“Smart” Gym Opportunity: Profit from 20-Minute Workouts!
The Exercise Coach franchise for sale in Ada County, Idaho
List Price: $75,000 USD
Key Facts
Annual Gross Revenue
$202,000 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2018
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
Own a unique fitness franchise in Eagle, Idaho’s booming Treasure Valley. Founded in 2018, The Exercise Coach stands out by offering quick, 20-minute workouts tailored for those who dislike traditional gyms, new or re-engaged with exercise, or are too busy to spend hours each week exercising. This hyper-efficient approach has driven annual revenues of $202,000 and draws individuals of all ages and fitness levels, looking for effective, safe workout options.
This studio benefits from strategic partnerships with insurers like United Health Care, Silver & Fit and Active & Fit, enabling many clients to access services at little or no cost. These alliances help keep client retention high and contribute to steady growth, especially following the challenges of COVID-19.
Currently managed from out-of-state, this franchise would really shine with a local owner to unlock its full potential. With more hands-on management, there’s a great chance to improve operational efficiency, deepen local connections, and enhance marketing efforts.
If you’re passionate about fitness and community well-being, this Exercise Coach franchise presents a valuable opportunity to grow a successful, impactful business right in the heart of one of the country’s fastest-growing areas. Reach out today to learn more about making this innovative franchise yours!
Growth opportunities
Currently managed from out-of-state, a local owner could help unlock its full potential. Growth strategy: 1)Expand Capacity: New owner can ramp up marketing & convert via a proven sales process 2)Engage Community: Go beyond social media with outreach to health/wellness pros, retired communities, business networks & local events to tap a broader client pool. 3)Healthcare Partnerships: Leverage growing nationwide insurance reimbursement programs 4)Operational Leadership: Elevate studio operations & efficiency with a more hands-on approach to ownership.
Owner's Day-to-Day Involvement
Works remotely 15 Hours/week doing: Follow up with leads who have expressed interest in coming in to check out the program plus employee and client experience and communications, bookkeeping, and administrative duties.
Additional Info
No fitness experience required.
Asset Description
4- Exerbotics Machines: (Proprietary Fitness Equipment); 2- Sci-Fit Recumbent Bikes; 1- Multi- Trainer Weight Stack Machine; 1- Hip Adduction/Abduction Machine; 1- Resistance 360 trainer; 3- Computers; 1- Printer; Office and Lobby chairs. Estimated value is $50,000.
Inventory Description
Miscellaneous supplies valued at $800.
Why I Love My Franchise
Helping people get healthy and enjoy a better quality of life in an innovative, safe, efficient and effective way.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.