Wise Coatings
Wise Coatings franchise for sale in Lake Mary, FL
List Price: $229,000 USD
Key Facts
Annual Gross Revenue
$850,000 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2022
Business Operates From
My office or commercial location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
Wise Coatings of Orlando was established in 2022 and has a unique history within the Wise Coatings system. The Orlando location was owned and operated alongside the franchisor and served as the brand’s corporate location, giving the business the benefit of significant operational testing, research and development, and process improvement over the past several years.
The business operates from an approximately 4,000-square-foot, professionally branded facility in Lake Mary that includes office, warehouse, and training space. The facility has been designed as a true home office environment for the brand, with a polished customer and employee-facing presence rather than a traditional empty industrial warehouse. The space is shared with the franchisor through existing sublease arrangements, providing an incoming owner with an established facility and infrastructure.
Growth opportunities
The greatest growth opportunity for Wise Coatings of Orlando is increased owner involvement. The business currently operates with an established team, General Manager, systems, equipment, and infrastructure in place, while the current owner dedicates approximately one hour per week to the operation due to other business commitments. An owner able to invest 10–15 hours per week in reviewing performance, supporting the team, driving accountability, and making strategic decisions could have a significant impact on growth and profitability. There is substantial opportunity to increase residential sales, expand commercial relationships, strengthen local referral and partnership channels, and optimize marketing and lead conversion. The foundation has already been built. The opportunity is for an engaged owner to take an established operation and focus on scaling it rather than building a business from scratch.
Owner's Day-to-Day Involvement
The owners role is very minimal - about 2 calls per week of about 1 hour each. However, this is largely the reason the location isn't doing double what it is now. If an owner had some time even 10-15 hours this company would do way more than it is now.
Franchise Accolades & Awards
As one of the original corporate locations, Wise Coatings of Orlando has been closely connected to the growth and recognition of the Wise Coatings franchise system. The brand has received multiple industry accolades, including recognition from Entrepreneur as an Emerging Franchise for four consecutive years, along with recognition for its website and digital presence. Orlando played an important role in developing and refining the systems that supported the brand’s growth.
Additional Info
This is a fully staffed, operational location with a General Manager and four trained technicians currently in place. The business operates within established Wise Coatings systems and brand standards, with processes for sales, production, customer service and day-to-day operations already implemented. An incoming owner is stepping into an established operation with the team, infrastructure and systems needed to continue operating from day one.
Asset Description
Assets and equipment - 2023 - Ford Transit, fully wrapped with liftgate (value of 8k), shelving installed. - 2021 Chevy Box Truck same outfit. 2021 Wrapped Kia Soul - 2 large grinders worth about 12k each.
Inventory Description
Inventory lists will be supplied on request, but shelving, tooling, all flake and product included.
Reason for Selling
I simply don't have the bandwidth as my other companies are growing.
Why I Love My Franchise
There are GREAT opportunities with this brand. Wise Orlando has a HUGE territory (2x the size of others) as it was a corporate location, the growth opportunities here are very large. A lot of support from the brand, and now that Wise has joined Premium Service Brands, there is a large overlap of networking and bigger support structures.
About Wise Coatings
Wise Coatings is a residential and commercial floor coating franchise headquartered in Lake Mary, Florida, that began franchising in 2020. The brand installs epoxy, polyaspartic, and flake floor systems in garages, basements, patios, warehouses, and showrooms, serving homeowners and commercial clients. Its proprietary POLYWISE® technology is positioned as four times more flexible and durable than standard epoxy, with faster cure times and lower VOC content.
Franchisees operate a mobile, home-based business within a protected territory, managing a small team of installers without a retail storefront. Revenue is project-based, drawing from residential improvement and commercial flooring work. Wise Coatings’ home office team manages marketing, lead generation, call answering, and appointment setting, providing a structured pipeline from day one.
The brand differentiates through premium product positioning, a limited lifetime warranty, and one-day installation on most residential jobs. It also offers custom garage storage solutions. Since franchising began, the network has expanded to locations across more than two dozen states, with open territories available in many markets.
Franchisee Support
Wise Coatings provides initial training covering 24 hours of classroom instruction and 50 hours of on-the-job training, including hands-on technical work at the training facility and coaching on operations, sales, and business systems. Ongoing support includes a dedicated business coach, centralized marketing and lead generation, a call-answering and appointment-setting service run through the home office, and access to webinars, workshops, and annual conferences. Resale buyers should confirm what transfer training Wise Coatings provides to incoming owners and what access to the home office's lead management systems carries over.
Brand Accolades & Awards
Wise Coatings has built market presence through its proprietary POLYWISE® technology, a limited lifetime warranty that sets it apart from independent contractors, and a customer-focused model built around same-day results and quality finishes. The brand began franchising in 2020 and has grown to locations across more than two dozen US states. For resale buyers, brand-level recognition is best weighed alongside the reputation of the specific territory, including local customer reviews, referral network strength, and the home office's lead generation performance in that market.
Industry / Market
The US floor coatings market was valued at approximately $2 billion in 2026 and is projected to grow at around 4% annually through 2031, according to Mordor Intelligence. Demand is driven by homeowners investing in garage and basement upgrades, commercial operators seeking durable surfaces for warehouses and showrooms, and sustained home improvement spending. The category draws from both residential and commercial work, with residential garage flooring benefiting from continued growth in home equity investment. Seasonality can affect residential installation volumes, and resale buyers should review the unit's local demand mix.
Ideal Owner
The Wise Coatings model suits candidates with a sales or business operations background who are comfortable managing a small team of installers and building local client relationships. Industry experience in coatings or construction is not required; the owner's primary role is sales, team oversight, and community engagement rather than hands-on installation. The model fits process-driven operators who follow proven systems and focus on local market development. Comfort with premium customer expectations and a commitment to consistent service quality are key to sustained performance.