PJ’s Coffee of New Orleans (Farmers Branch, TX)
PJ’s Coffee franchise for sale in Dallas, Texas
List Price: $500,000 USD
Key Facts
Annual Gross Revenue
$667,297 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$7,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Full-timeOwner
Involvement
About this Business
Established PJ’s Coffee opportunity in Dallas, Texas. Opened in February 2021, this location generated $683,000 in 2025 net sales, providing a strong sales history for an incoming owner. With approximately 2 years remaining on the lease, options to renew, and an asking price of $500,000, this is an attractive opportunity to acquire an established café in the Dallas market and build upon its existing performance.
Growth opportunities
With a strong existing sales, this location offers an opportunity for a new owner to build upon the business’s established performance. Potential growth opportunities include increasing local marketing and community engagement, strengthening customer retention, expanding catering and business partnerships, and maximizing day part sales. Continued focus on operational efficiency, staffing, and customer experience could also create opportunities to improve profitability and drive further sales growth.
Owner's Day-to-Day Involvement
The owner is responsible for overseeing the overall performance and operation of the café, including team leadership, staffing, financial management, inventory, local marketing, customer experience, and compliance with PJ’s Coffee brand standards. This opportunity is well suited for an owner who wants to remain engaged in the business while leveraging an established team and operating structure.
Franchise Accolades & Awards
Entrepreneur Franchise 500® – 2026 Entrepreneur Top Brand for Multi-Unit Owners – 2026 Franchise Innovation Award – 2025 Entrepreneur Top Food Franchises – 2025 Franchise Business Review Top Franchise Recognition Franchise Times Top 400
Reason for Selling
Owner has some life changes happening.
Why I Love My Franchise
Franchisees love PJ’s Coffee for its strong brand recognition, loyal customer base, and proven support system. From comprehensive training and ongoing operational guidance to marketing, product innovation, and a dedicated franchise team, owners have the resources to grow with confidence. PJ’s also provides the opportunity to build a business that is deeply connected to the local community.
About PJ’s Coffee
PJ’s Coffee of New Orleans is a Southern-rooted coffee shop franchise founded in 1978 by Phyllis Jordan, an early champion of better beans and small-batch roasting. The brand is built around New Orleans heritage, hand-crafted espresso drinks, cold brew and signature beignets served in warm, neighbourhood-style cafés. Since 2008 it has been owned by the Ballard family, who formed Ballard Brands in 2012 as the parent company and grew the concept well beyond Louisiana.
The model is a territory-based, bricks-and-mortar coffee shop offered in several formats, including traditional cafés, drive-thru units and smaller non-traditional sites. PJ’s roasts its own Arabica beans at a New Orleans facility and supplies franchisees through a vertically integrated distribution system, keeping product fresh and consistent across the network.
PJ’s operates roughly 190 locations with several hundred more in development, giving it an established Gulf South base and a growing national footprint. It positions itself on quality coffee and genuine hospitality rather than scale alone, competing in a crowded café market through its regional identity.
Franchisee Support
PJ's runs a multi-level program combining online modules, classroom instruction and on-site hands-on training, with roughly 50-120 hours on the job and 50-80 hours in the classroom; staff onboarding runs through the World Manager platform. Owners receive year-round operational consulting, ongoing P&L analysis, marketing campaigns, proprietary software, a franchisee intranet and field support, plus fresh roasted coffee from the New Orleans facility. Buyers of an existing PJ's should confirm what transfer training and World Manager access the franchisor gives incoming owners and inherited staff.
Brand Accolades & Awards
PJ's Coffee earns consistent national recognition, ranking annually in the Entrepreneur Franchise 500 (most recently in 2026) and appearing on Entrepreneur's Top Brand for Multi-Unit Owners (2024) and Top Franchises for Veterans (2025) lists. It won a Franchise Innovation Award in 2025, made Franchise Business Review's Top Franchise for Culture in 2024 and FranServe's Fran-Tastic Brands in 2024, and has earlier ranked among the top coffee franchises. PJ's is an IFA and VetFran member. Resale buyers should weigh brand-level recognition alongside the specific unit's local reviews and reputation.
Industry / Market
Coffee is one of the most resilient consumer categories in the US, where roughly two-thirds of adults drink it daily and it remains the nation's most popular beverage. The US coffee shop market is worth well over $45 billion and continues to grow, supported by demand for specialty and premium coffee, on-the-go and drive-thru convenience, and strong adoption among younger millennial and Gen Z consumers. Daily-habit purchasing gives the category recurring traffic that holds up across cycles, though resale buyers should weigh local competition in the specific territory.
Ideal Owner
PJ's suits hands-on, community-minded operators who enjoy hospitality and building a local gathering place rather than passive investors. The business is operations- and people-led: owners manage baristas, hold service and quality standards, control labour and food costs, and drive local marketing and repeat traffic. No coffee or food-service background is required given the structured training, but comfort recruiting and leading hourly teams to tight standards matters. Multi-unit and semi-absentee growth is possible for owners who can build reliable store-level management.