StretchLab
StretchLab franchise for sale in St. Charles County, Missouri
List Price: $100,000 USD
Key Facts
Annual Gross Revenue
N/A (undeveloped)
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$0
Year Established
2021
Business Operates From
A retail location
Location Is
N/A
Approx. Monthly Rent
N/A
Total Employees
Upon Inquiry
NoneTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
The territory is in the Northwest suburbs of the greater St. Louis, Missouri metropolitan area. The zip codes included in the territory are:
63301- St. Charles
63303- St Charles and St. Peters
63304- St. Charles and St. Peters
63366- O’Fallon and St. Paul
63367- O’Fallon and Lake St. louis
63368- O’Fallon and Dardenne Prairie
63376- St. Peters
63385- Wentzville
You can choose 3 locations within the listed zip codes to open the studios.
Asset Description
No Locations or assets. This sale encompasses the right to specific territory for exclusive development. The purchaser will have the support of StretchLab corporate and Xponential Fitness (The parent company) in opening 3 StretchLab locations withing the given area. There are currently no existing locations in this territory. To purchase a 3 pack of locations directly from Xponential directly would cost 135k. This is a discount of 35k from the purchase price.
Inventory Description
N/A
Reason for Selling
We (My fiancé and I) originally purchased the rights to 3 studios in Kansas City and 3 in St Louis. We live part time in Phoenix, AZ and part time in the Kansas City area. We both also have high level corporate roles. After beginning the development and opening studios in the KC area we realized we do not have the bandwidth to take on St. Louis as well.
Why I Love My Franchise
We have currently developed and opened 2 studios in the Kansas City area and are now working on our 3rd and final location in KC. Xpo Fitness and the StretchLab team have been great partners and very supportive.
About StretchLab
StretchLab is a boutique fitness franchise delivering one-on-one and group assisted stretching services to members across all ages and activity levels. Founded in 2015 and franchising since 2018, the brand has grown to nearly 500 studios across North America, making it the largest assisted stretching franchise in the market. Sessions run 25 or 50 minutes and are delivered by certified Flexologists: trained stretching specialists focused on improving flexibility, mobility, and range of motion.
Studios run on a membership model, with recurring dues making up the large majority of revenue. The business is designed as an executive franchise, meaning owners typically hire a studio manager for day-to-day operations rather than delivering services themselves. Select studios also offer Normatec compression therapy alongside the core stretch programme.
StretchLab sits within the Xponential Fitness portfolio, a multi-brand platform operating several boutique fitness and wellness concepts. This parent structure gives franchisees access to shared vendor relationships, national brand infrastructure, and a support team with extensive fitness franchising experience.
Franchisee Support
StretchLab franchisees complete a week-long Franchise University programme covering business operations, sales activation, and service delivery standards, alongside 23 hours of classroom instruction. Ongoing support includes weekly and monthly update webinars, one-on-one operational coaching as studios mature, and access to co-operative advertising resources. The Xponential parent network provides vendor relationships and shared marketing infrastructure that carry over post-opening. Resale buyers should confirm with StretchLab what onboarding and Franchise University access the franchisor provides to incoming ownership.
Brand Accolades & Awards
StretchLab has earned multiple Entrepreneur recognitions: ranked in the Franchise 500 from 2023 through 2026 (most recently at No. 260 in 2026), named a Top New Franchise in 2023, and listed as a Fastest-Growing Franchise in 2023, 2024, and 2025. The brand also appears on Inc. Magazine's Inc. 5000 and Inc. 500 lists, and earned the No. 2 position on Franchise Times' Fast & Serious list in 2025. Media coverage has extended to Forbes, The Wall Street Journal, Fast Company, and Women's Health.
Industry / Market
Consumer demand for recovery-focused wellness has grown steadily across the US, driven by aging demographics, rising sports participation, and broader acceptance of flexibility and mobility work as everyday health priorities. The North American boutique fitness segment generates billions in annual revenue annually, with membership-based studios benefiting from consumer willingness to pay for personalized services. Assisted stretching occupies a growing niche within this category with limited direct franchise competition at present. For resale buyers, the unit's existing membership base and monthly retention data are more meaningful indicators of local demand than broad market statistics.
Ideal Owner
StretchLab suits operators comfortable in an executive role: recruiting and managing a small team of Flexologists and a studio manager rather than personally delivering services. Strong community engagement and interpersonal skills matter more than a fitness background, though genuine interest in health and wellness helps with local marketing and member relationships. The model is staffing-led and operations-focused, with the owner's attention directed toward hiring, staff retention, performance tracking, and local brand-building.