (SDE)
Less than $25,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$11,000
Total Employees
Less than 10
+3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
NoneSeller financing Available
Full-timeOwner
Involvement
About this Business
This listing is for a Hand & Stone Massage and Facial Spa franchise in Oshawa, Ontario.
Owner's Day-to-Day Involvement
The owner is involved in overseeing the business, reviewing KPIs, measuring KPIs against system and working with the Operations Support Team to drive results in areas of focus. Some owners hire managers, while others also oversee the following: setting targets, coaching and mentoring the team, hiring, payroll, inventory and creating a culture that everyone wants to work in.
Asset Description
Build-out, massage and esthetic tables, product inventory
Inventory Description
Retail product inventory and backbar inventory
Reason for Selling
Personal Reasons
Why I Love My Franchise
Love the health & wellness business. Love the team and the clients and knowing we are making a difference in their everyday lives.
About Hand & Stone Massage and Facial Spa
Hand & Stone Massage and Facial Spa is a wellness franchise offering professional massage, facial and skincare services through a membership-based model. Founded in 2004 and franchising soon after, the brand targets the middle market, making regular spa treatments an affordable part of a customer’s routine rather than an occasional luxury. Spas trade seven days a week and earn from monthly memberships, non-member services, retail products, gift cards and service upgrades.
The brand operates more than 650 locations across the United States and Canada and is part of WellBiz Brands, the franchising group behind Elements Massage, Amazing Lash Studio, Radiant Waxing, Drybar and Fitness Together. That parent network gives the brand shared infrastructure across the health and beauty franchise space.
Treatments are delivered by licensed massage therapists and estheticians, with advanced skincare supported through partnerships with Dermalogica and IMAGE Skincare. The recurring membership base is central to the model, producing predictable repeat visits and positioning each spa as a neighbourhood wellness destination rather than a one-off service provider.
Franchisee Support
New owners spend a full week at Hand & Stone's headquarters in Trevose, PA covering operations, sales, customer service and marketing, plus 85 hours of on-the-job training; a four-day Manager Development session prepares the management team, and corporate trainers deliver five days of onsite training to massage therapists and estheticians. Ongoing support includes Franchise Business Consultants, Quarterly Evaluations, proprietary technology and marketing run with agency partner Kepler. Resale buyers should confirm what transfer training and system access carry over to incoming ownership and staff.
Brand Accolades & Awards
Hand & Stone is ranked in Entrepreneur's Franchise 500 (most recently in 2026) and was named an Entrepreneur 2025 Fastest-Growing Franchise on a 17.2% increase in units over three years. It also appears in Franchise Times rankings and is a member of the International Franchise Association and VetFran. With more than 650 spas and a 20-year operating history under parent WellBiz Brands, the brand carries strong category recognition. For resale buyers, brand-level standing should be weighed alongside the specific spa's local reviews, membership base and community reputation.
Industry / Market
The US spa industry reached record revenue of about $22.5 billion in 2024, up from $20.1 billion in 2022, according to the International SPA Association's annual US study. Demand is supported by consumers increasingly treating massage and skincare as routine self-care rather than occasional luxury, alongside growing interest in preventive wellness across age groups. Membership models add resilience by smoothing revenue across seasons. For resale buyers, local demand depends on a spa's catchment, membership penetration and competition from independent and franchised wellness providers nearby.
Ideal Owner
Hand & Stone suits an operations-led owner comfortable managing and retaining a team of licensed massage therapists and estheticians plus front-desk staff who drive membership sales. Strong people management, local marketing instincts and a focus on customer experience and retention matter more than clinical spa experience, since treatments are delivered by licensed professionals. The membership model rewards owners who track metrics and build repeat visits, making it a fit for hands-on managers or multi-unit operators who can install reliable management and stay close to local service standards.