Profitable Buy–Sell–Trade LEGO® Biz With Loyal Fans
Bricks & Minifigs franchise for sale in Johns Creek, Georgia
List Price: $275,000 USD
Key Facts
Annual Gross Revenue
$352,503 USD
Cash Flow (SDE)
$50,000 – $100,000
Seasonal Business
No
Value of Inventory
$100,000 – $150,000
Value of Assets
$25,000 – $50,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
This specialty retail business delivers a vibrant buy–sell–trade experience for LEGO® fans, families, and collectors—ideal for a hands-on or semi-absentee owner who wants a fun, community-driven business with steady demand.
The store produced $352,000 in trailing-12 revenue and $96,000 in cash flow, backed by consistent year-over-year growth in both revenue and cash flow for the past three years.
Customers rave about the friendly, knowledgeable service, giving the business glowing reviews and driving strong repeat traffic. Opened in 2021, it has cultivated a loyal base of hobbyists and families who return often for rare finds and ever-changing inventory. The seller loves the business but is moving on to new endeavors, creating an opportunity for the next owner to keep building on this momentum.
Operations run smoothly with a trained team in place, offering flexibility for an engaged owner or someone who prefers a lighter schedule. The environment is upbeat, creative, and rewarding—perfect for someone who enjoys connecting with people of all ages.
Marketing remains the biggest upside. Growth has come largely from organic social media, community engagement, and walk-in traffic, leaving paid ads and broader digital outreach untouched. A motivated buyer can activate these channels and scale quickly in a niche market already showing strong enthusiasm.
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Growth opportunities
Marketing remains the biggest upside. Growth has come largely from organic social media, community engagement, and walk-in traffic, leaving paid ads and broader digital outreach untouched. A motivated buyer can activate these channels and scale quickly in a niche market already showing strong enthusiasm.
Owner's Day-to-Day Involvement
Seller works about 25 hours a week. Duties include: Staff hiring or management, Scheduling or dispatching, Managing inventory or supplies, Marketing or social media.
Asset Description
The sale price includes all assets required to operate the business, including a full retail build-out with fixtures, shelving, display tables, party/event room furnishings, POS and inventory-tracking systems, computers, tablets, printers, signage, and a security camera system. These materials are valued at approximately $50,000.
Inventory Description
The sale also includes more than $100,000 in inventory, featuring new, used, and retired LEGO® sets, collectible minifigures, and bulk pieces—providing a diverse, ready-to-sell selection for collectors, families, and hobbyists.
Reason for Selling
Pursuing other endeavors
About Bricks & Minifigs
Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.
Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.
Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.
Franchisee Support
Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.
Brand Accolades & Awards
Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.
Industry / Market
Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.
Ideal Owner
The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.