Bricks and Minifigs Temecula Valley
Bricks And Minifigs franchise for sale in Temecula, California
List Price: $335,000 USD
Key Facts
Annual Gross Revenue
$300,000 USD
Cash Flow
Upon Inquiry
Seasonal Business
No
Value of Inventory
$50,000 – $100,000
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
Turnkey Franchise Store Specializing in New and Pre-owned LEGO
This established Bricks & Minifigs franchise presents an exceptional opportunity to own the only exclusive LEGO retailer in Temecula Valley. Operating since 2023, this profitable franchise benefits from being part of an international network with over 200 stores across the United States and Canada.
This business is ideal for an in-store community involved owner, or a behind-the scenes owner who wants a fun, community-involved and loved business with increasing demand. Since opening in September 2023, the store has produced over $900,000 in gross revenue.
The husband and wife sellers love the business and community but work full time outside of the store and have an active son pursuing professional hockey dreams. The love of this store from both the sellers and community creates an amazing opportunity for the next owner.
Business Overview:
Located in a prime 2,365 sqft retail space in Temecula, CA, this franchise serves an exclusive territory covering Lake Elsinore, Menifee, Murrieta, Wildomar, and Temecula. Customer traffic data shows patrons traveling from throughout Riverside and San Diego Counties, demonstrating strong regional appeal.
Operational Details:
• Established franchise with proven business model
• 5 dedicated employees (1 FT, 4PT)
• Secure lease through July 31, 2028 (with option for an additional five years)
• Inventory included in sale price.
• Online store fully operational, stocked and linked to in-store point of sale
• Strong social media presence with over 10k followers
• Party/event space located within the store
• Comprehensive corporate support system
• Franchise fee is included in sale price (current fee is approx $45k)
• Authorized LEGO retailer
• Ability to buy and pre-order LEGO product direct wholesale from LEGO distributor and authorized vendors
Growth opportunities
Franchise Advantages: As part of the Bricks & Minifigs network, new owners receive extensive support including mandatory training at corporate headquarters in Orem, Utah, ongoing operational guidance, performance metrics (daily metrics available as well as performance of other stores), and marketing assistance. Current owners will provide additional on-site training and transition support. Growth Potential: Significant expansion opportunities exist through new merchandise offerings from LEGO, various vendors, in-store events, and community engagement initiatives. The exclusive territory position (largest in southern California) provides substantial competitive advantages in this specialized retail segment. Community outreach and involvement offers significant growth opportunity.
Owner's Day-to-Day Involvement
Seller works about 10 hours a week including scheduling oversight, managing inventory or supplies, purchasing of inventory, store operations oversight, and marketing direction (manager does the social media posting). The store operates with a FT manager, and 4 PT staff who are all fully trained to operate the store on a day to day basis when and if needed. This offers the owner flexibility for engagement at their discretion, be it day to day meeting and helping customers or background work.
Franchise Accolades & Awards
Bricks & Minifigs has earned strong industry recognition as it continues expanding nationwide. The brand has appeared on the Entrepreneur Franchise 500 in 2017, 2019, and 2021, and was ranked #56 on Entrepreneur’s Fastest-Growing Franchises list in 2025. These rankings reflect the franchise’s rising popularity, solid performance, and growing reputation as the premier destination for buying, selling, and trading LEGO®.
Additional Info
Unlike traditional toy stores, Bricks & Minifigs uses a buy-sell-trade model that keeps inventory fresh and customers engaged. Each store offers a wide and ever-changing selection of bulk bricks, rare minifigs, and classic sets. This creates a treasure-hunt experience that appeals to everyone—from first-time builders to dedicated collectors.
Asset Description
The sale price includes all assets required to operate the business, including a full retail build-out with fixtures, shelving, display tables, party/event room furnishings, art work, derby track, 2xPOS and inventory-tracking systems, 3xTV's, computers, tablets, printer, exterior signage, full alarm and 8xsecurity camera system, and more! Leased space includes an in-suite restroom, storage room/employee area. The party/event room is approximately 400 sq ft.
Inventory Description
The sale includes all inventory featuring new, used, and retired LEGO® sets, collectible minifigures, and bulk pieces—providing a multi-price point, ready-to-sell selection for collectors, families, and hobbyists of all means.
Reason for Selling
The husband and wife owners work full-time out of the store and are busy helping their son pursue his hockey dreams.
Why I Love My Franchise
Everyone loves LEGO and LEGO is for all ages. The store and business environment is community driven, creative, a treasure hunt, and rewarding—perfect for someone who enjoys people. The owner's desire to hand off the store to a new owner who enjoys the same.
About Bricks And Minifigs
Bricks And Minifigs is a specialty retail franchise founded in 2011 that focuses on buying, selling, and trading LEGO® bricks, minifigures, and related collectibles. The brand caters to LEGO enthusiasts of all ages by offering a unique, community-driven shopping experience that combines new sets, rare pieces, and custom creations. With a growing network of franchise locations across the U.S., Bricks And Minifigs has carved out a niche in the expanding collectibles and hobby market. The franchise model emphasizes low overhead, strong community engagement, and a passion-driven business approach. This makes it an appealing opportunity for entrepreneurs who love LEGO and want to build a business around a popular, evergreen product line with a loyal customer base.
Franchisee Support
Bricks And Minifigs provides franchisees with comprehensive training on inventory management, customer service, marketing, and store operations. Franchisees receive ongoing support including access to a proprietary inventory system, marketing materials, and operational guidance. The franchisor assists with site selection, store design, grand opening support, and continuous business development coaching. This support network helps franchisees build strong local brands and foster engaged LEGO communities.
Brand Accolades & Awards
Bricks And Minifigs has been recognized as a leading franchise in the collectibles and specialty retail sector. It has been featured in franchise industry publications and hobbyist media for its innovative business model and rapid expansion. The brand’s reputation for quality service and community focus has earned it positive reviews and growing franchisee satisfaction.
Industry / Market
The global toy and hobby market is projected to grow steadily, with LEGO-related products maintaining strong demand due to their enduring popularity and collector appeal. The specialty collectibles segment benefits from increasing interest in nostalgic and hobbyist products. Bricks And Minifigs is well-positioned to capitalize on these trends, offering franchisees access to a resilient, niche market with repeat customers and expanding demographics.
Ideal Owner
The ideal Bricks And Minifigs franchisee is a passionate LEGO enthusiast with strong retail or customer service skills. Prior business experience is helpful but not required, as training is provided. Owners should be community-oriented, detail-focused, and motivated to create engaging in-store experiences that attract hobbyists and families alike. A love for the product and commitment to excellent service are key to success.