The Exercise Coach, Colorado Springs, Colorado: $405,000 USD
Fitness and Training

Part-Time Owned Smart Fitness Studio with $150K Cash Flow

The Exercise Coach franchise for sale in Colorado Springs, Colorado

List Price: $405,000 USD

Key Facts

Annual Gross Revenue

$454,882 USD

Cash Flow

$150,000 – $200,000

Seasonal Business

No

Value of Inventory

Less than $25,000

Value of Assets

$50,000 – $100,000

Year Established

2015

Business Operates From

A retail location

Location Is

Leased

Approx. Monthly Rent

$4,500

Total Employees

Less than 10

+3 Months

Transition
Support

Somewhat

Price/Terms
Flexibility

Some

Seller financing Available

Part-time

Owner
Involvement

About this Business

Ten years in, this studio produces strong cash flow without demanding full-time ownership. It is established, respected, and still leaves room for the next owner to push it further.

This is a technology-driven personal training studio built on recurring memberships and real client results. In 2025, the business generated $454,882 in revenue and $152,492 in cash flow, continuing a clear upward trend. Clients stay, refer, and value the structured, data-driven approach that sets it apart from traditional gyms.

A trained team of 2 full-time and 2 part-time staff handle day-to-day sessions, creating a steady, reliable operation. Ownership focuses on oversight and performance, not constant hustle. The model is efficient, predictable, and already working.

Growth is there for someone who wants it. Membership can be increased by re-engaging past clients, while newly added services like assisted stretching and balance training create a clear path to higher revenue per client. There is also an opportunity to expand into additional territory within Colorado Springs.

This is best suited for someone who wants a proven income stream and takes pride in delivering a service that creates real client impact. It is not a passive investment.

The business has built an exceptional reputation, visible in its 4.9 Google rating and 5.0 Facebook rating. The studio is fully equipped with $85,000 in specialized equipment, and some seller financing is available to support a smooth transition.

Inquire through this platform only, no visits. Expect pre-qualification/NDA by email from Franchise Flippers.

Growth opportunities

Fitness is a $33 Billion Industry, yet many people feel left out. Look around boutique studios & big box health clubs, and you will find very few people among their membership aged 50+. These consumers control much of the disposable income in the U.S. & are a large and fast growing demographic. With 1 in 6 Americans projected to be over 60 by 2030, this studio caters to an increasing demographic that values health and longevity, offering scientifically-backed, efficient 20-minute workouts twice a week. The North Colorado Springs location is well positioned in an affluent, active market with strong demand for health and longevity services. Growth can come from re-engaging past clients, increasing membership, and building local partnerships. There is also a clear opportunity to increase revenue per client through one-on-one balance and stretch services. Additional territory expansion within Colorado Springs is also available.

Owner's Day-to-Day Involvement

Between both owners we average a total of 10-15 hours per week. Responsibilities include: Staff hiring or management, Scheduling or dispatching, Handling leads or inquiries, Managing inventory or supplies, Bookkeeping or financials, Marketing or social media.

Franchise Accolades & Awards

This location has been recognized for its performance within the system, earning Franchisee of the Year (2017), the Founder’s Achievement Award (2019), and the Inspiration Award (2021 and 2022). These awards reflect consistent operations, strong client results, and a clear commitment to the brand. The franchise corporation has won numerous industry awards over the years and been featured in prominent national news outlets across the country.

Additional Info

Franchisees are fully supported by the corporate team. No fitness experience required. Corporate provides training, comprehensive video library, and a remote certification process for each new hire. Support also includes yearly national conferences, regular webinars, dedicated support staff, full sales training, lead management best practices, and on-demand sales support.

Asset Description

The sale includes all assets required to operate the business, valued at approximately $85,000. The studio is fully built out with proprietary Exerbotics equipment, cardio machines, and supporting technology and furnishings, all maintained within a clean, professional, and high-energy training environment designed to support a premium client experience.

Inventory Description

Approximately $1,000 in nutrition products, office supplies, and cleaning inventory also included.

Reason for Selling

Retirement & Relocation

Why I Love My Franchise

We love helping our clients transform how they age.

About The Exercise Coach

The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.

Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.

Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.

Franchisee Support

The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.

Brand Accolades & Awards

The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.

Industry / Market

The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.

Ideal Owner

The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.