Under contract: automotive coating, upfitting, accessory business!
Line-X franchise for sale in Duval County, Florida
List Price: $1,750,000 USD
Key Facts
Annual Gross Revenue
$1,790,205 USD
Cash Flow (SDE)
$400,000 – $500,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$150,000 – $200,000
Year Established
2006
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$12,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Full-timeOwner
Involvement
About this Business
Get into the driver’s seat of this fast-growing business in the booming automotive aftermarket sector! The seller has owned the Line-X franchise since 2014 and has operated it since 2006. The 2 locations have carved out a niche in the truck and SUV accessory space, growing to a nearly $2.0 Million business with a stellar reputation.
Key Highlights:
Robust Growth in a Flourishing Sector: Revel in the franchise’s remarkable growth of 13% and 30% over the last two years, generating $1.79M in revenue and over $490,000 cash flow last year.
Diverse Service Offerings: From custom spray-in bedliners to comprehensive commercial vehicle upfits, leverage hundreds of unique, high-demand products and services that cater to a wide customer base.
Strategic Marketing Support: Benefit from corporate’s online marketing and SEO strategies that generate 10-30 targeted leads per week. The local sales team is highly adept, converting more than half of them to paying customers.
Stellar Reputation: With a solid 4.8-star online rating, these stores boast unparalleled customer satisfaction and loyalty, reflecting the high-quality service and product offerings that have delighted both private and commercial clients for years.
This opportunity places you at the heart of a dynamic, growth-oriented industry with little competition. With a capable team of 6 FT staff, a track record of success, and corporate support, you can lead this team on the open road to significant growth. Inquire now!
Growth opportunities
The expansion of the automotive aftermarket represents a significant opportunity. The path to growth for these franchises is clearly marked by several actionable strategies: 1) Commercial Upfit Focus: Corporate is emphasizing high-margin commercial upfit jobs as a lucrative avenue for expansion. This can diversify the revenue streams by targeting large entities, service businesses, and public organizations. 2) Enhanced Digital Marketing: Corporate has recently initiated online advertising and SEO, which is driving traffic that the sales team closes. However, there’s a substantial opportunity to extend these efforts into more channels. This business is primed for targeted social media & video campaigns that can significantly broaden the customer base. 3) Strengthen Community Engagement: The franchise has a strong foundation of existing relationships with approximately 20 dealerships and a variety of local businesses. By enhancing community engagement through targeted marketing initiatives and partnerships with local organizations, the franchise can improve brand visibility and foster deeper customer loyalty. Pair this with the commercial opportunities mentioned above and share on social media to ignite massive growth!
Owner's Day-to-Day Involvement
Works full time (40-50 hrs/wk) mostly handling the books including invoicing, payroll, taxes and vendors. On occasion, does some of the commercial upfitting.
Asset Description
Includes $180,000 of assets required for running the business: * 3 branded company vehicles: 2011 Ford F150, 2006 Toyota Tundra, and 2015 Ford F250. * Graco EXP2 and HXP2 spray machines, (4) Probler P2 spray guns and (1) Fusion spray gun +workshop * organization: various toolboxes, storage cabinets, and shelving units +handheld tools including cordless drills, impact wrenches, reciprocating saws, and more. *office furnishings: counters, desks, chairs, lounge area fixtures, display units, and filing cabinets *tech: several laptops, printers, and a desktop computer.
Inventory Description
The franchise's inventory is also included and contains plastic drop in liners, spray-on liner materials, and various accessories valued at $20,000.
Why I Love My Franchise
I have been able to operate my business in a manner in which I am happy and able to support my family. My employees all work very hard and do an excellent job so I do everything I can to make this a family friendly environment. Running a small business is a lot of work but is extremely rewarding and satisfying.
About Line-X
LINE-X is an automotive aftermarket franchise built around spray-on protective coatings, best known for its custom spray-in truck bedliners and a proprietary application process refined over three decades. Founded in 1993 and franchising since 1999, the brand has grown into one of North America’s leading vehicle-protection and upfitting networks, operating from showroom-and-shop locations across protected territories.
Beyond bedliners, franchisees sell a catalogue of more than 350 products and services, including undercoatings, exterior coatings, and full truck, van and SUV upfitting and accessory installation. The customer base spans individual truck and SUV owners who personalize their vehicles and commercial clients needing fleet upfits and recurring vehicle work, giving units multiple revenue streams alongside national and fleet accounts directed to local locations.
LINE-X LLC operates under parent group IXS Coatings. Its scale gives franchisees volume-based purchasing, a proprietary product line and an established brand in a category where most local competitors are independent operators.
Franchisee Support
Initial training runs 80 hours of classroom instruction plus 68 hours of on-the-job training, delivered through LINE-X University. Franchisees run a proprietary shop-management system covering scheduling, inventory and sales, with ongoing support via purchasing co-ops, a toll-free support line, newsletters, online resources and conventions. Marketing support spans national media campaigns, ad templates, social media, SEO and website development. Resale buyers should confirm what LINE-X University onboarding and shop-management system access transfers to incoming ownership.
Brand Accolades & Awards
LINE-X has appeared on Entrepreneur's Franchise 500 eighteen times and was ranked No. 1 in the Miscellaneous Automotive Products and Services category in 2024, its ninth category win since 2005. The brand's long-running recognition reflects its scale and staying power in vehicle protection. For resale buyers, brand-level standing should be weighed alongside the specific unit's local reviews, repeat customers and reputation within its territory.
Industry / Market
LINE-X operates in the US specialty-equipment automotive aftermarket, which industry body SEMA projects will reach $50.5 billion by 2030 on strong annual growth. Demand is anchored by light trucks, which make up around 78% of US vehicle sales today and are expected to reach 82% by 2028, putting close to 10 million new pickups and light trucks on the road each year that owners customize and protect. For resale buyers, local truck ownership, fleet activity and competition shape a territory's demand.
Ideal Owner
LINE-X suits a hands-on local operator who can manage a small team of technicians and drive both retail and commercial sales. No automotive experience is required, as training is provided, but candidates should be customer-focused, detail-oriented and comfortable overseeing shop production and quality. Owners balance walk-in retail buyers with B2B fleet and national-account relationships, so sales ability and consistent operational execution matter more than technical coating skills. A prior automotive, construction or industrial background is an advantage.