Profitable Smart Fitness Studio with Loyal Members
The Exercise Coach franchise for sale in Naperville, Illinois
List Price: $130,000 USD
Key Facts
Annual Gross Revenue
$230,900 USD
Cash Flow
Upon Inquiry
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$50,000 – $100,000
Year Established
2014
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
Upon Inquiry
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Loyal recurring members. Proprietary smart-gym technology. More than 10 years in Naperville. This consistently profitable fitness studio has built a sticky client base around fast, personalized workouts that keep people coming back week after week. The business generated approximately $230,000 in revenue in 2025 and has clear room for a more engaged owner to grow what is already working.
Clients are drawn to the studio’s 20-minute coaching model and proprietary smart-gym workouts. Members stay because the experience is personal, structured, and easy to stick with. The location has earned a 5-star Google rating and built long-term member relationships in a strong demographic market.
The business operates from a fully equipped retail studio with trained staff and management already in place. The biggest opportunity comes from focused ownership. New stretching and balance programs have not yet been introduced at this location, and there is additional upside through more consistent marketing and sales efforts. The studio already has the clients, systems, staff, and reputation in place.
This opportunity fits a motivated owner-operator, wellness entrepreneur, or fitness-minded buyer looking for an established business with a loyal client base already in place. The next owner is building on momentum that is already there.
Interested buyers should inquire through the platform and expect a pre-qualification and NDA process before receiving additional details.
Growth opportunities
The Naperville studio’s biggest opportunity comes from focused ownership and stronger local engagement. New stretching and balance programs have not yet been introduced at this location, creating clear opportunities to increase revenue per client from the existing membership base. More consistent marketing, referral partnerships, and community outreach could also help unlock the next stage of growth.
Owner's Day-to-Day Involvement
The owner currently spends approximately 20–25 hours per week focused mainly on oversight and approvals. Time has been divided among multiple business and family commitments, creating an opportunity for a more engaged owner to build on the studio’s existing momentum. Buyers should expect to complete the brand’s in-house certification program.
Franchise Accolades & Awards
This franchise location has been recognized for its performance within the system, earning Newcomer of the Year (2018) and Client Loyalty Award (2018). These awards reflect a strong early foundation, loyal client relationships, and consistent delivery of the brand’s training model.
Asset Description
The sale includes all assets required to operate the business, valued at approximately $73,000. The studio is fully equipped with proprietary Exerbotics strength-training systems, SciFit cardio equipment, consultation and office furnishings, TVs, tablets, computers, security systems, and supporting operational equipment within a clean and professional training environment.
Reason for Selling
Changing priorities
Why I Love My Franchise
I love our focus to help our clients get control of their strength/health and the countless ways we have innovated over the years to continue to serve our clients better and better. We truly care about our clients and develop long lasting relationships with them.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.