HOTWORX
$209,076 USD
Less than $25,000
No
Less than $25,000
$50,000 – $100,000
2023
A retail location
Leased
$4,500
Less than 10
1–3 MonthsSomewhatSomePart-timeConfidential and Proprietary
Business Growth Opportunities The biggest growth opportunity is continued membership growth, driven by increased local awareness, stronger community engagement, and expanded lead‑generation efforts.
Owner Participation in the Business Currently as the studio operates today, the owner spends 35 hours per week on the business without a GM in place. That could be reduced by adding a GM. Owner's Functions and Responsibilities The owner currently oversees all core studio functions, including inventory management, daily operations, and staff management and training. They handle scheduling, manage member sales and retention, and ensure all equipment maintenance needs are met.
A buyer has the opportunity to acquire an existing HOTWORX studio for $225,000 inventory included. Skip the time, expense, and uncertainty of finding a location, negotiating a lease, completing the build-out, purchasing equipment, and interviewing and hiring staff. The estimated cost to open a brand-new HOTWORX studio is $500,000+. With this acquisition, a buyer can step into an already established studio, day one, and avoid a significant portion of the upfront investment and startup process.
Fully equipped fitness studio w/ 300 current members Cable Machine Gluteus Max Machine and coolers Security System Hotworx equipment Conversion Kit Hotworx Retal Inventory
All inventory included in the sale.
The owner lives in Colorado and currently travels back and forth to Florida several times each month to check in on the studio. The owner would like to eliminate the ongoing travel and is looking for a buyer who can take over the day to day operation of the business.
Owning a HOTWORX studio offers the opportunity to own a business in the growing fitness and wellness industry while helping people improve their health and fitness. Established Business Model HOTWORX provides a proven franchise model, brand recognition, technology, and operating systems, allowing owners to focus on running and growing the studio rather than creating a business model from scratch. Recurring Membership Revenue The membership-based model provides recurring monthly revenue.
HOTWORX is a boutique fitness franchise built around infrared sauna workouts that pair heat, infrared energy and isometric or HIIT exercise in sessions of 15 to 30 minutes. Founded in 2017 in New Orleans and franchising from the outset, the brand has grown to more than 850 studios across North America and internationally.
Studios run on a 24-hour, largely self-service access model. Workouts are virtually instructed inside the sauna, so a typical 10-sauna studio can schedule hundreds of sessions a day with minimal on-site staff. Revenue comes mainly from recurring monthly and paid-in-full memberships, supported by retail sales and a Functional Exercise (FX) Zone for cross-training.
Operated under HOTWORX Franchising, LLC, the brand’s patented 3D Training method and infrared format are its core differentiators in the crowded boutique fitness category. The membership model and low labor footprint are structured for owners pursuing single or multi-unit growth.
Incoming owners attend HOTWORX's Orientation Day and receive initial training covering operations, membership sales and marketing, alongside ongoing support in marketing campaigns, operations and member-engagement systems. Studios run on a proprietary booking and management platform, and the virtually instructed workout format means much of the in-studio experience is delivered through standardised brand content rather than hired instructors. Resale buyers should confirm with HOTWORX what onboarding and Orientation Day access is provided to incoming owners, and what booking-system and content access transfers with the studio.
HOTWORX has climbed the Entrepreneur Franchise 500, ranked No. 58 in 2026 after debuting at No. 95 in 2025, and has been recognised among Entrepreneur's top fitness franchises and as a top brand for multi-unit owners. Rapid expansion to more than 850 studios and strong member-retention rates further support its standing in the boutique fitness market. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews and membership strength.
The US health and fitness club industry generates over $35 billion in annual revenue, with boutique studios the fastest-growing segment as members favour specialised, results-focused formats over traditional gyms. Demand for recovery- and wellness-oriented fitness, including infrared and sauna-based concepts, has risen sharply in recent years. Recurring memberships give the category relative resilience across economic cycles, though local demand depends on demographics, competition and studio density. For resale buyers, steady membership demand supports the value of an established member base.
HOTWORX suits a sales- and marketing-minded operator comfortable driving membership growth and retention rather than coaching workouts. Because the format is largely self-service, the role centres on local outreach, community building, managing a small front-desk team and tracking membership metrics. Fitness experience is helpful but not required. The brand's multi-unit orientation also fits investors who want to build a portfolio of studios under a system-driven model.