Wise Coatings
Wise Coatings franchise for sale in Lake Mary, FL
List Price: $229,000 USD
Key Facts
Annual Gross Revenue
$850,000 USD
Cash Flow
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2022
Business Operates From
My office or commercial location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
Wise Coatings of Orlando was established in 2022 and has a unique history within the Wise Coatings system. The Orlando location was owned and operated alongside the franchisor and served as the brand’s corporate location, giving the business the benefit of significant operational testing, research and development, and process improvement over the past several years.
The business operates from an approximately 4,000-square-foot, professionally branded facility in Lake Mary that includes office, warehouse, and training space. The facility has been designed as a true home office environment for the brand, with a polished customer and employee-facing presence rather than a traditional empty industrial warehouse. The space is shared with the franchisor through existing sublease arrangements, providing an incoming owner with an established facility and infrastructure.
Growth opportunities
The greatest growth opportunity for Wise Coatings of Orlando is increased owner involvement. The business currently operates with an established team, General Manager, systems, equipment, and infrastructure in place, while the current owner dedicates approximately one hour per week to the operation due to other business commitments. An owner able to invest 10–15 hours per week in reviewing performance, supporting the team, driving accountability, and making strategic decisions could have a significant impact on growth and profitability. There is substantial opportunity to increase residential sales, expand commercial relationships, strengthen local referral and partnership channels, and optimize marketing and lead conversion. The foundation has already been built. The opportunity is for an engaged owner to take an established operation and focus on scaling it rather than building a business from scratch.
Owner's Day-to-Day Involvement
The owners role is very minimal - about 2 calls per week of about 1 hour each. However, this is largely the reason the location isn't doing double what it is now. If an owner had some time even 10-15 hours this company would do way more than it is now.
Franchise Accolades & Awards
As one of the original corporate locations, Wise Coatings of Orlando has been closely connected to the growth and recognition of the Wise Coatings franchise system. The brand has received multiple industry accolades, including recognition from Entrepreneur as an Emerging Franchise for four consecutive years, along with recognition for its website and digital presence. Orlando played an important role in developing and refining the systems that supported the brand’s growth.
Additional Info
This is a fully staffed, operational location with a General Manager and four trained technicians currently in place. The business operates within established Wise Coatings systems and brand standards, with processes for sales, production, customer service and day-to-day operations already implemented. An incoming owner is stepping into an established operation with the team, infrastructure and systems needed to continue operating from day one.
Asset Description
Assets and equipment - 2023 - Ford Transit, fully wrapped with liftgate (value of 8k), shelving installed. - 2021 Chevy Box Truck same outfit. 2021 Wrapped Kia Soul - 2 large grinders worth about 12k each.
Inventory Description
Inventory lists will be supplied on request, but shelving, tooling, all flake and product included.
Reason for Selling
I simply don't have the bandwidth as my other companies are growing.
Why I Love My Franchise
There are GREAT opportunities with this brand. Wise Orlando has a HUGE territory (2x the size of others) as it was a corporate location, the growth opportunities here are very large. A lot of support from the brand, and now that Wise has joined Premium Service Brands, there is a large overlap of networking and bigger support structures.
About Wise Coatings
Wise Coatings is a premier provider of residential and commercial floor coating solutions, specializing in high-quality, durable, and customizable concrete coatings. The brand has set itself apart in the industry by offering innovative solutions that cater to both aesthetic preferences and functional needs. From garages and basements to patios and commercial spaces, Wise Coatings ensures a flawless finish with minimal downtime through its proprietary techniques and superior products. With a commitment to exceptional customer service and quality craftsmanship, Wise Coatings has become a trusted name in floor coatings, providing transformative upgrades to homes and businesses across the country.
Franchisee Support
Wise Coatings provides its franchise partners with a comprehensive support system to ensure a smooth entry and sustained success in the floor coatings industry. New franchisees benefit from an extensive training program that covers everything from application techniques and operational processes to marketing strategies and customer engagement. Ongoing support includes access to cutting-edge coating products, proprietary equipment, and proven sales techniques. The franchise also provides marketing assistance, including digital advertising, social media campaigns, and local outreach tools to help franchisees build a strong presence in their markets. Wise Coatings' dedication to franchisee success is evident through its continuous innovation, shared resources, and a collaborative network of franchise partners.
Brand Accolades & Awards
Wise Coatings has been recognized for its innovative approach to floor coatings and its commitment to delivering high-quality results. The brand's rapid growth and reputation for excellence reflect its strong market presence and appeal to both residential and commercial clients.
Industry / Market
The floor coatings industry is experiencing significant growth, driven by rising consumer demand for durable, low-maintenance, and visually appealing flooring solutions. The U.S. concrete floor coatings market alone is projected to exceed $1 billion by 2027, growing at a compound annual growth rate (CAGR) of 6.5%. Wise Coatings is strategically positioned to capitalize on this trend by offering customizable, high-performance products that cater to both homeowners and business owners. As consumers increasingly prioritize home improvement and commercial upgrades, Wise Coatings provides franchisees with a lucrative opportunity to serve this expanding market.
Ideal Owner
The ideal Wise Coatings franchisee is a motivated entrepreneur with a passion for home improvement and customer satisfaction. They should possess strong organizational and communication skills, as well as the ability to manage a team and deliver exceptional service. While experience in the coatings or construction industry is beneficial, it is not required, as Wise Coatings provides all necessary training and support. A commitment to quality, attention to detail, and a customer-first mindset are essential for success in this fast-growing industry.