Stylish, Scalable Service Biz | Design-Forward & Profitable
Gotcha Covered franchise for sale in Charleston County, South Carolina
List Price: $165,000 USD
Key Facts
Annual Gross Revenue
$394,758 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
$0
Value of Assets
Less than $25,000
Year Established
2023
Business Operates From
My home
Location Is
N/A
Approx. Monthly Rent
N/A
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Full-timeOwner
Involvement
About this Business
Stylish, design-forward business with strong cash flow and growing demand across Charleston’s high-end housing market.
This fast-growing home services franchise doubled sales in its second year of operation, resulting in $394K in revenue and $84K in cash flow in 2024. The upward trend continues—February 2025 was the best month yet, with $85,000 in sales!
Based in one of the Southeast’s most design-driven and affluent markets, the business serves a booming mix of new builds and historic home renovations across Charleston. With no other franchise in the area, there full metro is open for continued expansion.
Launched in 2023, the business has gained strong momentum with 60+ 5-star reviews and a clear reputation for quality.
The owner manages sales and admin full-time, while all installation work is performed by subcontractors. Accounting is outsourced. No employees are on payroll, allowing for a lean and flexible cost structure. Appointment-setting is handled by the franchisor’s call center, helping convert leads and maintain consistent sales activity.
Marketing includes realtor and builder referrals, Google Ads, and local networking. Growth opportunities include expanding the team, increasing ad spend, attending home shows, and enhancing social media presence. Includes customer base, reputation, and key systems. Seller will provide transition support; some seller financing available.
Serious buyers—reach out to inquire now! Expect NDA by email.
Growth opportunities
This franchise location is poised for growth due to Charleston’s influx of high-income homeowners and its strong renovation and design culture. Opportunities include expanding into untapped suburbs, deepening partnerships with builders and designers, and increasing Google ad spend. Additional potential lies in hiring sales reps or installers to boost capacity and margins—offering a clear path to higher revenue and a broader market footprint.
Owner's Day-to-Day Involvement
30-40 hours a week: Sales, orders, and coordination. Outsource accounting and installing.
Asset Description
The sale price includes all of the assets required for running the business, which includes about $5,000 of product samples and fabric swatch books. No inventory is maintained.
Why I Love My Franchise
Flexibility and stress. It's much easier to create a happy customer experience in this industry than most.
About Gotcha Covered
Gotcha Covered is a custom window treatment franchise that sells and coordinates the installation of blinds, shades, shutters, draperies and related coverings for residential, commercial and builder customers. Owners run a consultative, design-led sales process, usually meeting clients in their homes or premises to specify products and place orders, while professional installers handle the fitting.
The business uses a home-based model with no showroom, no held inventory and no required staff. Products ship vendor-direct from manufacturers, and franchisees operate within protected territories under a flat-rate royalty structure. Founded in 2001 and franchising since 2009, the brand has grown into a national network across the United States and Canada.
Gotcha Covered is part of Five Star Franchising, a multi-brand home-services platform whose shared infrastructure backs the network’s marketing, technology and coaching. The brand positions itself on flexibility and a design-forward product range, drawing on national supplier relationships alongside local vendors and workrooms to tailor solutions for each customer.
Franchisee Support
As part of Five Star Franchising, Gotcha Covered owners receive in-depth training in consultative sales, installation oversight and client consultations, with no prior industry experience required. Ongoing support includes business management software for quoting, CRM, scheduling and vendor ordering, lead-generation and referral programs, answering and scheduling services, client financing tools, a nationwide peer-owner network and ongoing business coaching. Resale buyers should confirm with Gotcha Covered what onboarding and software access transfer to incoming owners and any staff when ownership changes.
Brand Accolades & Awards
Gotcha Covered has ranked in Entrepreneur's Franchise 500 every year since 2020, with recognition for affordability and growth. It has also earned multiple Franchise Business Review honors based on franchisee satisfaction, including Top 100 Franchise for Women, Most Innovative Franchises, Top Franchises for Company Culture and Top Low-Cost Franchises, and has appeared on FBR's Top Franchise list across multiple consecutive years. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community reputation.
Industry / Market
Gotcha Covered operates in the North American window coverings market, valued at roughly $12 billion in 2024 and projected to grow at around 8% a year into the early 2030s. Demand is supported by aging housing stock, ongoing residential and commercial construction, and steady interest in home improvement and energy-efficient, light-controlling treatments. The category is largely replacement- and project-driven and has proved relatively resilient across economic cycles. For resale buyers, local housing turnover, building activity and the strength of referral and designer relationships shape demand within a given territory.
Ideal Owner
Gotcha Covered suits a service-minded, design-aware operator who enjoys guiding customers through product and style decisions and is comfortable selling in a consultative, in-home setting. No window treatment experience is needed, but strong communication, attention to detail and follow-through matter, since the owner manages the sales process, coordinates suppliers and oversees installers rather than fitting products personally. The model fits home-based solo operators, couples or families running a business together, and those who prefer relationship-driven local sales over managing a large staff.