Turnkey Massage Franchise w 5 Star Reviews & 28% YOY Growth
Squeeze franchise for sale in San Mateo , California
List Price: $300,000 USD
Key Facts
Annual Gross Revenue
$524,321 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2025
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$17,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SignificantSeller financing Available
Part-timeOwner
Involvement
About this Business
Squeeze Massage San Mateo is established, growing, and ready for its next chapter. With a loyal membership base, an experienced team, proven systems, and a community that already knows and loves Squeeze, the foundation is firmly build. The opportunity is yours to take to the next level.
- 305 active & recurring members
- 28% Revenue growth YOY
- 5 Star Rating on Google / 4.6 Star Rating on Yelp
- New ownership group at the franchisor level
- Two additional unopened territories are included in the sale.
Growth opportunities
Strong operational leadership is needed at the shop level
Owner's Day-to-Day Involvement
The owners were sold an \"absentee model\" structure but the business requires strong operational oversight to get established in the market. If the owner wants to evolve to absentee, the general manager needs to have strong operational and sales experience in prior roles.
Why I Love My Franchise
The Squeeze Massage brand is beloved in the community as exemplified by the 5 star Google reviews and 4.6 star reviews on Yelp. It is a light, bright and approachable brand that connects with a variety of demographics.
About Squeeze
Squeeze is a membership-based massage franchise launched in 2019 by the founders of Drybar, Michael Landau and Alli Webb, with former Drybar marketing executive Brittany Driscoll as co-founder and CEO. The brand applies the same playbook that scaled Drybar to a single, branded service, positioning itself as a modern alternative to both high-end spas and discount massage chains.
Squeeze sells a standardized, app-led massage experience. Guests book, pay and tip through the brand’s app, and saved preferences (pressure, aromatherapy, music and lighting) carry across visits for consistency. Each session includes deep tissue, heat therapy, percussion therapy and aromatherapy at no extra charge, with all-inclusive pricing and a membership model that drives recurring revenue without an in-shop sales team.
Squeeze began franchising in 2021 and operates an emerging network of company and franchised studios, supported from its Studio City, California flagship. Its differentiation rests on design, consumer technology and the founding team’s track record of building a recognizable service brand in a fragmented category.
Franchisee Support
Squeeze trains incoming owners at its Studio City, California flagship, with initial training covering 18 hours of classroom instruction and 16 hours on the job. Franchisees operate on the brand's proprietary app for booking, CRM, payments and task management, integrated with its POS, and draw on a centralized Guest Services center alongside ongoing operations and marketing support spanning social media, PR and digital. Resale buyers should confirm with Squeeze what onboarding transfers to incoming ownership and what app and POS access carries over at the point of sale.
Brand Accolades & Awards
Squeeze's recognition is rooted in its founders' track record: the team behind Drybar, which grew to roughly 130 locations, carried that brand-building reputation into massage. The brand reports a Net Promoter Score of 82 and strong therapist sentiment, with 96% of therapists recommending it as a workplace, signals of guest loyalty and staffing appeal that matter in a service business. As a younger franchise it has fewer formal industry rankings than legacy spa chains. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community visibility.
Industry / Market
Squeeze operates in the US massage therapy market, estimated at roughly $18-20 billion and supported by steady consumer spending on wellness, self-care and recovery. Demand is broad: tens of millions of Americans receive massages each year, and the US Bureau of Labor Statistics projects employment of massage therapists growing far faster than the average occupation this decade. The category has proven resilient across economic cycles, and membership models add revenue visibility. For resale buyers, local demand, competition and the depth of the local therapist labor pool matter as much as national trends.
Ideal Owner
Squeeze suits hands-on local operators comfortable running a service-and-hospitality business rather than delivering massage themselves; no massage or spa background is required. The model is staffing- and culture-led, so the owner's main work is recruiting, retaining and leading licensed therapists and front-desk staff, holding service standards and managing a membership base. It rewards people who are organized, customer-focused and comfortable operating a tech-enabled studio, and who can build the team culture the brand depends on. Multi-unit operators are actively encouraged.