Premium Wellness Portfolio: 3 Turnkey, Semi-Absentee Studios
Perspire Sauna Studio franchise for sale in West Des Moines, IA
List Price: $705,000 USD
Key Facts
Annual Gross Revenue
$1,082,800 USD
Cash Flow
$200,000 – $300,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$150,000 – $200,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$14,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
This is a rare opportunity to acquire THREE highly efficient, cash-flowing wellness sauna studios in the Des Moines, Iowa region with strong recurring revenue and low day-to-day owner involvement. Built on loyal memberships and premium positioning, these studios are well-positioned for continued expansion in a rapidly growing health and wellness category.
Located across West Des Moines, Waukee, and Ankeny, these three Perspire Sauna Studio locations deliver a best-in-class infrared sauna experience while benefiting from shared operations and regional scale. Each studio operates with a lean team of 6–8 part-time employees and no specialized licensing requirements. A regional manager can support daily operations, allowing ownership to remain largely hands-off at approximately 10–20 hours per week or less.
The studios consistently earn 5-star Google reviews and are known locally for exceptional customer experience, retention, and community trust.
Ideal for a wellness-focused operator, multi-unit franchise owner, or investor seeking scalable growth, this portfolio offers proven performance, operational efficiency, and significant upside.
Serious inquiries only. NDA required. Pricing is for total acquisition of all three locations.
Growth opportunities
In a position to continue to maximize membership base and overall utilization. All studios are primed for upside with very little investment. Most importantly, each location has unused capacity. Filling those open appointment slots represents pure profit potential. For a new owner, this means a clear and low-cost path to significantly higher returns.
Owner's Day-to-Day Involvement
An owner can expect to invest 10-20 hours a week into the business depending on their goals, and can increase or decrease their involvement based on allocating responsibilities to regional manager.
Additional Info
Listing price is for all three locations as a portfolio as locations operate most efficiently off of each other with a single entity owner. Seller will consider offers for single locations depending on buyer qualifications.
Asset Description
The sale price includes all essential assets, including computers, 29 commercial grade infrared saunas + red light therapy, 6 Halotherapy units and related furniture, fixtures and equipment for business.
Inventory Description
The franchise's inventory is also included, consisting of towels, cleaning supplies, beverages, and retail merchandise, valued at $3,000.
Reason for Selling
After successfully building and stabilizing the studios, ownership is seeking a growth-oriented buyer who can take the business to its next phase — expanding studio utilization, deepening market presence, and unlocking the significant long-term opportunity ahead in the Des Moines market. This transition creates an ideal opportunity for an operator eager to scale a strong foundation with years of runway remaining.
Why I Love My Franchise
We’ve built these studios with care and intention and take pride in supporting the Des Moines community through the powerful wellness benefits of infrared sauna. Watching members feel better, recover faster, and prioritize their health has made this business incredibly rewarding to grow.
About Perspire Sauna Studio
Perspire Sauna Studio is the nation’s fastest-growing infrared sauna studio franchise, offering a modern wellness experience through infrared saunas and red-light therapy. Founded in 2010 by Lee Braun, it began franchising in 2018. The brand provides guests with a spa-like environment, enhancing relaxation, detoxification, and overall well-being. Perspire has over 50 locations in the U.S. and offers a comprehensive support system for franchisees, focusing on low overhead and recurring revenue through membership programs.
Franchisee Support
Perspire Sauna Studio provides a substantial training program consisting of 26.5 hours of on-the-job training combined with 57.5 hours of classroom training. Franchisees receive comprehensive ongoing support including purchasing co-ops, newsletters, meetings and conventions, grand opening assistance, online support, security and safety procedures, lease negotiation help, field operations guidance, site selection assistance, proprietary software, and access to a franchisee intranet platform. Marketing support is equally robust, offering co-op advertising, ad templates, national media exposure, regional advertising assistance, social media guidance, SEO support, website development, email marketing tools, and a loyalty program/app.
Brand Accolades & Awards
Perspire Sauna Studio has emerged as a leader in the wellness franchise sector, achieving remarkable growth milestones rather than formal accolades. By 2024, the company hosted 1.1 million sauna sessions and welcomed 25,000 new members across more than 70 locations nationwide. That same year, Perspire awarded 75 new territories to franchisees and opened 22 new studios spanning 27 states. Recognized as “the first and fastest-growing infrared sauna franchise in the United States” since 2021, the company is on track to open 40 additional locations in 2025, with long-term plans to expand to 500 locations. Perspire has also set industry standards by forging strategic partnerships with premium wellness technology providers, further solidifying its leadership in the sauna and wellness space.
Industry / Market
The wellness industry is experiencing robust growth, particularly in the sauna and spa sectors as consumers prioritize health and relaxation. Perspire Sauna Studio leverages this demand by offering infrared sauna services that cater to wellness-focused lifestyles.
Ideal Owner
The ideal Perspire Sauna Studio franchisee is health-conscious and passionate about wellness trends like infrared saunas. They should have strong management skills, be customer-service focused, and possess an entrepreneurial spirit to grow their wellness business effectively.