The Exercise Coach
The Exercise Coach franchise for sale in Germantown, Tennessee
List Price: $100,000 USD
Key Facts
Annual Gross Revenue
$299,519 USD
Cash Flow
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2018
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SignificantSeller financing Available
Part-timeOwner
Involvement
About this Business
Unique fitness concept focused on 45+ demographic! Simple business with recurring revenue and high margins!
The Exercise Coach, Germantown location was founded in 2019 and has been open for four years. The business grew revenue its first year to $297,000 annually, and the two months of the 2nd year were its best ever before COVID locked down the country. Following 2020, revenue has grown each year, including 29% growth in 2022 to $265,000 for the calendar year. It enjoys a 95% client retention rate with over 100 members, and a perfect 5 star rating on social media.
There is high demand for the service in this area, with many busy professionals, people enjoying active lifestyles and newcomers moving to the area. The location includes over $60,000 of equipment & assets. There is an option to purchase additional territory for development of another studio in the East Memphis area for additional cost.
Choose to be an owner-operator or manage-the-manager. Be part of this award-winning, easy to operate, highly profitable fitness phenomenon – Inquire today!
Growth opportunities
There is an option to purchase an additional territory for development of another studio in the East Memphis area for additional cost.
Owner's Day-to-Day Involvement
I employ a full-time studio manager, who oversees the day-to-day operations of the studio, and a team of coaches to conduct the training. I am in the studio 3 to 4 hours a week to meet with my manager and the team and go over numbers, solve problems, and execute top-level functions.
Asset Description
Office furniture for 2 offices and a consultation area. Exercise equipment: 1 SciFit exercise bike, multi-trainer, 360 cardio machine, hip abduction machine, and 4 proprietary Exerbotics workout machines, valued at about $70,000.
Inventory Description
Small supply of promotional items, general maintenance items (cleaning supplies, etc) and brand required forms/promotional material valued at about $2000
Reason for Selling
I had a blast opening this Exercise Coach studio from scratch, getting it up and running, and operating it for the last few years. I now have a young family and would like to shift my focus to them.
Why I Love My Franchise
I love that every day we get to help people improve their lives. Many of the clients that we spend time with each day do not feel comfortable within the traditional fitness options that are out there today, and it excites me that many of them have found a home with us at Exercise Coach.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.