TruBlue Total House Care: Growing!
TruBlue Home Service Ally franchise for sale in Todd County, Minnesota
List Price: $30,000 USD
Key Facts
Annual Gross Revenue
Upon Inquiry
Seasonal Business
No
Value of Inventory
$0
Value of Assets
$0
Year Established
2021
Business Operates From
My home
Location Is
N/A
Approx. Monthly Rent
N/A
Total Employees
Less than 10
1–3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
SomeSeller financing Available
Full-timeOwner
Involvement
About this Business
Huge opportunity in home improvement and senior service industry!
The Central Minnesota franchise started in 2021 and unfortunately, the seller must relocate to handle out-of-state family issues. Owner has worked with all the local area chamber of commerce locations and local businesses to further marketing efforts to local customers. The business has a good reputation in the area and is growing. There are multiple calls coming in from locals daily.
This is a large territory with endless growth potential. This area is constantly growing, with lots of busy families and an ever-growing Retiring Senior population looking for Total House Care Services.
TruBlue is a low-cost investment opportunity with the potential for high returns. By providing a multitude of services, Franchise Owners have multiple revenue streams. This business is an exceptional opportunity to acquire a fantastic franchise at less than the cost of a new franchise!
Be a home care HERO with a business that makes a difference in people’s lives! Inquire now!
Growth opportunities
There are endless opportunities for growth in all areas listed above.
Owner's Day-to-Day Involvement
I am involved in every aspect but you definitely wouldn't have to be with good people in place.
Reason for Selling
Moving to help and support family through difficult times.
Why I Love My Franchise
The great support/ options the franchise continues to provide
About TruBlue Home Service Ally
TruBlue Home Service Ally is a home services franchise built around helping seniors age in place and giving busy families their time back. Operating under parent company Strategic Franchising and based in Cincinnati, the brand combines three revenue centres under one name: handyman repairs, senior home safety modifications, and recurring home-maintenance subscription plans.
Customers include seniors, busy professionals, families and property managers who want dependable, ongoing home care. Each client is assigned a dedicated Tru-Pro technician to oversee their services, and franchisees are certified through Age Safe America to perform senior home safety assessments, fall-prevention work and accessibility modifications.
The model is home-based and territory-based, with owners managing a team of technicians rather than doing the work themselves. A recurring Home Ally Maintenance Plan adds subscription income alongside one-off repairs and senior-modification projects. The network has grown past 160 US locations, having opened its 100th unit in early 2025, placing TruBlue in the fast-growing senior-services and home-maintenance categories.
Franchisee Support
Initial training pairs the multi-week Firm Foundation online course with a five-day workshop at TruBlue's Cincinnati headquarters covering business planning, recruiting, marketing and customer retention, alongside 40 hours of classroom training. Owners follow a 90-day "secret to success" checklist, earn Age Safe America certification, and receive ongoing coaching through calls, webinars and national conferences. Buyers of an existing TruBlue unit should confirm what transfer training and Age Safe certification support carries over to incoming ownership and inherited staff.
Brand Accolades & Awards
TruBlue has earned steady industry recognition, ranking in Entrepreneur's Franchise 500 and most recently at #145 on its 2026 Fastest-Growing Franchises and #94 among Top Franchises for under $100K. Franchise Business Review named it a Top Franchise for Veterans in 2025 and recognised its owners through its Rockstar awards, and the brand earlier featured on Franchise Gator's Top Emerging and Fastest-Growing lists. It is a preferred home-care provider for Right at Home and holds Age Safe America's 100% Commitment Award. For resale buyers, brand recognition should be weighed alongside the territory's local reviews and referral strength.
Industry / Market
TruBlue sits at the intersection of the US home services and senior-care markets, supported by durable demographic demand. Around 90% of older adults want to age in place, and roughly 10,000 Americans turn 65 each day, expanding the pool of homeowners needing maintenance, repairs and safety modifications. The US home services industry is valued in the hundreds of billions of dollars and has stayed resilient across economic cycles. For resale buyers, this tailwind underpins steady local demand, though unit results still hinge on territory density and local referral networks.
Ideal Owner
TruBlue suits a manager and team-builder rather than a hands-on tradesperson; no home-services experience is required, and the franchisor explicitly seeks business owners, not handymen. The strongest fit has solid business or management experience and strengths in either operations and project management or sales and marketing, is comfortable recruiting and overseeing technicians, and can build referral relationships with senior-care and real-estate partners while delivering reliable customer service. An empathetic, community-minded temperament matters given the senior client base.