Established Pure Barre: Strong Staff & Loyal Community
Pure Barre franchise for sale in Douglas County, Nebraska
List Price: $290,000 USD
Key Facts
Annual Gross Revenue
$359,613 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
Less than $25,000
Year Established
2014
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,500
Total Employees
10–25
1–3 MonthsTransition
Support
NonePrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
This thriving Pure Barre studio blends a welcoming community vibe with a well-oiled operation. With about 200 active members, a 4.8-star Google rating, and a team of 11—including a standout GM—the business runs smoothly and continues to perform year after year.
In 2024, it generated almost $360,000 in revenue and $138,633 in cash flow. Members love the consistency, the instructors, and the atmosphere—a place where people come for the workout but stay for the support, connection, and confidence it brings. The studio is located in a high-traffic center with excellent visibility and a high-end buildout that reflects the Pure Barre brand’s premium feel.
The owner is minimally involved, relying on the experienced GM and staff to manage day-to-day operations. Systems are in place, classes run like clockwork, and instructors are fully trained and client-focused. With deeper marketing, local partnerships, or even just a more present owner, there’s real upside.
This is a rare chance to take over a boutique fitness studio that’s already loved and proven. The brand has national recognition, recurring revenue, and a concept that resonates. Seller will support a smooth transition. Inquire now for more info!
Growth opportunities
This location is operating smoothly with minimal owner involvement, leaving opportunity for a new owner to step in and grow. With nearly 250 recurring members, the foundation is strong—yet little outbound marketing is currently being done. Targeted digital ads, local partnerships, referral campaigns, and community events could increase memberships, class capacity, and off-peak utilization. The existing GM and team provide stability, allowing a new owner to focus on growth.
Owner's Day-to-Day Involvement
3-5 hours per week. Teaching fitness classes and working with the general manager on sales strategy.
Asset Description
The sale includes all assets required to operate the business, valued at approximately $15,000. This includes a fully equipped studio with a custom-built barre setup, audio/visual systems, exercise props, and branded furnishings. Additional assets include reception furniture, retail displays, signage, back-office equipment, and studio technology platforms for class scheduling, client management, and point-of-sale transactions. No additional build-out or equipment purchases are necessary.
Inventory Description
A small inventory of retail apparel valued at $5,000 is also included.
Reason for Selling
Change in family priorities.
Why I Love My Franchise
This is the strongest barre fitness company in the country. The corporate sales team provides resources and training materials on sales. The corporate training team provides all of the choreography and class experiences needed to run the studio. The members truly love the exercise and are very passionate about the studio and the brand.
About Pure Barre
Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.
Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.
Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.
Franchisee Support
Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.
Industry / Market
The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.
Ideal Owner
A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.