Profitable Smart Fitness Studio with Loyal Members
The Exercise Coach franchise for sale in Naperville, Illinois
List Price: $130,000 USD
Key Facts
Annual Gross Revenue
$230,900 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$50,000 – $100,000
Year Established
2014
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
Upon Inquiry
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Loyal recurring members. Proprietary smart-gym technology. More than 10 years in Naperville. This consistently profitable fitness studio has built a sticky client base around fast, personalized workouts that keep people coming back week after week. The business generated approximately $230,000 in revenue in 2025 and has clear room for a more engaged owner to grow what is already working.
Clients are drawn to the studio’s 20-minute coaching model and proprietary smart-gym workouts. Members stay because the experience is personal, structured, and easy to stick with. The location has earned a 5-star Google rating and built long-term member relationships in a strong demographic market.
The business operates from a fully equipped retail studio with trained staff and management already in place. The biggest opportunity comes from focused ownership. New stretching and balance programs have not yet been introduced at this location, and there is additional upside through more consistent marketing and sales efforts. The studio already has the clients, systems, staff, and reputation in place.
This opportunity fits a motivated owner-operator, wellness entrepreneur, or fitness-minded buyer looking for an established business with a loyal client base already in place. The next owner is building on momentum that is already there.
Interested buyers should inquire through the platform and expect a pre-qualification and NDA process before receiving additional details.
Growth opportunities
The Naperville studio’s biggest opportunity comes from focused ownership and stronger local engagement. New stretching and balance programs have not yet been introduced at this location, creating clear opportunities to increase revenue per client from the existing membership base. More consistent marketing, referral partnerships, and community outreach could also help unlock the next stage of growth.
Owner's Day-to-Day Involvement
The owner currently spends approximately 20–25 hours per week focused mainly on oversight and approvals. Time has been divided among multiple business and family commitments, creating an opportunity for a more engaged owner to build on the studio’s existing momentum. Buyers should expect to complete the brand’s in-house certification program.
Franchise Accolades & Awards
This franchise location has been recognized for its performance within the system, earning Newcomer of the Year (2018) and Client Loyalty Award (2018). These awards reflect a strong early foundation, loyal client relationships, and consistent delivery of the brand’s training model.
Asset Description
The sale includes all assets required to operate the business, valued at approximately $73,000. The studio is fully equipped with proprietary Exerbotics strength-training systems, SciFit cardio equipment, consultation and office furnishings, TVs, tablets, computers, security systems, and supporting operational equipment within a clean and professional training environment.
Reason for Selling
Changing priorities
Why I Love My Franchise
I love our focus to help our clients get control of their strength/health and the countless ways we have innovated over the years to continue to serve our clients better and better. We truly care about our clients and develop long lasting relationships with them.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.