The Exercise Coach
The Exercise Coach franchise for sale in Sandy Springs, Georgia
List Price: $110,000 USD
Key Facts
Annual Gross Revenue
$272,245 USD
Cash Flow (SDE)
$25,000 – $50,000
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$2,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SignificantSeller financing Available
Part-timeOwner
Involvement
About this Business
Take ownership of an established personal training studio in the upscale Dunwoody area, catering to the 50+ demographic with personalized, AI-driven exercise routines. The Exercise Coach model delivers incredible fitness results with just two 20-minute workouts per week, attracting over 115 loyal clients and generating more than $260,000 in annual revenue. With an impressive 95% retention rate, a 5.0-star Google rating, and a 91% Net Promoter Score, this studio has built a stellar reputation. Fully equipped with $100,000+ in high-end Exerbotics connected strength training machines, this turnkey operation offers an excellent opportunity for growth in a booming market. Don’t miss your chance to take over this thriving studio and build on its success—Inquire today!
Growth opportunities
This studio has significant potential for expansion. Opportunities include increasing marketing spend to attract more clients, implementing local networking efforts, and optimizing the space to train three clients simultaneously. The fitness industry continues to grow rapidly, and with the aging population, demand for targeted personal training like The Exercise Coach provides is expected to rise. The Dunwoody area also offers ample untapped outreach opportunities within the local community.
Owner's Day-to-Day Involvement
The current owners are involved only 5–10 hours per week, making this a great opportunity for a new owner to step in and scale the business further, whether as an owner-operator or in a semi-passive role.
Asset Description
All fixtures and equipment included with sale including 5 high-end Exerbotics connected strength training machines.
Reason for Selling
The owners are considering retirement and are motivated to find the right buyer to take over this successful business.
Why I Love My Franchise
The Exercise Coach provides a rewarding opportunity to make a meaningful impact on clients’ lives while operating a profitable, well-supported business.
About The Exercise Coach
The Exercise Coach is a boutique fitness franchise built around technology-driven strength training for the 45-and-older market. Founded in 2000 by Brian and Gerianne Cygan and franchising since 2011, the brand delivers two 20-minute, one-on-one sessions per week led by Certified Exercise Coaches rather than the crowded, high-intensity format of conventional gyms.
Each studio runs on Exerbotics, proprietary AI-assisted resistance equipment that personalises and tracks every workout, giving the brand an exclusive technology platform and protected territories. Studios are small and lean: typically around 1,000 square feet in Class A or B office, retail or medical space, staffed by three to five mostly part-time employees. The model suits both single-unit owner-operators and multi-unit developers.
The network has grown to more than 200 US studios plus locations in Japan and over 400 territories awarded, positioning it as the largest personal training chain in the United States. Its focus on an older, underserved demographic and a recurring membership base sets it apart from volume-led group fitness concepts.
Franchisee Support
Incoming owners complete the proprietary Exercise Coach certification, which combines online learning with 55 to 77 hours of classroom and hands-on instruction at corporate headquarters; no prior fitness experience is required. Ongoing support includes a dedicated business coach, KPI-driven business reviews, an industry-leading CRM for real-time studio management, corporate-led digital and print lead generation, and franchisee peer groups plus a manager mentor program. Resale buyers should confirm what transfer training and CRM and Exerbotics system access the franchisor provides to incoming owners and existing staff.
Brand Accolades & Awards
The Exercise Coach has ranked repeatedly on Entrepreneur's Franchise 500 (across 2014–2016 and 2021–2023, including #137 in 2023) and continues to appear in recent editions. The brand is recognised as the largest personal training chain in the United States, has been named the #1 fastest-growing personal training franchise in America, and ranks among the top fitness franchises in North America. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community reputation.
Industry / Market
The US health and fitness club industry generates well over $30 billion in annual revenue, yet adults aged 50 and older remain underserved by conventional, high-intensity gyms. This demographic is among the fastest-growing in the country and controls a disproportionate share of discretionary spending; by 2030 roughly one in five Americans will be 65 or older. Demand for low-impact, time-efficient strength training tied to healthy aging continues to rise, and the membership model gives resale buyers useful visibility into recurring revenue.
Ideal Owner
The Exercise Coach suits relationship-driven operators who enjoy coaching, community building and motivating clients, particularly within the 45-plus demographic. No fitness or exercise-science background is required; the brand prioritises leadership, strong interpersonal skills, a genuine interest in health, and the discipline to follow proven systems. Single-unit owners are often hands-on in the studio alongside their team, while multi-unit developers take a more executive role managing staff, marketing and growth. A consultative, service-oriented sales approach helps convert and retain members.