Lead the ageless fitness revolution: Transform Senior Health
The Exercise Coach franchise for sale in Edmond, Oklahoma
List Price: $45,000 USD
Key Facts
Annual Gross Revenue
$180,000 USD
Cash Flow (SDE)
Less than $25,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
+3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
The Edmond location was founded in 2019 and has been open for over 4 years. The business has an annual revenue of $180,000. It enjoys a **staggering 95%** client retention rate with well over 90 members. Just look at the perfect 5 star rating on Google and the client success stories on social media!
There is high demand for the service in this area, with many busy professionals, people enjoying active lifestyles and newcomers moving to the area. The location is prominent, inviting, and much more intimate than a crowded gym! The franchise also started accepting insurance for our premium service which has grown the business immensely! It includes over $70,000 of equipment & assets.
The Exercise Coach is a fast-growing brand that also has a 20 year track-record of success and over 200 units open. You will be highly supported in growing your franchise, with training, technology, a community of professionals, and tons of resources. Choose to be an owner-operator or manage-the-manager. This is an award-winning brand and a special opportunity to grow with them! Be part of this easy to operate, profitable fitness phenomenon! Inquire today!
Growth opportunities
There is a strong opportunity to do more outreach, networking, and marketing within the local community. There is opportunity to work with local business as part of their wellness offerings. The target demographic (45-69) for the business is growing fast in the Oklahoma City/Edmond area. There are many consumers in this demographic with plenty of disposable income seeking a convenient and effective fitness solution! The franchise has also partnered with one of the largest health care insurance companies and customers that could not afford the program can now use our service for free or at a reduced rate. The list includes the following and it is growing in 2024! (United Healthcare, Optum, Renew Active, One Pass, and Aaptiv)
Owner's Day-to-Day Involvement
Part-time business manager overseeing marketing, payroll/expense management, the team/manager. Periodic check-in/studio maintenance. Participate in brand calls.
Asset Description
Office furniture for 2 offices and a waiting room. Exercise equipment: SciFit exercise bike, multi-functional trainer, hip abduction machine, 3dFit Scanner ($12,000) and 4 proprietary Exerbotics pieces of equipment valued at about $58,000.
Inventory Description
General maintenance supplies (cleaning supplies, etc) nutritional items, and brand required forms/promotional materials.
Reason for Selling
Full time job commitment, family dynamics, and inadequate time to grow the business.
Why I Love My Franchise
The unique and proven technology as well as our caring coaches are unmatched. We have seen a lot of our clients have significant improvements in their overall quality of life with just two 20 minute workouts a week.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.