Club Pilates
Club Pilates franchise for sale in Arizona
List Price: $5,000,000 USD
Key Facts
Annual Gross Revenue
$3,000,000 USD
Cash Flow (SDE)
$700,000 – $800,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
N/A
Total Employees
50+
1–3 MonthsTransition
Support
NonePrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
The Company owns and operates a growing portfolio of Club Pilates studios throughout the Southwest, providing high-quality, instructor-led Pilates and fitness services within one of the nation’s leading boutique fitness franchise systems. The portfolio currently consists of four fully operating and profitable studios, with two additional locations under development. Upon completion, the Company will operate six Club Pilates studios across the Southwest.
The studios offer a comprehensive range of Pilates-based fitness programs designed to serve clients across varying ages, fitness levels, and experience. Services are delivered primarily through recurring membership programs, supplemented by individual classes and other studio offerings. This membership-driven model creates a strong base of recurring revenue while fostering long-term customer relationships and high levels of client engagement.
The Company has established a successful operating platform in the Southwest, benefiting from attractive demographic trends, population growth, increasing consumer interest in health and wellness, and continued demand for boutique fitness concepts. Its existing studios have demonstrated the ability to operate profitably while building strong membership bases within their respective local markets.
With four established operating locations and two additional studios in development, the Company has created meaningful scale within its regional market. This geographic concentration provides operating efficiencies in management, staffing, marketing, training, and administrative functions while strengthening the Company’s overall presence in the Southwest fitness market.
The business represents an established and profitable multi-unit franchise operation with recurring membership revenue, a recognized national brand, proven operating locations, and a defined near-term growth pipeline.
Growth opportunities
The Company has multiple avenues for continued revenue and earnings growth. A key opportunity is same-store sales growth across the four operating studios through continued membership expansion, improved member retention, increased class utilization, and disciplined pricing. Several of the existing studios are still relatively young and have not yet reached their full membership or earnings potential, providing an embedded growth opportunity as these locations mature and operating leverage improves. In addition to organic growth from the existing portfolio, the Company has 2 new Club Pilates locations under development. As these studios open, establish their membership, and progress toward maturity, they are expected to provide an additional source of revenue and profitability. Together, same-store growth, maturation of newer studios, and the development of two additional locations provide a clear path for continued expansion of the Company's revs, EBITDA, and overall market presence.
Owner's Day-to-Day Involvement
The current owners have operated the business as passive investors, relying on an experienced management team to oversee all day-to-day operations. Management is responsible for staffing, scheduling, sales, marketing, member relations, and studio performance. This established structure allows the business to operate successfully with limited direct owner involvement and provides continuity for a new owner.
Additional Info
The Company is supported by a seasoned management team with proven experience developing, opening, and operating profitable Club Pilates studios. Management has established scalable systems across sales, staffing, marketing, member retention, and studio operations. This experience positions the team to drive same-store growth, mature newer studios, successfully open the two locations under development, and expand profitability across the portfolio.
Asset Description
The sale includes a large sum of assets and inventory supporting the ongoing operations of the business. These assets include studio equipment, furniture, fixtures, technology, leasehold improvements, supplies, and other operating inventory across the portfolio. This substantial installed asset base provides a buyer with a turnkey operating platform and reduces the need for significant near-term capital investment.
Inventory Description
The sale includes a valuable inventory of branded apparel, clothing, and Pilates-related merchandise offered through the studios. Inventory includes fitness apparel, accessories, and other Pilates and wellness-related gear, providing an additional revenue stream while enhancing the member experience and supporting the Club Pilates brand.
Reason for Selling
The owners are strategically reducing their involvement across a diversified portfolio of investments and have elected to sell the business as part of a broader transition toward retirement and portfolio simplification. The decision is not driven by operating performance, but rather by the owners’ desire to reduce active investments and commitments while transitioning into the next stage of their lives.
Why I Love My Franchise
The owners value the Club Pilates brand for its strong national recognition, proven operating model, loyal membership base, and leadership within boutique fitness. The support provided by Xponential Fitness, including training, marketing, technology, operational resources, and franchise systems, has been instrumental in building and operating the portfolio and provides a strong foundation for continued growth.
About Club Pilates
Club Pilates is a boutique fitness franchise built around Reformer-based group Pilates, offering low-impact classes designed for all ages and fitness levels. Founded in California in 2007 and franchising since 2012, the brand has grown into the largest Pilates studio network in the world.
Studios run on a membership-led, recurring-revenue model, with group Reformer classes supported by private training and retail sales. Each studio operates from a fixed location within a protected territory, staffed by certified instructors, a general manager and a sales team. Many owners run the business on a semi-absentee or executive basis, overseeing operations rather than teaching. Club Pilates is part of Xponential Fitness, one of the largest boutique fitness franchisors.
The network spans 1,400+ studios across four continents, with more than 4,500 instructors and a large recurring membership base. Alongside mat and Reformer work, studios use equipment such as EXO chairs and springboards to deliver a structured class progression that has become the brand’s signature.
Franchisee Support
Initial training centres on a mandatory three-day intensive (27.75 classroom hours) at the brand's Southern California corporate office, with separate three-day General Manager and Bridge Training courses for certified instructors. Owners receive an operations manual and access to a company intranet covering POS, training modules and creative assets. Ongoing support includes weekly national sales calls, one-on-one coaching, and marketing, retail and field guidance. Resale buyers should confirm what onboarding and intranet access transfer to incoming owners, and the certification status of existing studio staff.
Brand Accolades & Awards
Club Pilates has ranked on Entrepreneur's Franchise 500 for eight consecutive years, climbing to No. 79 in 2026 from No. 202 in 2024, and was named No. 1 in Pilates Fitness and No. 8 among Fastest-Growing Franchises in 2026. It has also appeared on Inc. Magazine's Inc. 5000 list across multiple years. As the world's largest Pilates brand and part of Xponential Fitness, it carries strong category recognition. Resale buyers should weigh this brand-level standing alongside the specific studio's local reputation, member reviews and referral strength.
Industry / Market
The US boutique fitness market was valued at roughly $5.4 billion in 2025 and is projected to grow at a double-digit annual rate through the early 2030s, with Pilates among its fastest-growing low-impact segments. Demand is driven by rising health consciousness, the appeal of joint-friendly training across a wide age range, and consumers' willingness to pay membership premiums for specialised, community-oriented studios. The recurring-membership structure gives the category relatively stable cash flow, which matters to resale buyers assessing a studio's revenue durability.
Ideal Owner
Club Pilates suits a business-minded owner comfortable leading staff and driving membership sales rather than teaching classes. No Pilates or fitness background is required, since instruction is delivered by certified instructors; the owner's focus is recruiting and managing a general manager and team, overseeing sales and member retention, and building local community presence. The model fits both hands-on operators and semi-absentee investors who manage through a strong general manager, including those building a multi-unit portfolio.