Profitable Smart Gym with Recurring Revenue & Loyal Members
The Exercise Coach franchise for sale in Charlotte, North Carolina
List Price: $465,000 USD
Key Facts
Annual Gross Revenue
$407,242 USD
Cash Flow
$150,000 – $200,000
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
$50,000 – $100,000
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$3,000
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
Part-timeOwner
Involvement
About this Business
High-performing AI-enabled personal training studio located in SouthPark—one of Charlotte’s most desirable and affluent neighborhoods. Built on a data-driven model that delivers fast results, this studio blends cutting-edge fitness with strong recurring revenue and consistent member loyalty. In the past 12 months, it generated $407,000 in revenue and $169,000 in cash flow.
Foundation of Profitability:
- Immediate cash flow and growing revenue
- Recurring monthly revenue model driven by One-on-One and Small Group contracts
- 150+ active clients with long-term commitment
- Average monthly client retention of 97% since 2019
- More than 30% of clients have stayed for 3+ years
- Perfect 5.0 Google Business rating and 4.9/5.0 Listen360 rating
- Strong team of experienced coaches and clearly documented systems
- Minimal owner involvement required
Strengths You Can Leverage:
- Premium market location with low overhead compared to neighboring retail
- Marketing support through franchisor-led digital campaigns, blog, podcast, and referral program
- Operational ease with fully built-out studio and automated back-end processes
Growth Opportunities:
- Expand session availability during peak times
- Re-engage past clients with targeted outreach
- Form partnerships with local health and wellness providers
- Introduce new services such as balance, brain health, and stretch
Seller will support a smooth transition. Ideal for an investor or hands-on operator looking for a proven business with brand power, client loyalty, and room to scale.
Growth opportunities
This studio is well-positioned to grow by adding high-demand services like balance training, brain health, and stretch. Expanding session availability during peak hours, reactivating past clients with more personalized outreach, and forming partnerships with local health businesses could drive new membership. Increased owner involvement or management focus would further accelerate growth and retention.
Owner's Day-to-Day Involvement
10 hours / week or less total for both owners (husband and wife team). One owner's involvement is all back office support, including payroll, filings, accounting, etc. The other owner is available for studio related issues and weekly staff check-ins.
Asset Description
5 Proprietary Exerbotics machines (Leg Press, Chest Press/Row, Overhead Press/Pulldown, Abs/Back Extension and a Squat Machine) 2 Weight Stack Machines (Hip Combo, and Multi- Trainer), 1 360 Surge Machine (personalized strength & cardio training), 1 SciFit bike, and accessories like barbell curl bars, a rope bar, and Platemate bricks. Also includes a full suite of technology office equipment, including computers, tablets, a security system, signage, and office furniture, valued at $92,400.
Inventory Description
The $1,000 inventory is included in the sale and includes cleaning materials, janitorial supplies, office supplies, printed marketing materials, and retail items such as nutritional supplements and nutritional playbooks.
Reason for Selling
Narrowing focus closer to home and family
Why I Love My Franchise
We love seeing our client’s healthy transformations! It is amazing to watch clients enjoy their strength training sessions despite numerous reasons to not like working out! As owners, we are also avid users of The Exercise Coach program. We have witnessed first-hand the health benefits of this program and have both experienced over 100% strength gains. We know that our health would not be as strong as it is now without this program!
About The Exercise Coach
The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.
Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.
Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.
Franchisee Support
The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.
Brand Accolades & Awards
The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.
Industry / Market
The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.
Ideal Owner
The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.