StretchLab
StretchLab franchise for sale in Swampscott, Massachusetts
List Price: $125,000 USD
Key Facts
Annual Gross Revenue
$470,000 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2022
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$5,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
StretchLab Swampscott is an established boutique fitness and wellness studio serving the North Shore with a loyal membership base and an experienced, dedicated team. The studio is fully operational and provides a new owner with the opportunity to step into an existing business rather than starting from the ground up.
The business has a strong foundation with established members, trained staff, and proven operating systems already in place. There is meaningful opportunity for growth through focused leadership, community engagement, local marketing, and continued membership development.
This is an excellent opportunity for an owner-operator or investor seeking an established wellness business with significant upside potential. The next owner can avoid the challenges of launching a new location and instead focus on building upon an existing operation with a solid reputation, a committed team, and a loyal client base.
The studio is well suited for someone who is passionate about health and wellness and is ready to provide the leadership needed to help the business reach its full potential.
Growth opportunities
The studio has meaningful opportunity for growth through increased local marketing, community partnerships, referral programs, and consistent membership sales. A hands-on owner with a strong focus on business development and team leadership can build upon the existing foundation by increasing membership, improving member retention, and expanding relationships within the local community. The studio is fully operational, allowing a new owner to focus on growth rather than the challenges of opening a new location.
Owner's Day-to-Day Involvement
The current owner has limited day-to-day involvement in the business due to other professional commitments. Studio operations are managed by the existing team, with the owner providing strategic oversight as needed. This creates an excellent opportunity for a more hands-on owner to become actively involved in sales, team development, and community outreach, with the potential to further grow the business and maximize its performance.
Additional Info
The business has an experienced team, established operating procedures, and a loyal membership base that provides continuity for a new owner. The studio is being offered as an asset sale and presents an opportunity to acquire an established business with a strong foundation and immediate operating capability. Ownership is committed to supporting a smooth transition to help position the buyer for long-term success.
Inventory Description
The studio maintains a modest retail inventory consisting of fitness apparel, recovery products, and wellness accessories. Inventory includes branded clothing, Hyperice recovery equipment, stretching tools, and other complementary items that provide an additional revenue opportunity while enhancing the overall member experience.
Why I Love My Franchise
I have enjoyed being part of a business that makes a meaningful difference in people's lives. Seeing members improve their mobility, reduce pain, and become more active has been incredibly rewarding. The studio has built strong relationships within the local community, and it has been gratifying to watch members and staff develop lasting connections in a positive, supportive environment.
About StretchLab
StretchLab is a boutique fitness franchise delivering one-on-one and group assisted stretching services to members across all ages and activity levels. Founded in 2015 and franchising since 2018, the brand has grown to nearly 500 studios across North America, making it the largest assisted stretching franchise in the market. Sessions run 25 or 50 minutes and are delivered by certified Flexologists: trained stretching specialists focused on improving flexibility, mobility, and range of motion.
Studios run on a membership model, with recurring dues making up the large majority of revenue. The business is designed as an executive franchise, meaning owners typically hire a studio manager for day-to-day operations rather than delivering services themselves. Select studios also offer Normatec compression therapy alongside the core stretch programme.
StretchLab sits within the Xponential Fitness portfolio, a multi-brand platform operating several boutique fitness and wellness concepts. This parent structure gives franchisees access to shared vendor relationships, national brand infrastructure, and a support team with extensive fitness franchising experience.
Franchisee Support
StretchLab franchisees complete a week-long Franchise University programme covering business operations, sales activation, and service delivery standards, alongside 23 hours of classroom instruction. Ongoing support includes weekly and monthly update webinars, one-on-one operational coaching as studios mature, and access to co-operative advertising resources. The Xponential parent network provides vendor relationships and shared marketing infrastructure that carry over post-opening. Resale buyers should confirm with StretchLab what onboarding and Franchise University access the franchisor provides to incoming ownership.
Brand Accolades & Awards
StretchLab has earned multiple Entrepreneur recognitions: ranked in the Franchise 500 from 2023 through 2026 (most recently at No. 260 in 2026), named a Top New Franchise in 2023, and listed as a Fastest-Growing Franchise in 2023, 2024, and 2025. The brand also appears on Inc. Magazine's Inc. 5000 and Inc. 500 lists, and earned the No. 2 position on Franchise Times' Fast & Serious list in 2025. Media coverage has extended to Forbes, The Wall Street Journal, Fast Company, and Women's Health.
Industry / Market
Consumer demand for recovery-focused wellness has grown steadily across the US, driven by aging demographics, rising sports participation, and broader acceptance of flexibility and mobility work as everyday health priorities. The North American boutique fitness segment generates billions in annual revenue annually, with membership-based studios benefiting from consumer willingness to pay for personalized services. Assisted stretching occupies a growing niche within this category with limited direct franchise competition at present. For resale buyers, the unit's existing membership base and monthly retention data are more meaningful indicators of local demand than broad market statistics.
Ideal Owner
StretchLab suits operators comfortable in an executive role: recruiting and managing a small team of Flexologists and a studio manager rather than personally delivering services. Strong community engagement and interpersonal skills matter more than a fitness background, though genuine interest in health and wellness helps with local marketing and member relationships. The model is staffing-led and operations-focused, with the owner's attention directed toward hiring, staff retention, performance tracking, and local brand-building.