PJ’s Coffee of New Orleans (Spanish Fort, AL)
PJ’s Coffee franchise for sale in Spanish Fort, Alabama
List Price: $350,000 USD
Key Facts
Annual Gross Revenue
$690,437 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
Upon Inquiry
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
10–25
About this Business
Own a piece of a beloved New Orleans coffee tradition! This PJ’s Coffee opportunity in Spanish Fort, Alabama, offers entrepreneurs the chance to join an established specialty coffee brand known for its signature blends and commitment to quality. Whether you’re a first-time business owner or an experienced operator looking to expand, this is an exciting opportunity to grow with a recognized franchise backed by the support of a strong system.
Growth opportunities
Growth opportunities include expanding local marketing and community partnerships, increasing digital engagement and loyalty program participation, driving catering sales, and building relationships with nearby businesses and organizations. A new owner can also explore local events, seasonal promotions, and operational efficiencies to increase brand awareness, strengthen customer loyalty, and maximize sales potential.
Owner's Day-to-Day Involvement
The owner oversees daily operations, including staff management, customer service, inventory control, scheduling, and financial performance. The role includes maintaining brand standards, monitoring sales and expenses, implementing local marketing initiatives, and ensuring a consistent customer experience. The owner may take an active hands-on role or delegate day-to-day responsibilities to a manager, depending on their preferred level of involvement.
Franchise Accolades & Awards
Former Rookie Franchisee of the Year
Reason for Selling
Owner/Operator is getting married and focusing on other franchised businesses.
Why I Love My Franchise
I love being part of a brand with such a rich heritage, strong community connections, and a passion for delivering quality coffee and memorable customer experiences. PJ’s Coffee combines the charm of a local coffeehouse with the support and resources of an established franchise system, creating an opportunity to build meaningful relationships and make a lasting impact in the communities we serve.
About PJ’s Coffee
PJ’s Coffee of New Orleans is a Southern-rooted coffee shop franchise founded in 1978 by Phyllis Jordan, an early champion of better beans and small-batch roasting. The brand is built around New Orleans heritage, hand-crafted espresso drinks, cold brew and signature beignets served in warm, neighbourhood-style cafés. Since 2008 it has been owned by the Ballard family, who formed Ballard Brands in 2012 as the parent company and grew the concept well beyond Louisiana.
The model is a territory-based, bricks-and-mortar coffee shop offered in several formats, including traditional cafés, drive-thru units and smaller non-traditional sites. PJ’s roasts its own Arabica beans at a New Orleans facility and supplies franchisees through a vertically integrated distribution system, keeping product fresh and consistent across the network.
PJ’s operates roughly 190 locations with several hundred more in development, giving it an established Gulf South base and a growing national footprint. It positions itself on quality coffee and genuine hospitality rather than scale alone, competing in a crowded café market through its regional identity.
Franchisee Support
PJ's runs a multi-level program combining online modules, classroom instruction and on-site hands-on training, with roughly 50-120 hours on the job and 50-80 hours in the classroom; staff onboarding runs through the World Manager platform. Owners receive year-round operational consulting, ongoing P&L analysis, marketing campaigns, proprietary software, a franchisee intranet and field support, plus fresh roasted coffee from the New Orleans facility. Buyers of an existing PJ's should confirm what transfer training and World Manager access the franchisor gives incoming owners and inherited staff.
Brand Accolades & Awards
PJ's Coffee earns consistent national recognition, ranking annually in the Entrepreneur Franchise 500 (most recently in 2026) and appearing on Entrepreneur's Top Brand for Multi-Unit Owners (2024) and Top Franchises for Veterans (2025) lists. It won a Franchise Innovation Award in 2025, made Franchise Business Review's Top Franchise for Culture in 2024 and FranServe's Fran-Tastic Brands in 2024, and has earlier ranked among the top coffee franchises. PJ's is an IFA and VetFran member. Resale buyers should weigh brand-level recognition alongside the specific unit's local reviews and reputation.
Industry / Market
Coffee is one of the most resilient consumer categories in the US, where roughly two-thirds of adults drink it daily and it remains the nation's most popular beverage. The US coffee shop market is worth well over $45 billion and continues to grow, supported by demand for specialty and premium coffee, on-the-go and drive-thru convenience, and strong adoption among younger millennial and Gen Z consumers. Daily-habit purchasing gives the category recurring traffic that holds up across cycles, though resale buyers should weigh local competition in the specific territory.
Ideal Owner
PJ's suits hands-on, community-minded operators who enjoy hospitality and building a local gathering place rather than passive investors. The business is operations- and people-led: owners manage baristas, hold service and quality standards, control labour and food costs, and drive local marketing and repeat traffic. No coffee or food-service background is required given the structured training, but comfort recruiting and leading hourly teams to tight standards matters. Multi-unit and semi-absentee growth is possible for owners who can build reliable store-level management.