Growing Smart Gym with Expansion Rights
The Exercise Coach franchise for sale in Las Vegas, Nevada
List Price: $165,000 USD
Key Facts
Annual Gross Revenue
$311,068 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Skip the startup phase and step into a growing boutique smart fitness studio with approximately 100 recurring members, a team already in place, and rights to develop a second territory.
Trailing 12-month revenue reached approximately $311,000, up from $244,000 in 2025 as membership grew significantly. The studio combines personalized training with proprietary technology and efficient 20-minute workouts. The business operates on auto-renewing monthly memberships, with many founding members still active today. It has also earned a 4.9-star Google rating.Â
A team of five employees, including an office manager, helps run the business, while the current owner works part-time. A sales-minded buyer who enjoys leading a small team can step into an established customer base and growing business rather than building one from scratch.
There is still room to add members and expand services at the existing studio. Rights to develop the additional territory provide another avenue for growth.
The seller is balancing a full-time career and other investments and is ready to transition the business. A new owner with more time to focus on growth can build on the momentum already underway. Some seller financing may be considered for a qualified buyer.
Inquire to learn more. Buyers will complete a brief financial pre-qualification and sign an NDA before receiving additional information.
Growth opportunities
The Las Vegas studio has already built strong membership momentum, with additional room to grow. More consistent marketing, referral partnerships, and local outreach could help bring in new members and build on recent gains. Expanding services such as stretching, balance, and personal training could also create additional revenue from the existing membership base.
Owner's Day-to-Day Involvement
The seller spends approximately 20–30 hours per week overseeing the team, scheduling, supplies, financials, and quality. The team includes three full-time and two part-time employees, with an office manager taking on a larger role. Seeking a sales-minded buyer who enjoys leading a small team and can step into an established customer base and growing business.
Asset Description
The sale price includes all assets required to operate the business, including 10 fitness machines (5 proprietary Exerbotics machines and 5 traditional gym/cardio machines), office furniture (desk, chairs, filing cabinets), two computers, servers, a printer, TV, and a body composition device. These assets are valued at approximately $70,000.
Inventory Description
Approximately $1,000 in inventory is also included, consisting of supplements (protein powders, drink mixes, and vitamins), a small selection of merchandise (T-shirts, shaker bottles, and water bottles), plus cleaning and office supplies.
Reason for Selling
Inadequate time with a full-time career
Why I Love My Franchise
We are truly helping our clients transform their health and make a difference in their quality of life.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.