Pure Barre
Pure Barre franchise for sale in Towson, Maryland
List Price: $35,000 USD
Key Facts
Annual Gross Revenue
$231,000 USD
Cash Flow
Less than $25,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Situated in Circle East in the heart of Towson, our studio benefits from exceptional visibility, ample parking, and consistent foot traffic. With Towson Town Center, Baltimore County Government, and both Towson and Goucher Universities just steps away, the location attracts a vibrant mix of students, professionals, and local residents.
The studio is fully staffed and ready for seamless ownership transition. Our team includes eight dedicated instructors—five certified in multiple formats—supported by an experienced sales lead and three front desk staff. Strong systems and documented processes keep daily operations running smoothly. The current owner manages remotely with weekly leadership touchpoints and monthly team meetings.
We’re proud of our loyal membership community and the strong reputation we’ve built in Towson.
Growth opportunities
A new owner will find a solid foundation of loyal members and a community that’s eager for more. With fresh leadership, the studio can quickly scale. Towson offers a rich ecosystem of local businesses, universities, and organizations—ideal for cross‑promotional partnerships and community collaborations. Strengthening digital marketing and increasing grassroots outreach will meaningfully boost lead flow and brand visibility. There are also several high‑value revenue opportunities still largely untapped: expanding retail offerings, introducing private training, hosting workshops and specialty events, and building corporate partnerships with nearby employers and institutions.
Owner's Day-to-Day Involvement
I am now living long distance and not physically in the studio regularly. I visit once per quarter to meet with the team. I am available to the team when needed and meet weekly with the sales lead. I run payroll and work with the instructors and sales lead to create the quarterly teaching schedule. I also do the books and take care of all business needs and tax reportings.
Asset Description
Fully built out studio includes barres, stereo and speakers, all fitness equipment ( heavy weights, small weights, tubes, balls, platforms, etc) Front desk and lobby includes branded front desk, Lenovo touch screen computer, client cubbies and benches, retail fixtures. Utility room includes refrigerator
Inventory Description
Socks, tanks and leggings.
Reason for Selling
Being in the business for almost 10 years, I am currently looking into other business ventures.
Why I Love My Franchise
Xponential Fitness, Pure Barre’s parent company, recently restructured to strengthen franchise support. Regional managers are now highly accessible for strategy calls and in‑studio training, and our brand president is exceptionally responsive—often replying within the hour. The franchisor is now engaged, supportive, and committed to owner success.
About Pure Barre
Pure Barre is the largest and most established barre fitness franchise, specializing in small movements that lead to big changes. With over 76,000 active members and nearly 600 studios across North America, Pure Barre is not only the leading barre brand but also one of the largest franchised fitness brands. The franchise offers a range of effective, low-impact, full-body workouts suitable for various fitness levels. Owning a Pure Barre studio comes with several benefits, including a strong national brand, a recurring revenue model, and excellent EBITDA margins (earnings before interest, taxes, depreciation, and amortization). The franchise is supported by a seasoned team with decades of experience in fitness franchising. Pure Barre is always evolving, with regular updates to class choreography, music, and new programming, ensuring that the in-studio member experience remains fresh and engaging. With Xponential Fitness at the helm, franchisees have access to robust resources, making Pure Barre a smart investment for those passionate about fitness and wellness.
Franchisee Support
Under the leadership of Xponential Fitness, Pure Barre provides extensive support and comprehensive training to franchisees. This includes recurring sales training, monthly calls, and expert guidance from dedicated regional sales team members. Franchisees benefit from KPI report reviews, opportunities for improvement, and ongoing conversations about performance, ensuring they have the tools and support needed for success.
Brand Accolades & Awards
Pure Barre has consistently ranked in Entrepreneur Magazine’s Franchise 500 list each year, solidifying its position as a pioneer in the barre space and boutique fitness industry overall.
Industry / Market
Pure Barre operates within the growing women's fitness market, valued at $20.6 billion in 2022 and projected to reach $42 billion by 2032, with a CAGR of 21.6%. The brand’s unique barre-based workout, which combines Pilates, yoga, and ballet elements, appeals to women seeking a low-impact, full-body workout that transforms them physically and mentally.
Ideal Owner
The ideal Pure Barre franchisee is a fitness enthusiast with a passion for health and wellness. They should be energetic, business-minded, and capable of creating a supportive community for clients. While experience in fitness or dance is beneficial, strong leadership and customer service skills are essential to fostering a positive environment and ensuring client satisfaction.