Smart Fitness Studio w/ 100 Members & Growing Revenue
The Exercise Coach franchise for sale in Pensacola, Florida
List Price: $99,000 USD
Key Facts
Annual Gross Revenue
$282,599 USD
Cash Flow
Upon Inquiry
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Full-timeOwner
Involvement
About this Business
Step into a fitness concept built around proprietary, data-driven equipment and personalized coaching. Established in 2023, the studio has grown to approximately 100 members and generated $282,599 in trailing 12-month revenue through July 2026, with growing profitability.
Clients get a personalized, full-body workout in just 20 minutes, twice a week. Nearly half of the studio’s clients have been with the business for at least a year, and 4.9-star ratings on both Google and Listen360 reflect the experience the team has built.
The studio is fully equipped, and an established team supports its members. For an engaged owner who enjoys working with people, there is room to build on the business’s momentum through stronger local marketing, referral relationships, and community outreach.
At $99,000, the buyer steps into an operating, profitable fitness business with members, staff, specialized equipment, and a strong local reputation already in place. Some seller financing may be available to the right buyer.
Please inquire through this platform only. Expect a pre-qualification and NDA from Franchise Flippers by email before receiving further information.
Growth opportunities
The studio has approximately 100 members, with nearly half of its clients having been with the business for at least a year. Continued growth could come from increased local marketing, stronger referral partnerships, and reconnecting with past clients. Newer offerings such as Balance and Personal Training provide additional ways to serve existing and new clients, while relationships with local businesses, healthcare providers, and other community partners could help expand awareness and generate referrals.
Owner's Day-to-Day Involvement
The owner currently works approximately 40 hours per week, overseeing staff, sales and customer service, leads, scheduling, supplies, and financial administration. The opportunity is best suited to a hands-on owner who enjoys working with people and wants to actively lead and grow the business.
Asset Description
The sale price includes all of the assets required for running the business, which includes: 4 proprietary machines, Multi-Trainer cable machine, Hip Abduction/Adduction machine, 360 Resistance, 2 SciFit Pro2 Bikes, Reception and consultation office furniture, TV, Desktop computer, Two tablets, Printer, Signage, Decor, and Phones. The assets are valued at approximately $100,000. The $250 inventory of medical grade supplements (protein and bars), office supplies and marketing materia
Reason for Selling
Relocation
Why I Love My Franchise
We have very much enjoyed helping our clients regain strength, so they can resume the lives they want.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.