Gotcha Covered of Northern Gwinnett
Gotcha Covered franchise for sale in Dacula, Georgia
List Price: $15,000 USD
Key Facts
Annual Gross Revenue
$200,000 USD
Cash Flow (SDE)
Less than $25,000
Business Operates From
My home
About Gotcha Covered
Gotcha Covered is a custom window treatment franchise that sells and coordinates the installation of blinds, shades, shutters, draperies and related coverings for residential, commercial and builder customers. Owners run a consultative, design-led sales process, usually meeting clients in their homes or premises to specify products and place orders, while professional installers handle the fitting.
The business uses a home-based model with no showroom, no held inventory and no required staff. Products ship vendor-direct from manufacturers, and franchisees operate within protected territories under a flat-rate royalty structure. Founded in 2001 and franchising since 2009, the brand has grown into a national network across the United States and Canada.
Gotcha Covered is part of Five Star Franchising, a multi-brand home-services platform whose shared infrastructure backs the network’s marketing, technology and coaching. The brand positions itself on flexibility and a design-forward product range, drawing on national supplier relationships alongside local vendors and workrooms to tailor solutions for each customer.
Franchisee Support
As part of Five Star Franchising, Gotcha Covered owners receive in-depth training in consultative sales, installation oversight and client consultations, with no prior industry experience required. Ongoing support includes business management software for quoting, CRM, scheduling and vendor ordering, lead-generation and referral programs, answering and scheduling services, client financing tools, a nationwide peer-owner network and ongoing business coaching. Resale buyers should confirm with Gotcha Covered what onboarding and software access transfer to incoming owners and any staff when ownership changes.
Brand Accolades & Awards
Gotcha Covered has ranked in Entrepreneur's Franchise 500 every year since 2020, with recognition for affordability and growth. It has also earned multiple Franchise Business Review honors based on franchisee satisfaction, including Top 100 Franchise for Women, Most Innovative Franchises, Top Franchises for Company Culture and Top Low-Cost Franchises, and has appeared on FBR's Top Franchise list across multiple consecutive years. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community reputation.
Industry / Market
Gotcha Covered operates in the North American window coverings market, valued at roughly $12 billion in 2024 and projected to grow at around 8% a year into the early 2030s. Demand is supported by aging housing stock, ongoing residential and commercial construction, and steady interest in home improvement and energy-efficient, light-controlling treatments. The category is largely replacement- and project-driven and has proved relatively resilient across economic cycles. For resale buyers, local housing turnover, building activity and the strength of referral and designer relationships shape demand within a given territory.
Ideal Owner
Gotcha Covered suits a service-minded, design-aware operator who enjoys guiding customers through product and style decisions and is comfortable selling in a consultative, in-home setting. No window treatment experience is needed, but strong communication, attention to detail and follow-through matter, since the owner manages the sales process, coordinates suppliers and oversees installers rather than fitting products personally. The model fits home-based solo operators, couples or families running a business together, and those who prefer relationship-driven local sales over managing a large staff.


