The Exercise Coach
The Exercise Coach franchise for sale in Broomfield, Colorado
List Price: $159,000 USD
Key Facts
Annual Gross Revenue
$264,000 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
The Exercise Coach Broomfield is a thriving personal training studio. This fully equipped franchise is a part of the renowned Exercise Coach network, known for its innovative approach to fitness. The studio has built a strong and loyal client base and has established itself as a go-to fitness destination for individuals looking to improve strength, health, and overall wellness.
Key Features:
Established Franchise: Part of The Exercise Coach franchise system with a well-known, trusted brand and business model.
Turnkey Operation: The business is fully operational with trained staff, comprehensive training materials, and ongoing corporate support.
State-of-the-Art Equipment: The studio is equipped with proprietary exercise technology, designed for maximum efficiency and optimal results.
Client Base: Strong, established clientele, including repeat customers and a solid referral network.
Prime Location: Situated in a busy and growing area of Broomfield, Colorado, with high visibility and foot traffic.
Proven Business Model: A profitable, recession-resistant model with room for growth and scalability.
Revenue Potential & Growth Opportunities:
This business has shown consistent growth and offers significant potential for future expansion, particularly by exploring additional marketing strategies. As the demand for personalized fitness solutions continues to rise, The Exercise Coach Broomfield is well-positioned for long-term success.
Growth opportunities
We are conveniently located near many of Broomfield's ideal neighborhoods, including Broadlands, Anthem, Aspen Creek, McKay Landing and many others. Community outreach in addition to the upcoming new business line enhancements will create a great opportunity for the right buyer.
Owner's Day-to-Day Involvement
Current owner maintains a full-time position in addition to operating The Exercise Coach studio. The owner is responsible for the overall operations of the studio, ensuring that everything runs smoothly. This includes managing a wonderful and very competent staff, and ensuring all equipment is in working order. The owner manages the studio’s finances, which includes overseeing revenue, expenses, payroll, and any ongoing costs (such as rent, equipment maintenance, or marketing). Ensuring clients have a positive experience from the moment they walk in the door. This involves monitoring the quality of service, creating a welcoming atmosphere, and addressing customer feedback. The owner will engage in ongoing training provided by The Exercise Coach corporate team to stay up-to-date on new developments, fitness technology, and best practices for running the business.
Asset Description
Proprietary Exerbotics machines including Leg Press, Chest Press/Row, Overhead Press/Pulldown, Abdominal/Back Extension and Multi-Trainer cable weight machine, Abduction/Adduction machine, Surge 360 and two SciFit Pro bikes. Including all computers, furniture and equipment for operating this turn-key studio.
Inventory Description
Nutritional supplements
Reason for Selling
Other personal and professional commitments have changed, limiting the time and attention this business deserves.
Why I Love My Franchise
Every day we are helping our friends and neighbors in the community improve their life. Our clients may not have the time, experience or confidence to build muscle and improve their quality of life on their own. But with us, we can truly transform the way they age!
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.