Profitable specialty fitness franchise with experienced team
The Exercise Coach franchise for sale in Plymouth, MA
List Price: $190,000 USD
Key Facts
Annual Gross Revenue
$245,000 USD
Cash Flow
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2022
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
+3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
An established, technology-enhanced personal training studio in Southeastern Massachusetts, serving busy professionals and retirees with proprietary Exerbotics equipment and effective 20-minute, twice-weekly workouts. With 90+ active clients and average client retention above 95% over the last 2.5 years, the studio has built a standout reputation — a 5.0 Google rating, 5.0 Listen360 rating, and a 98 Net Promoter Score — backed by a long-tenured team, with the manager and one coach each having 4+ years of continuous service. That kind of staff continuity is rare in the fitness industry and has been a real driver of client retention and trust. Franchisor support includes marketing, operations guidance, and exclusive access to the proprietary Exerbotics technology platform.
Ideal for a part-time owner who’s passionate about improving people’s lives and ready to expand the business into new areas of growth.
Growth opportunities
1) Expand community outreach & partner engagement: The current owner has built a small number of strong, deep referral relationships, with real opportunity for an incoming owner to broaden that network — reaching more local health and wellness professionals, businesses, and community organizations to expand the referral pipeline. 2) Increase marketing investment: Recent growth has relied primarily on organic referrals and walk-in traffic, leaving meaningful opportunity for an incoming owner to invest in digital marketing for lead generation and further growth of the client pipeline. 3) Implement franchisor-driven expansion: The franchisor is piloting new service lines, including balance and stretch programs, giving an incoming owner the opportunity to grow revenue alongside the brand's evolving offerings.
Owner's Day-to-Day Involvement
Owner is involved on average 20 hours/week, split between ~15 hours coaching clients — maintaining a hands-on pulse on the business and strong client relationships — and 5 hours on business administration, including payroll. Financial and performance metrics are reviewed jointly with the studio manager. Coaching hours are not a requirement of the role, and can be reduced or eliminated by an incoming owner depending on staffing plan.
Franchise Accolades & Awards
The Exercise Coach is the #1 largest personal training brand in the world, marking its 25th year in business in 2026. The brand was recently recognized as the #8 fitness franchise in Entrepreneur Magazine's Franchise 500 and has earned a franchisee satisfaction award from the Franchise Business Review. It has been featured on national media including CBS, NBC, FOX, and HLN, and operates over 200 locations nationwide.
Additional Info
At $190,000, this studio is priced $70K below the minimum estimated cost of opening a new Exercise Coach location, per the franchisor's 2025 FDD ($260K–$390K). A buyer steps into an established studio with a proven track record, an operating business generating revenue from day one, rather than the year+ ramp-up a new location requires to build its client base from scratch. Seller financing and extended transition support are available to help ensure a smooth handoff to new owner.
Asset Description
Exerbotics equipment: Leg Press, Chest Press/Row, Overhead Press/Pulldown, Abs/Back Extension Other machines: TRUE Fitness Fuse XL Abductor/Adductor, TuffStuff Multi-Functional Trainer, Sci-Fit P2 Bike, CAROL Bike, and Surge 360 Machine Also included: office and studio technology (computers, phone system, tablets, TV, audio system, AED), furniture, decor and signage.
Inventory Description
Nutritional products, nutrition playbooks, and client membership/milestone gifts (hats, bags), along with office supplies, printed marketing materials, and cleaning and janitorial supplies.
Reason for Selling
Upcoming relocation out of state
Why I Love My Franchise
Amazing clients and wonderful team! Many of our clients, and most of the team have been with us since the first few months, approaching 5 years now. It's hugely motivating to see their progress and their commitment to staying healthy and strong.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.