The Exercise Coach – Montgomery, NJ
The Exercise Coach franchise for sale in Montgomery, New Jersey
List Price: $160,000 USD
Key Facts
Annual Gross Revenue
$350,000 USD
Cash Flow (SDE)
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
About this Business
Thriving Exercise Coach franchise specializing in 20-minute, science-backed personal training sessions targeting the underserved 40+ demographic. Established in 2021, this Montgomery, NJ area location has built exceptional customer loyalty with a 5-star Google rating and 96% Net Promoter Score. We offer a results-driven alternative to traditional gyms; this model holds an exclusive and growing niche in the fitness industry. New revenue streams of assisted stretching, balance, and cognitive training will take this studio to new heights, building on the foundation of strength training.
Don’t miss your chance to own a cutting-edge fitness business that’s perfectly positioned for growth. If you’re passionate about fitness and eager to be proud of the impact you can make with your own business, the Exercise Coach Montgomery, NJ franchise is the opportunity you’ve been searching for – Inquire today!
Key Features:
Established Franchise: Part of The Exercise Coach franchise system with a well-known, trusted brand and business model.
Turnkey Operation: The business is fully operational with trained staff, comprehensive training materials, and ongoing corporate support.
State-of-the-Art Equipment: The studio is equipped with proprietary exercise technology, designed for maximum efficiency and optimal results.
Client Base: Strong, established clientele, including repeat customers and a solid referral network.
Prime Location: Situated in a busy and growing area of Montgomery, NJ, with high visibility.
Proven Business Model: A profitable, recession-resistant model with room for growth and scalability.
Growth opportunities
GROWTH POTENTIAL: • Additional revenue streams launching in 2026 (assisted stretching, balance training) • Minimal marketing spend history • Strong foundation for continued expansion MARKET OPPORTUNITY: The fitness industry generates $33 billion annually, yet the 50+ demographic remains largely underserved despite controlling significant disposable income. With 1 in 6 Americans projected to be over 60 by 2030, this franchise targets the fastest-growing market segment with efficient, results-driven workouts perfect for busy professionals and those focused on healthy aging.
Owner's Day-to-Day Involvement
The current owner holds a part-time position in addition to operating The Exercise Coach studio. The owner is responsible for the overall operations of the studio, ensuring that everything runs smoothly. This includes managing a wonderful, highly competent staff and ensuring all equipment is in working order. The owner manages the studio’s finances, which includes overseeing revenue, expenses, payroll, and any ongoing costs (such as rent, equipment maintenance, or marketing).
Franchise Accolades & Awards
Highly ranked Customer Satisfaction scores and Retention. 5 star Google Review average. Over 96% Net Promoter Score ongoing
Additional Info
High employee retention
Asset Description
Exerbotics equipment (4 pieces), SciFit Pro 2 Bike, Surge 360, Multi Functional Trainer, Abduction/Aduction machine, Furniture and Fixtures, Advertising signage
Inventory Description
Supplements and nutrition products, T-shirts, Logo'd marketing items & Nutrition Playbooks
Reason for Selling
Other personal and health commitments have changed, limiting the time and attention this business deserves
Why I Love My Franchise
Helping others age well and regain their health and confidence is rewarding. Knowing we have changed their medical numbers or given them the ability to do more shows we are bringing life to others. The team of coaches cares about the client and the success of the studio. The franchise offers support and treats you as a person and not a number, yet does not involve themselves into your daily operations.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.