The Exercise Coach
The Exercise Coach franchise for sale in Germantown, Tennessee
List Price: $100,000 USD
Key Facts
Annual Gross Revenue
$299,519 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2018
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SignificantSeller financing Available
Part-timeOwner
Involvement
About this Business
Unique fitness concept focused on 45+ demographic! Simple business with recurring revenue and high margins!
The Exercise Coach, Germantown location was founded in 2019 and has been open for four years. The business grew revenue its first year to $297,000 annually, and the two months of the 2nd year were its best ever before COVID locked down the country. Following 2020, revenue has grown each year, including 29% growth in 2022 to $265,000 for the calendar year. It enjoys a 95% client retention rate with over 100 members, and a perfect 5 star rating on social media.
There is high demand for the service in this area, with many busy professionals, people enjoying active lifestyles and newcomers moving to the area. The location includes over $60,000 of equipment & assets. There is an option to purchase additional territory for development of another studio in the East Memphis area for additional cost.
Choose to be an owner-operator or manage-the-manager. Be part of this award-winning, easy to operate, highly profitable fitness phenomenon – Inquire today!
Growth opportunities
There is an option to purchase an additional territory for development of another studio in the East Memphis area for additional cost.
Owner's Day-to-Day Involvement
I employ a full-time studio manager, who oversees the day-to-day operations of the studio, and a team of coaches to conduct the training. I am in the studio 3 to 4 hours a week to meet with my manager and the team and go over numbers, solve problems, and execute top-level functions.
Asset Description
Office furniture for 2 offices and a consultation area. Exercise equipment: 1 SciFit exercise bike, multi-trainer, 360 cardio machine, hip abduction machine, and 4 proprietary Exerbotics workout machines, valued at about $70,000.
Inventory Description
Small supply of promotional items, general maintenance items (cleaning supplies, etc) and brand required forms/promotional material valued at about $2000
Reason for Selling
I had a blast opening this Exercise Coach studio from scratch, getting it up and running, and operating it for the last few years. I now have a young family and would like to shift my focus to them.
Why I Love My Franchise
I love that every day we get to help people improve their lives. Many of the clients that we spend time with each day do not feel comfortable within the traditional fitness options that are out there today, and it excites me that many of them have found a home with us at Exercise Coach.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.