Profitable Growing Fitness Phenomenon
Spenga franchise for sale in Marlborough, Massachusetts
List Price: $449,000 USD
Key Facts
Annual Gross Revenue
$443,000 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$150,000 – $200,000
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
SPENGA Marlborough opened strong in summer of 2019 & carried that momentum into early 2020. Since then, it’s been up and down, but it’s *profitable* and 2022 revenue is trending up as people return in person! Why? It’s about community and the electric feeling of accomplishing goals together. This studio brings it! They’re very involved locally participating in cancer fundraising events and hosting charity rides on the spin bikes. Just check out the many outstanding Google reviews that mention the community environment and the staff – 2 major factors to maintaining members.
Priced at $449,000, this location is significantly less expensive than starting a new location from scratch (typically $288,605 – $848,994). PLUS, all the hard work of building out, launching, and acquiring customers is already done for you!
The studio is located at the heart of the very popular APEX Center in Marlborough. Many restaurants and retail spaces attract the target boutique fitness audience: WOMEN! The demographics of the area align with ideal customers, too.
Fabulous opportunity for a fitness-loving-entrepreneur to get in on this emerging fitness phenomenon at a great price. Build brand equity and cash flow with SPENGA! Inquire today!
Growth opportunities
More grass roots marketing, networking, business to business opportunities, all of which were stalled because of pandemic.
Owner's Day-to-Day Involvement
Operations of the studio with taking care of all the finances including payroll & paying bills. Owner also creates studio & instructor schedule.
Franchise Accolades & Awards
This location won the SPENGA National Award for Highest Increase Month Over Month Revenue.
Asset Description
Studio equipment estimated at $190,000 including: 28 spin bikes, 26 interval training pod stations with weights and TRX systems, 28 yoga mats, (1) floor cleaning machine, (2) tablets, (1) phone, (1) surface computer, (3) IPADS, complete AV system with (7) TVs, retail rack & inventory, 1 large retail beverage fridge
Inventory Description
Cleaning supplies and shampoo/conditioner/body wash fillers to go in the 2 shower rooms, retail clothing, waters, marketing materials, and pop up tent with value estimated at $3000.
Why I Love My Franchise
The SPENGA philosophy is brilliant! It makes the workouts for all levels no matter gender or age of the member. The look of SPENGA is very welcoming and extremely clean. The members get a very high end product while both physically and mentally feeling better.
About Spenga
Spenga is an innovative fitness franchise that uniquely combines three essential workout elements: spin, strength training, and yoga, all within a single 60-minute session. This comprehensive approach addresses the limitations of traditional boutique fitness studios, which often focus on just one type of exercise, leading to member boredom and limited results. By integrating cardiovascular, strength, and flexibility training, Spenga delivers a dynamic and engaging fitness experience that keeps clients motivated and encourages long-term participation. With its unique workout model, Spenga is revolutionizing the fitness industry by offering a balanced and effective fitness routine that caters to a wide range of fitness levels. The brand’s focus on providing a holistic workout experience has helped it quickly grow and establish itself as a leader in the boutique fitness sector.
Franchisee Support
Spenga offers extensive support to its franchisees, beginning with an 89-hour training program that includes both classroom and on-the-job training. Ongoing support includes monthly advertising and sales assistance, weekly and monthly field support, and help with site selection and lease negotiations. Franchisees also benefit from a dedicated franchise support team, ensuring they have the tools and resources needed to manage their studios effectively and build a strong, engaged community of members.
Brand Accolades & Awards
Spenga has received numerous accolades, highlighting its growth in the fitness industry. The brand ranked #32 on the Inc. 5000 Regionals Midwest list and #380 on Entrepreneur’s Franchise 500 in 2022. It was named a Top Brand by Franchise Journal in 2021 and featured in the Top 100 Game Changers by Franchise Dictionary Magazine in 2020. Spenga also ranked #916 on the Inc. 5000 in 2022 and was recognized as 2019 Brand of the Year by Franchise Brokers Association and Top Fitness Brand in Franserve's Fran-tastic 500.
Industry / Market
The fitness industry is valued at $35 billion, with boutique fitness as the fastest-growing segment. High-end fitness studios have been expanding rapidly, adding new locations at a rate of 450% per year since 2010. Currently, about 35% of all fitness memberships are held by boutique fitness centers, highlighting the strong demand for specialized, high-quality fitness experiences like those Spenga provides.
Ideal Owner
The ideal Spenga franchisee is a fitness enthusiast with a passion for high-intensity interval training and community engagement. They should be energetic, motivational, and capable of creating a supportive environment for members. Strong leadership and customer service skills are essential, along with experience in fitness or health-related fields, to ensure a successful and thriving studio.