Fibrenew Madison
Fibrenew franchise for sale in Madison, Wisconsin
List Price: $120,000 USD
Key Facts
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2013
Business Operates From
My home
Location Is
N/A
Approx. Monthly Rent
N/A
Total Employees
Less than 10
About this Business
Are you looking for a rewarding business opportunity with built-in demand, flexible hours, and strong growth potential? Fibrenew Madison is now available for resale, offering an established territory with a solid customer base and plenty of room for expansion.
For the past 12 years, this business has provided an excellent work-life balance. As the owner, you’ll enjoy:
Total Flexibility – Set your own schedule and be your own boss. Strong Market Demand – There is a growing need for Fibrenew’s specialized services. Diverse Customer Base – From home and auto to marine and medical industries, the opportunities are vast.
A Business That Works for You: The current owner has operated the business with a focus on flexibility and lifestyle. With Fibrenew’s outstanding franchise support and a proven system, you’ll have everything you need to succeed.
Next Steps: If you’re ready to take control of your future and invest in a business with real potential, this is your opportunity. The current owner is retiring and looking for someone eager to take Fibrenew Madison to the next level.
Interested? Let’s talk! Contact us today to learn more about this incredible franchise resale opportunity.
Growth opportunities
While this business has been successful, there are still many untapped opportunities. The territory includes numerous marine and medical facilities that have yet to be fully explored, as well as commercial accounts ready to be developed.
Asset Description
Negotiated Separately - 2012 Dodge Caravan
Reason for Selling
I’m ready for the next chapter of my life by retiring and exploring the world through travel.
Why I Love My Franchise
For the past 12 years, this business has provided an excellent work-life balance.
About Fibrenew
Fibrenew is a mobile service franchise specializing in the repair, restoration, and renewal of leather, plastic, vinyl, fabric, and upholstery. Technicians work on-site across a broad mix of markets, including automotive, residential, commercial, medical, marine, and aviation. Customers range from homeowners with a worn leather sofa or car interior to businesses, clinics, restaurants, and lodges that need damaged surfaces restored rather than replaced.
Founded in 1985 and franchising since 1987, Fibrenew has grown to more than 300 locations worldwide, across the US, Canada, Mexico, and several international markets. The company has been family-owned since Michael and Fran Wilson acquired it in 1994. Fibrenew manufactures its own proprietary product line and has developed the repair techniques and color-matching technology its technicians use in the field, which it positions as the core of its advantage.
The model is mobile and home-based: franchisees operate from a branded service vehicle rather than a storefront, working a protected territory. With multiple service verticals and a green, replacement-alternative message, the business draws revenue from both one-off jobs and ongoing commercial accounts.
Franchisee Support
Initial training is 70 hours of classroom instruction delivered over two weeks at Fibrenew's Canadian head office, plus on-the-job training as needed to build hands-on repair skill. Ongoing support includes proprietary business software, a franchisee intranet, regular newsletters, and meetings and conventions. Marketing support covers national media, SEO, email and social campaigns, and ad templates owners can localize. Buyers of an existing Fibrenew unit should confirm what transfer training and software access the franchisor provides to incoming ownership, given the technical, color-matching nature of the work.
Brand Accolades & Awards
Fibrenew has ranked in Entrepreneur's Franchise 500 since 2017 and was named the #1 leather and vinyl repair franchise in the 2026 list, with recognition in its fastest-growing, home-based/mobile, and under-$100,000 categories. Franchise Business Review has repeatedly honored the brand, including 2025–2026 recognition for franchisee satisfaction, culture, innovation, veterans, and women in franchising, plus a Top 200 Franchises placement for 2026. Fibrenew is also a long-standing member of the International Franchise Association. For resale buyers, brand recognition should be weighed alongside a territory's local reviews and referrals.
Industry / Market
Fibrenew operates in the US furniture repair and reupholstery market, valued at around $2.0 billion in 2026 (IBISWorld), alongside adjacent demand in automotive, marine, and commercial restoration. The category is driven by the cost advantage of repair over replacement, which strengthens when households and businesses tighten budgets, plus growing interest in sustainable, waste-reducing alternatives. Demand spreads across many verticals rather than one, which can cushion local slowdowns. For resale buyers, the durability of a unit's commercial accounts and referral base signals how well a territory captures this demand.
Ideal Owner
Fibrenew suits hands-on, detail-oriented operators who enjoy skilled craft work and direct customer contact. No prior trade experience is required—owners come from teaching, engineering, sales, and many other backgrounds—but candidates must be willing to master the company's repair and color-matching techniques during training. Because the work depends on precise color matching, owners cannot be color blind. The role blends fieldwork with local marketing and relationship-building, so comfort developing commercial accounts and managing a mobile schedule matters as much as manual skill.