The Exercise Coach
The Exercise Coach franchise for sale in West Chester, Pennsylvania
List Price: $75,000 USD
Key Facts
Annual Gross Revenue
$243,000 USD
Cash Flow (SDE)
Less than $25,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Jump into this cutting-edge personal training fitness studio! In 2023, the studio achieved record revenues of $243,750 leveraging targeted social media marketing and local magazine ads. The studio is staffed with 4 exceptional/passionate trainers and clients rave about our services which is reflected in our NPS score of 95 and 5-star positive feedback online.
The current owner, tied up with a full-time gig plus another Exercise Coach studio, still hasn’t fully yet tapped the unmet demand the West Chester market has to offer. Clients rave about our services which is reflected in our NPS score of 95, 5-star positive feedback online, and voted Best Gym in West Chester 2022 & 2023- West Chester Lifestyle magazine.
With more hands-on management, there’s a great opportunity to improve operational efficiency, deepen local connections, and enhance marketing efforts. You will be highly supported in growing your franchise, with training, technology, a community of professionals, and tons of resources. Choose to be an owner-operator or manage-the-manager. Includes $80K of exclusive, cutting-edge robotic exercise equipment. Also included in the sale is a credit covering the franchise fee for an additional location whenever you feel ready to expand, saving you $40k.
If you’re passionate about fitness, ready to engage with the West Chester community, and eager to grow your own business, the Exercise Coach-West Chester franchise is the opportunity you’ve been searching for! Inquire today!
Growth opportunities
Biggest opportunities are having a focused owner or (or delegate to a studio owner) who can focus on client relationships and building a presence in the West Chester community. We just have not had the time to commit to this and there are simple out reach opportunities like working with medical professionals to get client referrals that could instantly drive revenue.
Owner's Day-to-Day Involvement
Primarily early am and PM in studio support, 1-2 days per week. 5-10 hours of weekly admin support. Owner is currently managing another studio and has a full-time gig so regular in studio presence has been limited, specially over the last 2 years since the opening of the new studio and added demands from full-time employment.
Asset Description
3 Proprietary Exerbotics machines (Leg Press, Chest Press/Row, and Abs/Back Extension) 2 Weight Stack Machines (Hip Combo, and Multi- Trainer) 1 Proprietary 360 Machine providing personalized strength and cardio training 1 SciFit manchine offering efficient Interval Cardio training
Inventory Description
Nutritional bars and supplements
Reason for Selling
Demands of a full-time job plus owning another Exercise Coach studio has not allowed us to fully tap into the full potential of the West Chester market. We're confident with the right focused leadership, this studio will fluorish
Why I Love My Franchise
We love the Exercise Coach brand. It's changed our lives personally and we now live a much more active healthy lifestyles. The 20 minute workout really works! Our clients love the fact they have found success here where other gym concepts have failed them. Best of all is our coaches they're amazing and our clients love them! We've been very successful recruiting coaches Exercise Science students from West Chester University.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.