The Dog Wizard
The Dog Wizard franchise for sale in Fern Park, Florida
List Price: $75,000 USD
Key Facts
Annual Gross Revenue
$250,000 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
Less than $25,000
Year Established
2016
Business Operates From
My home
Location Is
Owned
Approx. Monthly Rent
N/A
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Part-timeOwner
Involvement
About this Business
We are a well established mobile dog training business covering the entire metro Orlando area. We have a great reputation in the community with almost 100 five star reviews and a proven track record of success and profitability.
The franchise is growing with over 40 locations with amazing support from the franchise organization. There is a definite potential for growth to facility based training if so desired .
Owner's Day-to-Day Involvement
Owner is currently hands on in operation but the model supports hands off operation if desired.
Reason for Selling
Changing professions
Why I Love My Franchise
Helping clients and dogs live better lives!
About The Dog Wizard
The Dog Wizard is a dog training franchise founded in 2005 and franchising since 2013, now operating across more than 35 states. The brand covers canine obedience and behavior across a full service menu: private lessons, puppy programs, board-and-train stays, day training, group classes, AKC certification programs, and a Lifetime Support Program.
The franchise model starts home-based and mobile, with franchisees conducting sessions at clients’ homes or local venues using a branded vehicle. The low-overhead structure allows owners to scale into a dedicated training facility over time, adding board-and-train capacity and group classes as demand grows. The model also supports semi-absentee ownership for those who hire Dog Wizard certified trainers to run sessions.
The brand’s training approach covers obedience fundamentals, aggression rehabilitation, separation anxiety management, and AKC certification, with owner education built into each program. The training philosophy holds that lasting results require both dog and owner to develop skills together. The network, operating under ITK9 Franchise, LLC, has grown to more than 90 locations and 145 awarded territories across the US and Canada.
Franchisee Support
Franchisees train through the Master Academy, a 10,000 square-foot flagship facility in Cincinnati, Ohio, covering dog training methods, business operations, and client communication. Ongoing education continues through blended online and in-person programs and annual training summits. Operational support includes a corporate office handling inbound client calls and scheduling, enterprise-level CRM software, and a national marketing team providing SEO and social media management. Resale buyers should ask The Dog Wizard what initial training and CRM system access is provided to incoming ownership.
Brand Accolades & Awards
The Dog Wizard was named a Franchise 500 Top New Franchise by Entrepreneur Magazine in 2017. The brand's Charlotte location won Best Dog Trainer in Charlotte Magazine's Best of the Best Awards for consecutive years. Jason Watson, Senior VP of Sales, was recognized as an Edison Nation Pet Innovation Fund Winner. Recent media coverage of the brand's training research has appeared across AP, Business Insider, Fox, and WGN. For resale buyers, local Google reviews, community referral strength, and territory visibility are meaningful signals alongside brand-level recognition.
Industry / Market
The US pet industry reached $158 billion in 2025, according to the American Pet Products Association, with an estimated $13 billion spent on pet services including training. Dog ownership expanded to 53% of US households in 2025, adding roughly four million new dog-owning households year over year. Millennials, Gen Z, and Gen X owners increasingly allocate spending toward professional training and behavioral support. For resale buyers, territory population, local referral depth, and competitive density are the primary factors shaping a specific unit's revenue potential.
Ideal Owner
The Dog Wizard suits community-minded operators who are comfortable with direct client interaction and relationship-building. Prior dog training experience is not required, as the brand provides full certification training through the Master Academy, but genuine interest in dog behavior and owner education matters. Day-to-day work involves conducting training sessions, managing client relationships, and driving local referrals through community networks. A background in business, sales, or animal care is valued; the model also accommodates semi-absentee ownership for those who hire certified trainers.