The Exercise Coach
The Exercise Coach franchise for sale in West Chester, Pennsylvania
List Price: $75,000 USD
Key Facts
Annual Gross Revenue
$243,000 USD
Cash Flow
Less than $25,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Jump into this cutting-edge personal training fitness studio! In 2023, the studio achieved record revenues of $243,750 leveraging targeted social media marketing and local magazine ads. The studio is staffed with 4 exceptional/passionate trainers and clients rave about our services which is reflected in our NPS score of 95 and 5-star positive feedback online.
The current owner, tied up with a full-time gig plus another Exercise Coach studio, still hasn’t fully yet tapped the unmet demand the West Chester market has to offer. Clients rave about our services which is reflected in our NPS score of 95, 5-star positive feedback online, and voted Best Gym in West Chester 2022 & 2023- West Chester Lifestyle magazine.
With more hands-on management, there’s a great opportunity to improve operational efficiency, deepen local connections, and enhance marketing efforts. You will be highly supported in growing your franchise, with training, technology, a community of professionals, and tons of resources. Choose to be an owner-operator or manage-the-manager. Includes $80K of exclusive, cutting-edge robotic exercise equipment. Also included in the sale is a credit covering the franchise fee for an additional location whenever you feel ready to expand, saving you $40k.
If you’re passionate about fitness, ready to engage with the West Chester community, and eager to grow your own business, the Exercise Coach-West Chester franchise is the opportunity you’ve been searching for! Inquire today!
Growth opportunities
Biggest opportunities are having a focused owner or (or delegate to a studio owner) who can focus on client relationships and building a presence in the West Chester community. We just have not had the time to commit to this and there are simple out reach opportunities like working with medical professionals to get client referrals that could instantly drive revenue.
Owner's Day-to-Day Involvement
Primarily early am and PM in studio support, 1-2 days per week. 5-10 hours of weekly admin support. Owner is currently managing another studio and has a full-time gig so regular in studio presence has been limited, specially over the last 2 years since the opening of the new studio and added demands from full-time employment.
Asset Description
3 Proprietary Exerbotics machines (Leg Press, Chest Press/Row, and Abs/Back Extension) 2 Weight Stack Machines (Hip Combo, and Multi- Trainer) 1 Proprietary 360 Machine providing personalized strength and cardio training 1 SciFit manchine offering efficient Interval Cardio training
Inventory Description
Nutritional bars and supplements
Reason for Selling
Demands of a full-time job plus owning another Exercise Coach studio has not allowed us to fully tap into the full potential of the West Chester market. We're confident with the right focused leadership, this studio will fluorish
Why I Love My Franchise
We love the Exercise Coach brand. It's changed our lives personally and we now live a much more active healthy lifestyles. The 20 minute workout really works! Our clients love the fact they have found success here where other gym concepts have failed them. Best of all is our coaches they're amazing and our clients love them! We've been very successful recruiting coaches Exercise Science students from West Chester University.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.