HOTWORX
$209,076 USD
Less than $25,000
No
Less than $25,000
$50,000 – $100,000
2023
A retail location
Leased
$4,500
Less than 10
1–3 MonthsSomewhatSomePart-timeConfidential and Proprietary
Business Growth Opportunities The biggest growth opportunity is continued membership growth, driven by increased local awareness, stronger community engagement, and expanded lead‑generation efforts.
Owner Participation in the Business Currently as the studio operates today, the owner spends 35 hours per week on the business without a GM in place. That could be reduced by adding a GM. Owner's Functions and Responsibilities The owner currently oversees all core studio functions, including inventory management, daily operations, and staff management and training. They handle scheduling, manage member sales and retention, and ensure all equipment maintenance needs are met.
A buyer has the opportunity to acquire an existing HOTWORX studio for $225,000 inventory included. Skip the time, expense, and uncertainty of finding a location, negotiating a lease, completing the build-out, purchasing equipment, and interviewing and hiring staff. The estimated cost to open a brand-new HOTWORX studio is $500,000+. With this acquisition, a buyer can step into an already established studio, day one, and avoid a significant portion of the upfront investment and startup process.
Fully equipped fitness studio w/ 300 current members Cable Machine Gluteus Max Machine and coolers Security System Hotworx equipment Conversion Kit Hotworx Retal Inventory
All inventory included in the sale.
The owner lives in Colorado and currently travels back and forth to Florida several times each month to check in on the studio. The owner would like to eliminate the ongoing travel and is looking for a buyer who can take over the day to day operation of the business.
Owning a HOTWORX studio offers the opportunity to own a business in the growing fitness and wellness industry while helping people improve their health and fitness. Established Business Model HOTWORX provides a proven franchise model, brand recognition, technology, and operating systems, allowing owners to focus on running and growing the studio rather than creating a business model from scratch. Recurring Membership Revenue The membership-based model provides recurring monthly revenue.
HOTWORX is a fitness franchise offering a unique infrared sauna workout experience that combines heat, infrared technology, and isometric exercises to maximize calorie burn and muscle engagement in sessions as short as 15 to 30 minutes. Founded in 2016, HOTWORX has rapidly expanded across North America, appealing to fitness enthusiasts seeking efficient, low-impact workouts that improve strength, endurance, and recovery. The brand’s proprietary infrared sauna technology enhances metabolism and detoxification while providing a comfortable, private environment. HOTWORX franchises operate with relatively low overhead and flexible hours, making it accessible for entrepreneurs looking for a scalable business in the booming wellness sector. The brand’s innovative approach and growing consumer interest in wellness and infrared therapy position HOTWORX as a leader in the boutique fitness market.
HOTWORX offers extensive franchisee support including comprehensive initial training covering operations, marketing, and customer service. Franchisees receive ongoing assistance such as marketing campaigns, operational guidance, site selection help, and access to a proprietary booking and management system. The brand emphasizes community building and provides continuous education to ensure franchisees can deliver consistent member experiences and grow their locations effectively.
HOTWORX has been recognized for innovation in fitness technology and franchise growth. It has earned accolades for its unique infrared sauna workouts and was named one of the fastest-growing fitness franchises by industry publications. The brand’s rapid expansion and strong member retention rates underscore its success in the competitive boutique fitness market.
The global fitness and wellness industry continues to grow robustly, with the boutique fitness segment expanding at a CAGR of around 8%. Infrared sauna therapy is gaining popularity for its health benefits, contributing to increased demand. The wellness market is projected to exceed $7 trillion globally by 2025, with consumers seeking convenient, effective fitness solutions like HOTWORX’s infrared workouts.
The ideal HOTWORX franchisee is a motivated entrepreneur passionate about health and wellness, with strong customer service skills and a desire to build a community-focused fitness business. Prior fitness industry experience is helpful but not required. Candidates should be committed to promoting a healthy lifestyle and capable of managing operations and marketing to attract and retain members.