Diesel Barbershop
Diesel Barbershop franchise for sale in O'Fallon, Missouri
List Price: $120,000 USD
Key Facts
Annual Gross Revenue
$385,000 USD
Cash Flow (SDE)
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
Turnkey, high-end franchise barbershop in an affluent O’Fallon location with new nearby developments. Fully built-out with premium fixtures and equipment (replacement cost > $120K).
The owner maintains a full‑time career and cannot dedicate time to daily management. This business offers high potential for someone committed to leading a team and expanding marketing efforts — attending Chamber of Commerce meetings, building relationships with local businesses, and becoming more involved in the community will drive revenue growth and local awareness.
Highlights:
- 10 barber chairs and shampoo bowls
- Experienced manager and trained staff
- New Franchise start-up cost > $400K
- Current ROI ≈ 10% (EBITDA)
- Excellent parking, visibility, and customer base
What’s Included:
- All furniture, fixtures, equipment, and POS system
- Existing client base, appt. schedule, and operating procedures
- Transferable franchise rights (subject to franchisor approval)
Financials
Basic financials available upon NDA
Detailed financials, lease terms, and franchisor transfer requirements provided to qualified buyers
Growth opportunities
Someone committed to leading a team and expanding marketing efforts — attending Chamber of Commerce meetings, building relationships with local businesses, and becoming more involved in the community will drive revenue growth and local awareness.
Owner's Day-to-Day Involvement
Currently coordinating with the manager two-three times a week over the phone and Saturday morning meetings and inventory review
Franchise Accolades & Awards
Franchise award for the most Re-bookings from existing clients in 2025
Asset Description
Arcade Games, Speed Queen washer/dryer units, Station tool Boxes for 10 staff members, personal Lockers, Sound system and HD televisions at each station, Signage, Storage systems, 10 Barbers Chairs and Shampoo bowls, Towel warmers, microwave and refrigerator, coffee cart, central vac system, and more...
Inventory Description
Product line of hair creams, shampoos, conditioners, beard oils and butters, etc...
Reason for Selling
Current full-time career does not allow the time needed to oversee the operations, and market the business as needed for increased growth.
Why I Love My Franchise
Great brand, franchise support with weekly and monthly meetings with corp and other franchisees. Very cool and hip building layout and design
About Diesel Barbershop
Diesel Barbershop is a men’s grooming franchise that reimagines the traditional barbershop as a relaxed, “man-cave” style social space. Founded in 2011 in San Antonio, Texas by Shayne Brown and franchising since 2017, the brand pairs premium grooming with an experience-led atmosphere built around its target male customer.
Shops offer men’s haircuts, straight-razor shaves, hot-towel treatments and beard care, alongside amenities such as vintage arcade games, TVs with sports, music and craft beer or sodas. The model is brick-and-mortar and territory-based, with each location typically staffed by a small team of barbers and stylists. Owners are expected to be hands-on rather than passive, focusing on team leadership and local operations rather than cutting hair themselves.
The network spans more than 30 shops across the United States, including both franchised and company-owned units, run from the brand’s San Antonio corporate base. Diesel positions itself at the premium end of men’s grooming, competing on atmosphere, repeat-visit frequency and a defined service experience rather than on price alone.
Franchisee Support
Initial training covers 44 hours of classroom instruction and 54.5 hours of on-the-job training, with no prior hair experience required since owners focus on leadership rather than cutting. Diesel provides ongoing support through its 5 Pillars of Training programme, plus proprietary point-of-sale and CRM systems, a franchisee intranet, marketing support, field operations visits, regular meetings and newsletters. Buyers of an existing Diesel Barbershop should confirm what transfer training and system access carry over to incoming ownership and how much of the current barber team stays on after the sale.
Brand Accolades & Awards
Diesel Barbershop has been featured in Entrepreneur's franchise directory and profiled in regional and business media including Yahoo Finance, Community Impact and several local news outlets, reflecting its growth from a single San Antonio shop in 2011 to a multi-unit national network. The brand leans on its experience-led format and customer-service reputation rather than formal industry awards. For resale buyers, brand-level recognition should be weighed alongside the specific shop's local reviews, referral strength and community standing, which usually matter more to a single location's performance.
Industry / Market
The US barbershop industry is forecast to reach about $4.8 billion in revenue in 2026, and men's grooming has broadened well beyond the basic haircut as men spend more on regular cuts, beard care and premium services. Demand is supported by steady visit frequency, social-media-driven interest in men's style and a willingness to pay for an elevated experience. Haircuts are a non-discretionary, repeat service that tends to hold up across economic cycles, making local visit frequency and customer retention the key factors for a resale buyer to assess.
Ideal Owner
Diesel Barbershop suits a hands-on, people-first operator rather than a hairstylist; no grooming experience is needed. The strongest fit is someone comfortable recruiting, leading and retaining a barber team, managing day-to-day shop operations and building a local customer culture. Owners should be community-minded, sales- and service-oriented, and able to hold the brand's experience-led standards. The model rewards operators who want an active management role, and many existing franchisees pursue multi-unit ownership, so ambition to scale is a plus.