Innovative Smart Gym Ready to Grow with New Owner
The Exercise Coach franchise for sale in Butler County, Pennsylvania
List Price: $99,000 USD
Key Facts
Annual Gross Revenue
$176,000 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Own a high-tech, revolutionary fitness studio that’s changing lives in Cranberry Township! This thriving Exercise Coach location delivers $176,000 in annual revenue with 81 active members and an incredible 97% retention rate. Specializing in just two 20-minute, science-backed sessions per week, it’s perfect for busy professionals, those recovering from injuries, and individuals committed to aging well. With no direct competitors and a health-conscious, high-income population nearby, the studio holds an exclusive and growing niche in the fitness industry.
This business boasts a perfect 5-star Google rating and a Net Promoter Score of 98%, reflecting exceptional client satisfaction and loyalty. Fully equipped with $100,000 in proprietary Exerbotics and traditional gym equipment, it offers a results-driven alternative to traditional gyms. Day-to-day operations are handled by an experienced, long-tenured manager, requiring just 10 hours of weekly involvement from the current owner. Coaching is optional but provides an engaging way to connect with clients and enhance the business.
Growth opportunities abound for a new owner ready to build local partnerships, attend community events, and increase brand visibility. Every networking effort has shown measurable revenue growth, and additional territories in lucrative nearby zip codes are available from the franchisor for future expansion.
Offered at $143,000—$50,000 less than the cost of starting a new location—this turnkey studio is ready for its next chapter. Some seller financing is available for qualified buyers.
Don’t miss your chance to own a cutting-edge fitness business that’s perfectly positioned for growth. Inquire now for more details!
Growth opportunities
The Cranberry Township location has significant growth potential for an engaged new owner. Networking events are a proven lead source, with each event attended resulting in measurable revenue increases. A new owner who can actively participate in community groups, wellness fairs, and local events will drive brand awareness, grow membership, and boost employee morale. With high-value homes and affluent neighborhoods continuing to develop in Cranberry Township and nearby areas, the local market is expanding rapidly. This business offers an excellent opportunity to tap into this growth by building relationships with clients and establishing partnerships with healthcare providers and wellness-focused businesses. Whether as an owner-operator or a manage-the-manager setup, the potential for increasing revenue and scaling operations is undeniable.
Owner's Day-to-Day Involvement
The owner currently works about 10 hours per week on business management back end operations. The owner believes a new working owner may prefer to step into the coaching role. Coaching clients is highly rewarding, provides valuable insight into the business, and strengthens client relationships. Many clients appreciate interacting directly with the owner, offering feedback that helps improve the overall experience.
Asset Description
The sale price includes all assets required to run the business, making it a turnkey operation. This includes a fully completed buildout with room to expand, proprietary Exerbotics equipment (3), traditional gym equipment (4), furniture, reception desks, whiteboards, shelving, computers, routers, and tools. All items currently in the studio are included in the sale, eliminating the significant startup expense of purchasing these materials. These assets are valued at approximately $[22,000].
Inventory Description
The $4,000 inventory is included in the sale and includes: cleaning products,, office supplies, printed marketing materials, uniforms, and retail items such as nutritional supplements, nutrition playbooks, along with a small selection of merchandise (clothing, tote bags, shaker bottles, water bottles).
Reason for Selling
Preparing to retire out of state
Why I Love My Franchise
Working with the clients is incredibly rewarding. Helping clients recover from an illness or injury is so gratifying. Some of our clients just need to get back their daily activities of life and knowing that this brand and me personally have helped them create a stronger and healthier life for themselves is invaluable. I love what we do at The Exercise Coach!
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.