Barre Fitness Studio in Palo Alto
Pure Barre franchise for sale in San Jose, California
List Price: $180,000 USD
Key Facts
Annual Gross Revenue
$250,000 USD
Cash Flow (SDE)
Less than $25,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2005
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
Turnkey boutique fitness studio operating under a nationally recognized franchise brand, located in one of the Bay Area\’s highest-income communities. The studio has been open since 2005 and has a loyal membership base, a trained instructor team and a proven class schedule.
Highlights:
- ~100 active members on recurring memberships; ~30 classes per week
- Established instructor team of 8
- Multiple revenue streams: memberships, class packs, retail, private events and corporate memberships
- Active local marketing: social media, corporate partnerships and community outreach already underway
- Prime retail location with strong foot traffic
- Full franchisor training and support for the new owner
- SBA financing may be available to qualified buyers
Ideal for an owner-operator passionate about fitness, or an existing franchisee looking to expand in the Bay Area.
Growth opportunities
• One of the highest-income markets in the country, close to major employers • Corporate membership relationships and school and neighborhood outreach already in motion • Private events (birthdays, brunch and happy-hour classes) add revenue beyond memberships • For existing owners: shared instructors, marketing and management with your nearby studios
Reason for Selling
Owner focusing on other business ventures
Why I Love My Franchise
What I’ve loved most about owning this studio is that I never had to build from scratch. The franchise gives you a proven class format, booking and marketing systems, national brand recognition, and ongoing support, so my energy went into the community: our members, instructors, and local partnerships. It’s a business people genuinely look forward to coming to. I’m selling only because my other business ventures need more of my tim, and I want to hand it to someone who’ll love it
About Pure Barre
Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.
Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.
Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.
Franchisee Support
Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.
Industry / Market
The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.
Ideal Owner
A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.