The Exercise Coach – Montgomery, NJ
The Exercise Coach franchise for sale in Montgomery, New Jersey
List Price: $195,000 USD
Key Facts
Annual Gross Revenue
$350,000 USD
Cash Flow
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
About this Business
Thriving Exercise Coach franchise specializing in 20-minute, science-backed personal training sessions targeting the underserved 40+ demographic. Established in 2021, this Montgomery, NJ area location has built exceptional customer loyalty with a 5-star Google rating and 96% Net Promoter Score. We offer a results-driven alternative to traditional gyms; this model holds an exclusive and growing niche in the fitness industry. New revenue streams of assisted stretching, balance, and cognitive training will take this studio to new heights, building on the foundation of strength training.
Don’t miss your chance to own a cutting-edge fitness business that’s perfectly positioned for growth. If you’re passionate about fitness and eager to be proud of the impact you can make with your own business, the Exercise Coach Montgomery, NJ franchise is the opportunity you’ve been searching for – Inquire today!
Key Features:
Established Franchise: Part of The Exercise Coach franchise system with a well-known, trusted brand and business model.
Turnkey Operation: The business is fully operational with trained staff, comprehensive training materials, and ongoing corporate support.
State-of-the-Art Equipment: The studio is equipped with proprietary exercise technology, designed for maximum efficiency and optimal results.
Client Base: Strong, established clientele, including repeat customers and a solid referral network.
Prime Location: Situated in a busy and growing area of Montgomery, NJ, with high visibility.
Proven Business Model: A profitable, recession-resistant model with room for growth and scalability.
Growth opportunities
GROWTH POTENTIAL: • Additional revenue streams launching in 2026 (assisted stretching, balance training) • Minimal marketing spend history • Strong foundation for continued expansion MARKET OPPORTUNITY: The fitness industry generates $33 billion annually, yet the 50+ demographic remains largely underserved despite controlling significant disposable income. With 1 in 6 Americans projected to be over 60 by 2030, this franchise targets the fastest-growing market segment with efficient, results-driven workouts perfect for busy professionals and those focused on healthy aging.
Owner's Day-to-Day Involvement
The current owner holds a part-time position in addition to operating The Exercise Coach studio. The owner is responsible for the overall operations of the studio, ensuring that everything runs smoothly. This includes managing a wonderful, highly competent staff and ensuring all equipment is in working order. The owner manages the studio’s finances, which includes overseeing revenue, expenses, payroll, and any ongoing costs (such as rent, equipment maintenance, or marketing).
Franchise Accolades & Awards
Highly ranked Customer Satisfaction scores and Retention. 5 star Google Review average. Over 96% Net Promoter Score ongoing
Additional Info
High employee retention
Asset Description
Exerbotics equipment (4 pieces), SciFit Pro 2 Bike, Surge 360, Multi Functional Trainer, Abduction/Aduction machine, Furniture and Fixtures, Advertising signage
Inventory Description
Supplements and nutrition products, T-shirts, Logo'd marketing items & Nutrition Playbooks
Reason for Selling
Other personal and health commitments have changed, limiting the time and attention this business deserves
Why I Love My Franchise
Helping others age well and regain their health and confidence is rewarding. Knowing we have changed their medical numbers or given them the ability to do more shows we are bringing life to others. The team of coaches cares about the client and the success of the studio. The franchise offers support and treats you as a person and not a number, yet does not involve themselves into your daily operations.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.