Saving Lives, Building Profits: Swim School Ready to Scale
British Swim School franchise for sale in Fairfield County, Connecticut
List Price: $89,000 USD
Key Facts
Annual Gross Revenue
$159,126 USD
Cash Flow
Less than $25,000
Value of Inventory
$0
Value of Assets
Less than $25,000
Year Established
2022
Business Operates From
Another's home or business
Location Is
Leased
Total Employees
Less than 10
+3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
Part-timeOwner
Involvement
About this Business
This British Swim School franchise in Norwalk and Danbury, Connecticut, was established in 2020 and has quickly made its mark in the community. Originally operating in Norwalk, the business expanded to Danbury and generated $159,126 in revenue in 2023. With a well-trained staff and equipment already in place, it has a solid customer base eager for swim instruction services. The Danbury location operates two days per week, leaving significant room for growth. The territory covers thriving communities from Norwalk to Danbury, including untapped markets like Bethel, Ridgefield, and Fairfield. Backed by over 200 five-star Google reviews, the franchise is known for providing exceptional service to children and adults alike. Inquire now to dive into this exciting opportunity!
Growth opportunities
The territory spans Norwalk to Danbury, encompassing high-demand markets primed for expansion. With rising demand for water safety and swim programs, the market potential is immense. Opportunities include tapping into underserved areas such as Bethel and Ridgefield, re-expanding in Norwalk with established pool partnerships, and increasing operational days at the Danbury location. The franchise’s rental pool model keeps overhead low, while national partnerships with fitness centers like LA Fitness help attract a steady stream of customers. The swim instruction market continues to grow, driven by increasing awareness of water safety.
Owner's Day-to-Day Involvement
The current owner dedicates approximately 10 hours per week to administrative and supervisory tasks. With a team of well-trained staff in place, this business is well-suited for semi-absentee ownership or a hands-on operator who wishes to grow the business further.
Additional Info
British Swim School's curriculum, refined over 40 years, ensures high-quality, effective swim instruction for students from infancy to adulthood. The flexible business model allows franchisees to manage operations efficiently with minimal overhead.
Asset Description
All equipment in use for the one operating location in the territory is included in the sale, estimated at $2,500.
Reason for Selling
The current owner, who operates multiple territories, is focusing on their larger British Swim School operation in New York and is offering this location to a new owner ready to unlock its full potential.
Why I Love My Franchise
British Swim School offers a proven business model and a meaningful way to impact lives. The franchisor provides unparalleled support, from marketing partnerships to training, making it an excellent investment. The community ties and opportunity to teach life-saving swim skills make this franchise both fulfilling and profitable.
About British Swim School
British Swim School is a franchise dedicated to teaching essential swimming skills to children of all ages, with a strong focus on water safety and drowning prevention. Founded on the principle that swimming is a life-saving skill, the brand’s proven techniques equip children as young as 3 months with vital water survival skills. British Swim School offers a unique franchise model that doesn’t require owners to teach lessons or maintain pools, making it a low-cost, low-overhead business. With over 100 locations across North America, the franchise has become a trusted name in swim instruction, offering a recession-proof service that remains in high demand. Franchise owners benefit from a comprehensive support system, including a dedicated business coach, marketing assistance, and access to a network of experienced instructors.
Franchisee Support
British Swim School provides its franchisees with expansive support, including a dedicated business coach, ongoing training, and access to an in-house marketing department that functions as a full-service agency. This support includes digital marketing, social media management, direct mail campaigns, and public relations. Additionally, new franchisees receive extensive training in business operations, marketing, technology, and aquatics.
Brand Accolades & Awards
British Swim School has received significant recognition in the franchise industry, including rankings on Entrepreneur’s Franchise 500 and Top Franchises over $100K lists for 2021 and 2022. The brand has also been named among FBR’s Top 200 Franchisee Satisfaction and Top Franchises for Women, underscoring its strong franchisee support and commitment to water safety.
Industry / Market
The swim instruction industry is a recession-proof sector valued at $5 billion, driven by the constant demand for life-saving swimming skills. As water safety remains a priority for parents, the demand for swim lessons is expected to continue rising, providing a stable market for franchisees.
Ideal Owner
The ideal British Swim School franchise owner is passionate about water safety and child development. They should be energetic, nurturing, and able to create a welcoming environment for children and families. While a background in education or swimming is helpful, it’s not required—full training and support are provided. Strong leadership and customer service skills are key to success in this rewarding busines