Bricks and Minifigs Temecula Valley
Bricks & Minifigs franchise for sale in Temecula, California
List Price: $235,000 USD
Key Facts
Annual Gross Revenue
$300,000 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
$50,000 – $100,000
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
Price Reduced for Fast Sale! Sellers Relocating.
Turnkey Franchise Store Specializing in New and Pre-owned LEGO
Established Bricks & Minifigs franchise presents an exceptional opportunity to own the only exclusive LEGO retailer in Temecula Valley. Operating since 2023, this profitable franchise benefits from being part of an international network with over 200 stores across the United States and Canada.
This business is ideal for an in-store community involved owner, or a owner who wants a fun, community-involved and loved business with increasing demand. Since opening in September 2023, the store has produced over $940,000 in gross revenue.
The sellers love the business and community but are relocating and have an active son pursuing professional hockey dreams. The love of this store from both the sellers and community creates an amazing opportunity for the next owner.
Business Overview:
Located in a prime 2,365 sqft retail space in Temecula, CA, this franchise serves an exclusive territory covering Lake Elsinore, Menifee, Murrieta, Wildomar, and Temecula. Customer traffic data shows patrons traveling from throughout Riverside and San Diego Counties, demonstrating strong regional appeal.
Operational Details:
• Established franchise with proven business model
• 5 dedicated employees (1 FT, 4PT)
• Secure lease through July 31, 2028 (with option for an additional five years)
• Inventory included in sale price.
• Online store fully operational, stocked and linked to in-store point of sale
• Strong social media presence with over 10k followers
• Party/event space located within the store
• Comprehensive corporate support system
• Franchise fee is included in sale price (current fee is approx $45k)
• Authorized LEGO retailer
• Ability to buy and pre-order LEGO product direct wholesale from LEGO distributor and authorized vendors
Growth opportunities
Franchise Advantages: As part of the Bricks & Minifigs network, new owners receive extensive support including mandatory training at corporate headquarters in Orem, Utah, ongoing operational guidance, performance metrics (daily metrics available as well as performance of other stores), and marketing assistance. Current owners will provide additional on-site training and transition support. Growth Potential: Significant expansion opportunities exist through new merchandise offerings from LEGO, various vendors, in-store events, and community engagement initiatives. The exclusive territory position (largest in southern California) provides substantial competitive advantages in this specialized retail segment. Community outreach and involvement offers significant growth opportunity.
Owner's Day-to-Day Involvement
Seller works about 10 hours a week including scheduling oversight, managing inventory or supplies, purchasing of inventory, store operations oversight, and marketing direction (manager does the social media posting). The store operates with a FT manager, and 4 PT staff who are all fully trained to operate the store on a day to day basis when and if needed. This offers the owner flexibility for engagement at their discretion, be it day to day meeting and helping customers or background work.
Franchise Accolades & Awards
Bricks & Minifigs has earned strong industry recognition as it continues expanding nationwide. The brand has appeared on the Entrepreneur Franchise 500 in 2017, 2019, and 2021, and was ranked #56 on Entrepreneur’s Fastest-Growing Franchises list in 2025. These rankings reflect the franchise’s rising popularity, solid performance, and growing reputation as the premier destination for buying, selling, and trading LEGO®.
Additional Info
Unlike traditional toy stores, Bricks & Minifigs uses a buy-sell-trade model that keeps inventory fresh and customers engaged. Each store offers a wide and ever-changing selection of bulk bricks, rare minifigs, and classic sets. This creates a treasure-hunt experience that appeals to everyone—from first-time builders to dedicated collectors.
Asset Description
The sale price includes all assets required to operate the business, including a full retail build-out with fixtures, shelving, display tables, party/event room furnishings, art work, derby track, 2xPOS and inventory-tracking systems, 3xTV's, computers, tablets, printer, exterior signage, full alarm and 8xsecurity camera system, and more! Leased space includes an in-suite restroom, storage room/employee area. The party/event room is approximately 400 sq ft.
Inventory Description
The sale includes all inventory featuring new, used, and retired LEGO® sets, collectible minifigures, and bulk pieces—providing a multi-price point, ready-to-sell selection for collectors, families, and hobbyists of all means.
Reason for Selling
The husband and wife owners work full-time out of the store and are busy helping their son pursue his hockey dreams.
Why I Love My Franchise
Everyone loves LEGO and LEGO is for all ages. The store and business environment is community driven, creative, a treasure hunt, and rewarding—perfect for someone who enjoys people. The owner's desire to hand off the store to a new owner who enjoys the same.
About Bricks & Minifigs
Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.
Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.
Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.
Franchisee Support
Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.
Brand Accolades & Awards
Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.
Industry / Market
Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.
Ideal Owner
The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.