The Exercise Coach
The Exercise Coach franchise for sale in Sandy Springs, Georgia
List Price: $110,000 USD
Key Facts
Annual Gross Revenue
$272,245 USD
Cash Flow
$25,000 – $50,000
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SignificantSeller financing Available
Part-timeOwner
Involvement
About this Business
Take ownership of an established personal training studio in the upscale Dunwoody area, catering to the 50+ demographic with personalized, AI-driven exercise routines. The Exercise Coach model delivers incredible fitness results with just two 20-minute workouts per week, attracting over 115 loyal clients and generating more than $260,000 in annual revenue. With an impressive 95% retention rate, a 5.0-star Google rating, and a 91% Net Promoter Score, this studio has built a stellar reputation. Fully equipped with $100,000+ in high-end Exerbotics connected strength training machines, this turnkey operation offers an excellent opportunity for growth in a booming market. Don’t miss your chance to take over this thriving studio and build on its success—Inquire today!
Growth opportunities
This studio has significant potential for expansion. Opportunities include increasing marketing spend to attract more clients, implementing local networking efforts, and optimizing the space to train three clients simultaneously. The fitness industry continues to grow rapidly, and with the aging population, demand for targeted personal training like The Exercise Coach provides is expected to rise. The Dunwoody area also offers ample untapped outreach opportunities within the local community.
Owner's Day-to-Day Involvement
The current owners are involved only 5–10 hours per week, making this a great opportunity for a new owner to step in and scale the business further, whether as an owner-operator or in a semi-passive role.
Asset Description
All fixtures and equipment included with sale including 5 high-end Exerbotics connected strength training machines.
Reason for Selling
The owners are considering retirement and are motivated to find the right buyer to take over this successful business.
Why I Love My Franchise
The Exercise Coach provides a rewarding opportunity to make a meaningful impact on clients’ lives while operating a profitable, well-supported business.
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.