Turnkey Smart Gym — Needs a Leader to Unlock Growth
The Exercise Coach franchise for sale in Jefferson Parish, Louisiana
List Price: $90,000 USD
Key Facts
Annual Gross Revenue
$170,039 USD
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2022
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SomeSeller financing Available
PassiveOwner
Involvement
About this Business
Turnkey studio, loyal clients, and a huge upside for the right owner. This Exercise Coach location is fully built out with over $110,000 in cutting-edge fitness equipment and furnishings, steady membership around 50–55 clients, and $170,000 in trailing 12-month revenue—all for just $90,000. Some seller financing may be available for qualified buyers.
The Exercise Coach isn’t a typical gym—it’s a tech-enabled smart fitness studio. Clients train using AI-driven Exerbotics machines that deliver highly personalized, data-driven workouts in just 20 minutes, twice a week. This unique model appeals to busy professionals, older adults, and anyone seeking fast, measurable results with minimal time commitment.
The studio got off to a strong start, but with the owner working full-time elsewhere, there hasn’t been enough leadership focus to drive marketing, lead follow-up, or internal accountability. The good news? Clients love the experience, the team is trained and committed, and the foundation is here. With an active owner pushing local outreach and team performance, growth potential is significant.
The franchisor is also rolling out new stretching, balance, and memory training programs, adding even more value for the 50+ market already being served. With the right leadership and energy, this business is ready to grow and thrive.
All equipment, furnishings, signage, and technology transfer with the sale. If you’re ready to step in, lead a good team, and turn a strong base into a highly profitable fitness business, this is your opportunity. Inquire now!
Growth opportunities
This studio has a strong core membership but needs active leadership to reach the next level. Big wins could come from boosting local marketing, sharpening the sales process, and building community partnerships. With fresh energy around lead follow-up, team coaching, and promoting the brand’s new programs, there’s a clear path to growing membership, driving revenue, and turning a good base into a thriving business.
Owner's Day-to-Day Involvement
Seller works 5-10 hours/week: team meeting, financials. What's needed is a more involved owner and greater accountability to achieve goals and objectives.
Asset Description
Everything in the studio comes with the sale. All of the Exerbotics equipment, multi trainer, hip add/abd, bike, surge, and inbody composition device. This also includes all computer equipment, printer, tv, and furniture. All signage is included as well. Estimated value at $110,000.
Inventory Description
All necessary print materials are maintained in stock. This includes consult folders and inserts, nutrition books, marketing materials, contract paperwork, workout charts, etc valued at about $2,000.
Why I Love My Franchise
I have always believed in the Brand. It is important to transform the way people age. I am at that age in life where building and maintaining muscle is extremely important. Hearing our clients share their successes is what brings me the most joy. Helping people understand the importance of nutrition and exercise. Pushing them to achieve their goals and see those results in how they are feeling from the program. Celebrating their personal bests. I will also say that the franchisor is very supportive whenever needed.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.