Smart Fitness Studio w/ 100 Members & Growing Revenue
The Exercise Coach franchise for sale in Pensacola, Florida
List Price: $99,000 USD
Key Facts
Annual Gross Revenue
$282,599 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$50,000 – $100,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SomeSeller financing Available
Full-timeOwner
Involvement
About this Business
Step into a fitness concept built around proprietary, data-driven equipment and personalized coaching. Established in 2023, the studio has grown to approximately 100 members and generated $282,599 in trailing 12-month revenue through July 2026, with growing profitability.
Clients get a personalized, full-body workout in just 20 minutes, twice a week. Nearly half of the studio’s clients have been with the business for at least a year, and 4.9-star ratings on both Google and Listen360 reflect the experience the team has built.
The studio is fully equipped, and an established team supports its members. For an engaged owner who enjoys working with people, there is room to build on the business’s momentum through stronger local marketing, referral relationships, and community outreach.
At $99,000, the buyer steps into an operating, profitable fitness business with members, staff, specialized equipment, and a strong local reputation already in place. Some seller financing may be available to the right buyer.
Please inquire through this platform only. Expect a pre-qualification and NDA from Franchise Flippers by email before receiving further information.
Growth opportunities
The studio has approximately 100 members, with nearly half of its clients having been with the business for at least a year. Continued growth could come from increased local marketing, stronger referral partnerships, and reconnecting with past clients. Newer offerings such as Balance and Personal Training provide additional ways to serve existing and new clients, while relationships with local businesses, healthcare providers, and other community partners could help expand awareness and generate referrals.
Owner's Day-to-Day Involvement
The owner currently works approximately 40 hours per week, overseeing staff, sales and customer service, leads, scheduling, supplies, and financial administration. The opportunity is best suited to a hands-on owner who enjoys working with people and wants to actively lead and grow the business.
Asset Description
The sale price includes all of the assets required for running the business, which includes: 4 proprietary machines, Multi-Trainer cable machine, Hip Abduction/Adduction machine, 360 Resistance, 2 SciFit Pro2 Bikes, Reception and consultation office furniture, TV, Desktop computer, Two tablets, Printer, Signage, Decor, and Phones. The assets are valued at approximately $100,000. The $250 inventory of medical grade supplements (protein and bars), office supplies and marketing materia
Reason for Selling
Relocation
Why I Love My Franchise
We have very much enjoyed helping our clients regain strength, so they can resume the lives they want.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.