Successful Truck, Van, 4×4 Upfitting Biz: Top Rated, Growing
Line-X franchise for sale in Leon County, Florida
List Price: $199,000 USD
Key Facts
Annual Gross Revenue
$520,714 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$25,000 – $50,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
Less than 10
+3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
NoneSeller financing Available
Full-timeOwner
Involvement
About this Business
Ever dreamed of running the go-to shop where truck owners come to gear up, customize, and protect their rigs? Newly priced at $199,000, this thriving truck and 4×4 upfitting business delivers $93K in annual earnings, steady leads, and plenty of room to grow. The business serves the booming truck, van, and SUV customization market with spray-on bedliners and protective coatings, generating $520,714 in revenue in 2024. With a perfect 5-star Google rating from 61 reviews and a strong reputation, this is a turnkey opportunity ready for growth!
Opened in 2020, this Line-X franchise has built a steady income stream with multiple revenue streams, including retail sales and corporate-provided fleet accounts. The seller works full-time as both the business manager and an active team member in the shop, supported by one full-time employee. The foundation is solid, offering an easy transition for new ownership.
The best part? This success has been achieved with minimal marketing. Most leads come directly from corporate campaigns and national fleet accounts, leaving significant room for growth in the booming market for vehicle customization.
Key Highlights:
+ Capital city location with 28 surrounding counties to serve
+ Corporate-provided fleet account opportunities and marketing support
+ Multiple revenue streams with significant untapped growth potential
+ Perfect 5-star Google rating from 61 reviews
+ Line-X is an industry leader
This is a rare opportunity to step into a profitable, high-potential business with room to scale. Inquire now for more information—expect an NDA by email!
Growth opportunities
This location is poised for growth through expanded services like towing, suspension work, and window tinting. Opportunities include leveraging fleet account leads, enhancing marketing efforts with targeted digital campaigns, building community partnerships to strengthen local presence, and promoting new services and partnerships on social media to attract and engage a broader customer base, offering a clear path to profitability and market dominance.
Owner's Day-to-Day Involvement
Owner works full time running the business and helping with work in the shop.
Asset Description
The sale price includes all the assets required for running the business, which are estimated to be valued at $50,000. This equipment was purchased brand new, is in excellent condition, and includes: + EXP2-ELITE Spray Machine + GRACO Fireball Undercoating Spray System + Quincy QGS-15 Air Compressor + BendPak 14,000lb Four-Post Lift + Autek Commercial Spray Booth This also includes supplies and tools in the shop used to prep trucks for bedliners and the tools used to install accessories.
Reason for Selling
Changes in priorities
Why I Love My Franchise
I work for myself but still have the benefit of operational and tech support and a nationally recognized brand that's the leader of the pack.
About Line-X
LINE-X is an automotive aftermarket franchise built around spray-on protective coatings, best known for its custom spray-in truck bedliners and a proprietary application process refined over three decades. Founded in 1993 and franchising since 1999, the brand has grown into one of North America’s leading vehicle-protection and upfitting networks, operating from showroom-and-shop locations across protected territories.
Beyond bedliners, franchisees sell a catalogue of more than 350 products and services, including undercoatings, exterior coatings, and full truck, van and SUV upfitting and accessory installation. The customer base spans individual truck and SUV owners who personalize their vehicles and commercial clients needing fleet upfits and recurring vehicle work, giving units multiple revenue streams alongside national and fleet accounts directed to local locations.
LINE-X LLC operates under parent group IXS Coatings. Its scale gives franchisees volume-based purchasing, a proprietary product line and an established brand in a category where most local competitors are independent operators.
Franchisee Support
Initial training runs 80 hours of classroom instruction plus 68 hours of on-the-job training, delivered through LINE-X University. Franchisees run a proprietary shop-management system covering scheduling, inventory and sales, with ongoing support via purchasing co-ops, a toll-free support line, newsletters, online resources and conventions. Marketing support spans national media campaigns, ad templates, social media, SEO and website development. Resale buyers should confirm what LINE-X University onboarding and shop-management system access transfers to incoming ownership.
Brand Accolades & Awards
LINE-X has appeared on Entrepreneur's Franchise 500 eighteen times and was ranked No. 1 in the Miscellaneous Automotive Products and Services category in 2024, its ninth category win since 2005. The brand's long-running recognition reflects its scale and staying power in vehicle protection. For resale buyers, brand-level standing should be weighed alongside the specific unit's local reviews, repeat customers and reputation within its territory.
Industry / Market
LINE-X operates in the US specialty-equipment automotive aftermarket, which industry body SEMA projects will reach $50.5 billion by 2030 on strong annual growth. Demand is anchored by light trucks, which make up around 78% of US vehicle sales today and are expected to reach 82% by 2028, putting close to 10 million new pickups and light trucks on the road each year that owners customize and protect. For resale buyers, local truck ownership, fleet activity and competition shape a territory's demand.
Ideal Owner
LINE-X suits a hands-on local operator who can manage a small team of technicians and drive both retail and commercial sales. No automotive experience is required, as training is provided, but candidates should be customer-focused, detail-oriented and comfortable overseeing shop production and quality. Owners balance walk-in retail buyers with B2B fleet and national-account relationships, so sales ability and consistent operational execution matter more than technical coating skills. A prior automotive, construction or industrial background is an advantage.