Wellness Spa with Proven Growth and Expansion Potential
Hand & Stone Massage and Facial Spa franchise for sale in Salt Lake County, Utah
List Price: $750,000 USD
Key Facts
Annual Gross Revenue
$225,000 USD
Value of Inventory
Less than $25,000
Value of Assets
$150,000 – $200,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SignificantSeller financing Available
Full-timeOwner
Involvement
About this Business
This Hand & Stone Massage and Facial Spa franchise in Salt Lake City offers a rare opportunity to take over a business with strong early momentum in a high-income area. In just 8 months, the business has already generated $162,000 in revenue, including its first $30,000 month in August 2024. With a foundation in place but profitability still on the horizon, a new owner can unlock the business’s full potential. Seller financing is available, making it easier to step in and unlock potential!
The spa currently has 188 members driving over $15,000 in monthly recurring revenue, providing a stable financial base. With multiple revenue streams—memberships, service upgrades, retail products, and gift card sales—this franchise is set up for long-term stability and growth. There’s also significant potential to expand the facials and aesthetics segment, offering an additional avenue for increased revenue.
Located in a busy shopping center with strong foot traffic, the spa benefits from minimal competition and stands out against smaller independent shops by offering the professional, high-end experience Hand & Stone is known for. Part of the booming $1.8 trillion wellness industry, Hand & Stone franchises typically generate $1.4 million in annual revenue. With the wellness industry continuing to grow as consumers prioritize self-care, this is an ideal time to invest in a trusted brand with a proven business model.
While some marketing efforts like Groupon, local events, and mailers have begun to drive traffic, there’s a clear opportunity to further optimize and expand these efforts. A new owner with marketing expertise can fine-tune strategies, build referral partnerships, and drive membership sales, accelerating the business’s growth.
With Hand & Stone’s strong brand recognition and comprehensive franchise support, new owners can step in confidently to capitalize on this business’s potential and take it to the next level. Inquire now!
Growth opportunities
The massage and wellness industry continues to experience rapid growth, driven by increasing consumer prioritization of self-care and overall well-being. With the wellness market valued at $1.8 trillion globally, services like massage therapy and skincare have become essential, not just luxurious, as more individuals turn to wellness services to improve their physical and mental health. This strong industry growth presents a lucrative opportunity for those looking to enter or expand within the wellness space. For this specific Hand & Stone franchise, the growth potential is significant. The location has already established a stable membership base with recurring monthly revenue, but there is still ample room to optimize local marketing efforts and expand into the underutilized facials and aesthetics segment. With the right focus on these areas, a new owner can further boost revenue and capitalize on the increasing demand for wellness services in the local market.
Owner's Day-to-Day Involvement
The current owner operates as an owner-operator, handling HR, payroll, marketing, business management, and front desk support. The business is set up for either hands-on management or a semi-absentee model with the right team in place.
Asset Description
This sale includes approximately $200,000 worth of high-quality assets, providing a turnkey setup for the new owner. The assets include all essential spa equipment and furnishings such as lobby furniture, massage tables, steamers, specialized tools, and display units. Additional assets include cabinets, counters, sinks, lighting, linens, robes, towels, and slippers for clients, as well as a washer and dryer for in-house laundering. The sale also includes computers, marketing materials, oils, and other products used during client services, ensuring the business is fully equipped and ready to operate from day one.
Inventory Description
The sale also includes approximately $2,000 worth of inventory, covering back-of-house supplies for use in client services plus retail products for sale,. This ensures that the new owner has everything needed to maintain smooth operations and continue delivering high-quality treatments right away.
Why I Love My Franchise
The current owner loves being part of the wellness industry!
About Hand & Stone Massage and Facial Spa
Hand & Stone is a wellness franchise that offers premium-quality massage and skincare services at affordable prices. Founded to serve the middle market, Hand & Stone provides a luxury spa experience at approximately 30% lower cost than traditional spas, making self-care accessible to a broader audience. The brand operates on a membership model that encourages repeat business, offering members discounted services, retail products, and special offers. With locations open seven days a week and convenient hours, Hand & Stone caters to customers with varying schedules. The franchise also generates revenue through non-member incentives, such as service enhancements, gift cards, and retail product sales. The initial investment for franchisees ranges from $600,000 to $750,000, with a royalty fee of 6% on gross sales. As the wellness industry continues to grow, Hand & Stone is positioned to thrive by providing a range of massage, facial, and spa services that appeal to a wide market segment.
Franchisee Support
Hand & Stone provides extensive support to its franchisees to ensure their success in the wellness industry. New franchisees participate in a comprehensive training program that includes one week of classroom instruction and 85 hours of on-the-job training. Ongoing support features real estate assistance for site selection, marketing resources, and a dedicated franchise support team. Franchisees also benefit from national advertising campaigns and a proprietary software system to streamline operations.
Brand Accolades & Awards
Hand & Stone has received numerous awards, including being named one of the Top 500 Franchises by Entrepreneur magazine. The brand has been recognized for its commitment to customer satisfaction in the spa and wellness industry and has been awarded for its innovative services and strong franchisee support.
Industry / Market
The U.S. spa market is projected to reach $21 billion by 2026, growing at a CAGR of 6% from 2021 to 2026. Hand & Stone, specializing in massage and facial services, is strategically positioned to benefit from this growth by offering high-quality, affordable spa experiences across its expanding network.
Ideal Owner
The ideal owner of a Hand & Stone franchise is a wellness enthusiast with a passion for providing massage and skincare services. They should be customer-focused, organized, and capable of managing a team of licensed therapists and estheticians. A background in the spa or wellness industry is advantageous, along with strong leadership and marketing skills to drive business growth and maintain high service standards.