Innovative Smart Gym Ready to Grow with New Owner
The Exercise Coach franchise for sale in Butler County, Pennsylvania
List Price: $99,000 USD
Key Facts
Annual Gross Revenue
$176,000 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Own a high-tech, revolutionary fitness studio that’s changing lives in Cranberry Township! This thriving Exercise Coach location delivers $176,000 in annual revenue with 81 active members and an incredible 97% retention rate. Specializing in just two 20-minute, science-backed sessions per week, it’s perfect for busy professionals, those recovering from injuries, and individuals committed to aging well. With no direct competitors and a health-conscious, high-income population nearby, the studio holds an exclusive and growing niche in the fitness industry.
This business boasts a perfect 5-star Google rating and a Net Promoter Score of 98%, reflecting exceptional client satisfaction and loyalty. Fully equipped with $100,000 in proprietary Exerbotics and traditional gym equipment, it offers a results-driven alternative to traditional gyms. Day-to-day operations are handled by an experienced, long-tenured manager, requiring just 10 hours of weekly involvement from the current owner. Coaching is optional but provides an engaging way to connect with clients and enhance the business.
Growth opportunities abound for a new owner ready to build local partnerships, attend community events, and increase brand visibility. Every networking effort has shown measurable revenue growth, and additional territories in lucrative nearby zip codes are available from the franchisor for future expansion.
Offered at $143,000—$50,000 less than the cost of starting a new location—this turnkey studio is ready for its next chapter. Some seller financing is available for qualified buyers.
Don’t miss your chance to own a cutting-edge fitness business that’s perfectly positioned for growth. Inquire now for more details!
Growth opportunities
The Cranberry Township location has significant growth potential for an engaged new owner. Networking events are a proven lead source, with each event attended resulting in measurable revenue increases. A new owner who can actively participate in community groups, wellness fairs, and local events will drive brand awareness, grow membership, and boost employee morale. With high-value homes and affluent neighborhoods continuing to develop in Cranberry Township and nearby areas, the local market is expanding rapidly. This business offers an excellent opportunity to tap into this growth by building relationships with clients and establishing partnerships with healthcare providers and wellness-focused businesses. Whether as an owner-operator or a manage-the-manager setup, the potential for increasing revenue and scaling operations is undeniable.
Owner's Day-to-Day Involvement
The owner currently works about 10 hours per week on business management back end operations. The owner believes a new working owner may prefer to step into the coaching role. Coaching clients is highly rewarding, provides valuable insight into the business, and strengthens client relationships. Many clients appreciate interacting directly with the owner, offering feedback that helps improve the overall experience.
Asset Description
The sale price includes all assets required to run the business, making it a turnkey operation. This includes a fully completed buildout with room to expand, proprietary Exerbotics equipment (3), traditional gym equipment (4), furniture, reception desks, whiteboards, shelving, computers, routers, and tools. All items currently in the studio are included in the sale, eliminating the significant startup expense of purchasing these materials. These assets are valued at approximately $[22,000].
Inventory Description
The $4,000 inventory is included in the sale and includes: cleaning products,, office supplies, printed marketing materials, uniforms, and retail items such as nutritional supplements, nutrition playbooks, along with a small selection of merchandise (clothing, tote bags, shaker bottles, water bottles).
Reason for Selling
Preparing to retire out of state
Why I Love My Franchise
Working with the clients is incredibly rewarding. Helping clients recover from an illness or injury is so gratifying. Some of our clients just need to get back their daily activities of life and knowing that this brand and me personally have helped them create a stronger and healthier life for themselves is invaluable. I love what we do at The Exercise Coach!
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.