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The Exercise Coach, Colorado Springs, Colorado: $405,000 USD
Sold
Fitness and Training

Part-Time Owned Smart Fitness Studio with $150K Cash Flow

The Exercise Coach franchise for sale in Colorado Springs, Colorado

List Price: $405,000 USD

Key Facts

Annual Gross Revenue

$454,882 USD

Cash Flow (SDE)

$150,000 – $200,000

Seasonal Business

No

Value of Inventory

Less than $25,000

Value of Assets

$50,000 – $100,000

Year Established

2015

Business Operates From

A retail location

Location Is

Leased

Approx. Monthly Rent

$4,500

Total Employees

Less than 10

+3 Months

Transition
Support

Somewhat

Price/Terms
Flexibility

Some

Seller financing Available

Part-time

Owner
Involvement

About this Business

Ten years in, this studio produces strong cash flow without demanding full-time ownership. It is established, respected, and still leaves room for the next owner to push it further.

This is a technology-driven personal training studio built on recurring memberships and real client results. In 2025, the business generated $454,882 in revenue and $152,492 in cash flow, continuing a clear upward trend. Clients stay, refer, and value the structured, data-driven approach that sets it apart from traditional gyms.

A trained team of 2 full-time and 2 part-time staff handle day-to-day sessions, creating a steady, reliable operation. Ownership focuses on oversight and performance, not constant hustle. The model is efficient, predictable, and already working.

Growth is there for someone who wants it. Membership can be increased by re-engaging past clients, while newly added services like assisted stretching and balance training create a clear path to higher revenue per client. There is also an opportunity to expand into additional territory within Colorado Springs.

This is best suited for someone who wants a proven income stream and takes pride in delivering a service that creates real client impact. It is not a passive investment.

The business has built an exceptional reputation, visible in its 4.9 Google rating and 5.0 Facebook rating. The studio is fully equipped with $85,000 in specialized equipment, and some seller financing is available to support a smooth transition.

Inquire through this platform only, no visits. Expect pre-qualification/NDA by email from Franchise Flippers.

Growth opportunities

Fitness is a $33 Billion Industry, yet many people feel left out. Look around boutique studios & big box health clubs, and you will find very few people among their membership aged 50+. These consumers control much of the disposable income in the U.S. & are a large and fast growing demographic. With 1 in 6 Americans projected to be over 60 by 2030, this studio caters to an increasing demographic that values health and longevity, offering scientifically-backed, efficient 20-minute workouts twice a week. The North Colorado Springs location is well positioned in an affluent, active market with strong demand for health and longevity services. Growth can come from re-engaging past clients, increasing membership, and building local partnerships. There is also a clear opportunity to increase revenue per client through one-on-one balance and stretch services. Additional territory expansion within Colorado Springs is also available.

Owner's Day-to-Day Involvement

Between both owners we average a total of 10-15 hours per week. Responsibilities include: Staff hiring or management, Scheduling or dispatching, Handling leads or inquiries, Managing inventory or supplies, Bookkeeping or financials, Marketing or social media.

Franchise Accolades & Awards

This location has been recognized for its performance within the system, earning Franchisee of the Year (2017), the Founder’s Achievement Award (2019), and the Inspiration Award (2021 and 2022). These awards reflect consistent operations, strong client results, and a clear commitment to the brand. The franchise corporation has won numerous industry awards over the years and been featured in prominent national news outlets across the country.

Additional Info

Franchisees are fully supported by the corporate team. No fitness experience required. Corporate provides training, comprehensive video library, and a remote certification process for each new hire. Support also includes yearly national conferences, regular webinars, dedicated support staff, full sales training, lead management best practices, and on-demand sales support.

Asset Description

The sale includes all assets required to operate the business, valued at approximately $85,000. The studio is fully built out with proprietary Exerbotics equipment, cardio machines, and supporting technology and furnishings, all maintained within a clean, professional, and high-energy training environment designed to support a premium client experience.

Inventory Description

Approximately $1,000 in nutrition products, office supplies, and cleaning inventory also included.

Reason for Selling

Retirement & Relocation

Why I Love My Franchise

We love helping our clients transform how they age.

About The Exercise Coach

The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.

Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.

The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.

Franchisee Support

Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.

Brand Accolades & Awards

The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.

Industry / Market

The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.

Ideal Owner

The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.