Bricks and Minifigs North Raleigh
Bricks & Minifigs franchise for sale in Raleigh, North Carolina
List Price: $360,000 USD
Key Facts
Annual Gross Revenue
$466,000 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
$100,000 – $150,000
Value of Assets
$50,000 – $100,000
Year Established
2024
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Established in May 2024, this thriving location is part of Bricks & Minifigs’ network (over 300 stores, rapid growth). Ideal for hands-on community builder or semi-absentee owner in a fun, recession-resistant niche.
Gross revenue: Over $900,000 in <2 years.
Business Overview
- Prime 3,200 sq ft space in high-traffic Raleigh, NC.
- Exclusive territory: North Raleigh, Wake Forest, Franklinton, Louisburg + northern Triangle suburbs.
- Buy/sell/trade new/pre-owned LEGO®, events, workshops, custom builds, dedicated party room for birthdays/gatherings.
Financials
- $900K+ gross since opening.
- Diverse margins: sales, trades, bulk, events/parties.
- Substantial inventory/assets included.
Operations
- Turnkey: trained staff, POS, online presence, franchise support.
- Events + party room drive traffic & social buzz.
- Lease details upon request.
Growth Potential Fast-growing Triangle area with family/professional influx. Primed for more events, parties, online expansion, new services, or multi-unit in protected territory.
Growth opportunities
Significant expansion opportunities exist through new merchandise offerings from LEGO® and various vendors, enhanced in-store events, community engagement initiatives, and increased party bookings. Your exclusive protected territory in the rapidly growing northern Triangle suburbs provides substantial competitive advantages in this specialized retail segment—positioned to capture family-driven demand in Wake Forest, Franklinton, Louisburg, and beyond, with room for multi-unit potential or deeper online integration. Community outreach and involvement offer significant further growth in this family-oriented, high-population-influx area.
Owner's Day-to-Day Involvement
The current owner dedicates about 10 hours per week to high-level oversight, including scheduling, inventory/supply management, purchasing, operations monitoring, and marketing direction. A dedicated store manager and 5 fully trained staff handle day-to-day operations, allowing seamless daily management without constant owner presence. This structure provides significant flexibility: the next owner can choose hands-on involvement (e.g., daily customer interactions, events, or community building)
Franchise Accolades & Awards
Bricks & Minifigs has earned strong industry recognition as it continues its nationwide (and now international) expansion. The brand has appeared on Entrepreneur's Franchise 500 multiple times—including rankings in 2017, 2019, 2021, and, most recently #385 in 2026—and was ranked #56 on Entrepreneur’s Fastest-Growing Franchises list in 2025.
Asset Description
Turnkey Assets Included: Full retail build-out (fixtures, shelving, displays, party room furnishings, artwork, derby track), 2 POS/inventory systems, exterior signage, full alarm + 24-hr security cameras, + more. Leased space adds: public + 2 private restrooms, storage room, employee area, built-out office. No major setup costs needed—ready to operate day one!
Inventory Description
The sale includes all current inventory—featuring new, used, and retired LEGO® sets, collectible minifigures, and bulk pieces—providing a diverse, multi-price-point, ready-to-sell selection for collectors, families, and hobbyists of all budgets. Additional inventory can be negotiated with the sale to further enhance stock levels upon closing.
Reason for Selling
The current owners are deeply passionate about the business and have built a strong, loyal community following with impressive early growth. However, they are now pursuing other personal and professional opportunities that require more time and focus. This creates an ideal, motivated handover for the right buyer—someone ready to take this proven, high-performing location to the next level in the booming Triangle area.
Why I Love My Franchise
I absolutely love owning this Bricks & Minifigs franchise because it's built around pure joy and creativity—LEGO® brings smiles to kids, nostalgia to adults, and endless imagination to everyone who walks in. The store has become a true community hub: seeing families bond over custom builds, collectors hunt for rare pieces, and kids light up during birthday parties in our dedicated room is incredibly rewarding every single day.
About Bricks & Minifigs
Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.
Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.
Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.
Franchisee Support
Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.
Brand Accolades & Awards
Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.
Industry / Market
Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.
Ideal Owner
The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.