“Smart” Gym Opportunity: Profit from 20-Minute Workouts!
The Exercise Coach franchise for sale in Ada County, Idaho
List Price: $75,000 USD
Key Facts
Annual Gross Revenue
$202,000 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2018
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Own a unique fitness franchise in Eagle, Idaho’s booming Treasure Valley. Founded in 2018, The Exercise Coach stands out by offering quick, 20-minute workouts tailored for those who dislike traditional gyms, new or re-engaged with exercise, or are too busy to spend hours each week exercising. This hyper-efficient approach has driven annual revenues of $202,000 and draws individuals of all ages and fitness levels, looking for effective, safe workout options.
This studio benefits from strategic partnerships with insurers like United Health Care, Silver & Fit and Active & Fit, enabling many clients to access services at little or no cost. These alliances help keep client retention high and contribute to steady growth, especially following the challenges of COVID-19.
Currently managed from out-of-state, this franchise would really shine with a local owner to unlock its full potential. With more hands-on management, there’s a great chance to improve operational efficiency, deepen local connections, and enhance marketing efforts.
If you’re passionate about fitness and community well-being, this Exercise Coach franchise presents a valuable opportunity to grow a successful, impactful business right in the heart of one of the country’s fastest-growing areas. Reach out today to learn more about making this innovative franchise yours!
Growth opportunities
Currently managed from out-of-state, a local owner could help unlock its full potential. Growth strategy: 1)Expand Capacity: New owner can ramp up marketing & convert via a proven sales process 2)Engage Community: Go beyond social media with outreach to health/wellness pros, retired communities, business networks & local events to tap a broader client pool. 3)Healthcare Partnerships: Leverage growing nationwide insurance reimbursement programs 4)Operational Leadership: Elevate studio operations & efficiency with a more hands-on approach to ownership.
Owner's Day-to-Day Involvement
Works remotely 15 Hours/week doing: Follow up with leads who have expressed interest in coming in to check out the program plus employee and client experience and communications, bookkeeping, and administrative duties.
Additional Info
No fitness experience required.
Asset Description
4- Exerbotics Machines: (Proprietary Fitness Equipment); 2- Sci-Fit Recumbent Bikes; 1- Multi- Trainer Weight Stack Machine; 1- Hip Adduction/Abduction Machine; 1- Resistance 360 trainer; 3- Computers; 1- Printer; Office and Lobby chairs. Estimated value is $50,000.
Inventory Description
Miscellaneous supplies valued at $800.
Why I Love My Franchise
Helping people get healthy and enjoy a better quality of life in an innovative, safe, efficient and effective way.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.