Diesel Barbershop
Diesel Barbershop franchise for sale in O'Fallon, Missouri
List Price: $120,000 USD
Key Facts
Annual Gross Revenue
$385,000 USD
Cash Flow
$25,000 – $50,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$100,000 – $150,000
Year Established
2020
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
Turnkey, high-end franchise barbershop in an affluent O’Fallon location with new nearby developments. Fully built-out with premium fixtures and equipment (replacement cost > $120K).
The owner maintains a full‑time career and cannot dedicate time to daily management. This business offers high potential for someone committed to leading a team and expanding marketing efforts — attending Chamber of Commerce meetings, building relationships with local businesses, and becoming more involved in the community will drive revenue growth and local awareness.
Highlights:
- 10 barber chairs and shampoo bowls
- Experienced manager and trained staff
- New Franchise start-up cost > $400K
- Current ROI ≈ 10% (EBITDA)
- Excellent parking, visibility, and customer base
What’s Included:
- All furniture, fixtures, equipment, and POS system
- Existing client base, appt. schedule, and operating procedures
- Transferable franchise rights (subject to franchisor approval)
Financials
Basic financials available upon NDA
Detailed financials, lease terms, and franchisor transfer requirements provided to qualified buyers
Growth opportunities
Someone committed to leading a team and expanding marketing efforts — attending Chamber of Commerce meetings, building relationships with local businesses, and becoming more involved in the community will drive revenue growth and local awareness.
Owner's Day-to-Day Involvement
Currently coordinating with the manager two-three times a week over the phone and Saturday morning meetings and inventory review
Franchise Accolades & Awards
Franchise award for the most Re-bookings from existing clients in 2025
Asset Description
Arcade Games, Speed Queen washer/dryer units, Station tool Boxes for 10 staff members, personal Lockers, Sound system and HD televisions at each station, Signage, Storage systems, 10 Barbers Chairs and Shampoo bowls, Towel warmers, microwave and refrigerator, coffee cart, central vac system, and more...
Inventory Description
Product line of hair creams, shampoos, conditioners, beard oils and butters, etc...
Reason for Selling
Current full-time career does not allow the time needed to oversee the operations, and market the business as needed for increased growth.
Why I Love My Franchise
Great brand, franchise support with weekly and monthly meetings with corp and other franchisees. Very cool and hip building layout and design
About Diesel Barbershop
Diesel Barbershop is a modern men’s grooming franchise founded in 2011 by Shayne Brown in San Antonio, TX, after his frustration with subpar barber experiences. It redefines the barbershop as a social hub where clients enjoy premium haircuts, straight-razor shaves, hot towel treatments, craft beers or sodas, gaming, TVs with sports, and a masculine vibe—turning routine grooming into an entertaining escape. Franchising since 2017 with 29 units showing 81% growth over three years, it requires $322K-$433K investment, no prior hair experience, and suits hands-on leaders. Recession-resistant in a booming industry, Diesel empowers franchisees to build scalable empires with proven systems, high re-booking rates, and 68% YoY revenue growth reported by owners. Veteran-friendly with 10% fee discounts, it’s ideal for empire-builders seeking culture, support, and profitability in men’s grooming.
Franchisee Support
Diesel offers 54.5 hours on-the-job and 44 hours classroom training, no hair experience needed—focus on leadership. Hands-on help with hiring, site selection, lease negotiation, grand opening, marketing guidebook, proprietary software, intranet, and ongoing field operations, meetings, newsletters. Seeks multi-unit growth with dedicated team guidance.
Brand Accolades & Awards
Diesel boasts 81.3% unit growth over three years and 68% YoY revenue increase, with franchisees noting top re-bookings in 2025. Featured on Entrepreneur's franchise directory; praised for culture, support, and modern appeal in a competitive sector.
Industry / Market
Men's grooming market hits $66.44B in 2026, growing at 6.31% CAGR to $90.21B by 2031; barber franchises at 5.2% CAGR to $42.1B by 2033. Driven by male focus on premium services, social media trends, skincare boom (8.11% CAGR).
Ideal Owner
Management/leadership pros without hair experience: pioneers, empire-builders eyeing multi-units, people-first leaders embracing Diesel's system in recession-proof industry. Coach role for team culture, budget, marketing; $500K net worth, $120K cash.