Wellness Spa with Proven Growth and Expansion Potential
Hand & Stone Massage and Facial Spa franchise for sale in Salt Lake County, Utah
List Price: $750,000 USD
Key Facts
Annual Gross Revenue
$225,000 USD
Value of Inventory
Less than $25,000
Value of Assets
$150,000 – $200,000
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
SignificantSeller financing Available
Full-timeOwner
Involvement
About this Business
This Hand & Stone Massage and Facial Spa franchise in Salt Lake City offers a rare opportunity to take over a business with strong early momentum in a high-income area. In just 8 months, the business has already generated $162,000 in revenue, including its first $30,000 month in August 2024. With a foundation in place but profitability still on the horizon, a new owner can unlock the business’s full potential. Seller financing is available, making it easier to step in and unlock potential!
The spa currently has 188 members driving over $15,000 in monthly recurring revenue, providing a stable financial base. With multiple revenue streams—memberships, service upgrades, retail products, and gift card sales—this franchise is set up for long-term stability and growth. There’s also significant potential to expand the facials and aesthetics segment, offering an additional avenue for increased revenue.
Located in a busy shopping center with strong foot traffic, the spa benefits from minimal competition and stands out against smaller independent shops by offering the professional, high-end experience Hand & Stone is known for. Part of the booming $1.8 trillion wellness industry, Hand & Stone franchises typically generate $1.4 million in annual revenue. With the wellness industry continuing to grow as consumers prioritize self-care, this is an ideal time to invest in a trusted brand with a proven business model.
While some marketing efforts like Groupon, local events, and mailers have begun to drive traffic, there’s a clear opportunity to further optimize and expand these efforts. A new owner with marketing expertise can fine-tune strategies, build referral partnerships, and drive membership sales, accelerating the business’s growth.
With Hand & Stone’s strong brand recognition and comprehensive franchise support, new owners can step in confidently to capitalize on this business’s potential and take it to the next level. Inquire now!
Growth opportunities
The massage and wellness industry continues to experience rapid growth, driven by increasing consumer prioritization of self-care and overall well-being. With the wellness market valued at $1.8 trillion globally, services like massage therapy and skincare have become essential, not just luxurious, as more individuals turn to wellness services to improve their physical and mental health. This strong industry growth presents a lucrative opportunity for those looking to enter or expand within the wellness space. For this specific Hand & Stone franchise, the growth potential is significant. The location has already established a stable membership base with recurring monthly revenue, but there is still ample room to optimize local marketing efforts and expand into the underutilized facials and aesthetics segment. With the right focus on these areas, a new owner can further boost revenue and capitalize on the increasing demand for wellness services in the local market.
Owner's Day-to-Day Involvement
The current owner operates as an owner-operator, handling HR, payroll, marketing, business management, and front desk support. The business is set up for either hands-on management or a semi-absentee model with the right team in place.
Asset Description
This sale includes approximately $200,000 worth of high-quality assets, providing a turnkey setup for the new owner. The assets include all essential spa equipment and furnishings such as lobby furniture, massage tables, steamers, specialized tools, and display units. Additional assets include cabinets, counters, sinks, lighting, linens, robes, towels, and slippers for clients, as well as a washer and dryer for in-house laundering. The sale also includes computers, marketing materials, oils, and other products used during client services, ensuring the business is fully equipped and ready to operate from day one.
Inventory Description
The sale also includes approximately $2,000 worth of inventory, covering back-of-house supplies for use in client services plus retail products for sale,. This ensures that the new owner has everything needed to maintain smooth operations and continue delivering high-quality treatments right away.
Why I Love My Franchise
The current owner loves being part of the wellness industry!
About Hand & Stone Massage and Facial Spa
Hand & Stone Massage and Facial Spa is a wellness franchise offering professional massage, facial and skincare services through a membership-based model. Founded in 2004 and franchising soon after, the brand targets the middle market, making regular spa treatments an affordable part of a customer’s routine rather than an occasional luxury. Spas trade seven days a week and earn from monthly memberships, non-member services, retail products, gift cards and service upgrades.
The brand operates more than 650 locations across the United States and Canada and is part of WellBiz Brands, the franchising group behind Elements Massage, Amazing Lash Studio, Radiant Waxing, Drybar and Fitness Together. That parent network gives the brand shared infrastructure across the health and beauty franchise space.
Treatments are delivered by licensed massage therapists and estheticians, with advanced skincare supported through partnerships with Dermalogica and IMAGE Skincare. The recurring membership base is central to the model, producing predictable repeat visits and positioning each spa as a neighbourhood wellness destination rather than a one-off service provider.
Franchisee Support
New owners spend a full week at Hand & Stone's headquarters in Trevose, PA covering operations, sales, customer service and marketing, plus 85 hours of on-the-job training; a four-day Manager Development session prepares the management team, and corporate trainers deliver five days of onsite training to massage therapists and estheticians. Ongoing support includes Franchise Business Consultants, Quarterly Evaluations, proprietary technology and marketing run with agency partner Kepler. Resale buyers should confirm what transfer training and system access carry over to incoming ownership and staff.
Brand Accolades & Awards
Hand & Stone is ranked in Entrepreneur's Franchise 500 (most recently in 2026) and was named an Entrepreneur 2025 Fastest-Growing Franchise on a 17.2% increase in units over three years. It also appears in Franchise Times rankings and is a member of the International Franchise Association and VetFran. With more than 650 spas and a 20-year operating history under parent WellBiz Brands, the brand carries strong category recognition. For resale buyers, brand-level standing should be weighed alongside the specific spa's local reviews, membership base and community reputation.
Industry / Market
The US spa industry reached record revenue of about $22.5 billion in 2024, up from $20.1 billion in 2022, according to the International SPA Association's annual US study. Demand is supported by consumers increasingly treating massage and skincare as routine self-care rather than occasional luxury, alongside growing interest in preventive wellness across age groups. Membership models add resilience by smoothing revenue across seasons. For resale buyers, local demand depends on a spa's catchment, membership penetration and competition from independent and franchised wellness providers nearby.
Ideal Owner
Hand & Stone suits an operations-led owner comfortable managing and retaining a team of licensed massage therapists and estheticians plus front-desk staff who drive membership sales. Strong people management, local marketing instincts and a focus on customer experience and retention matter more than clinical spa experience, since treatments are delivered by licensed professionals. The membership model rewards owners who track metrics and build repeat visits, making it a fit for hands-on managers or multi-unit operators who can install reliable management and stay close to local service standards.