Pure Barre
Pure Barre franchise for sale in Towson, Maryland
List Price: $35,000 USD
Key Facts
Annual Gross Revenue
$231,000 USD
Cash Flow (SDE)
Less than $25,000
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
Upon Inquiry
Year Established
2023
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$6,000
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Situated in Circle East in the heart of Towson, our studio benefits from exceptional visibility, ample parking, and consistent foot traffic. With Towson Town Center, Baltimore County Government, and both Towson and Goucher Universities just steps away, the location attracts a vibrant mix of students, professionals, and local residents.
The studio is fully staffed and ready for seamless ownership transition. Our team includes eight dedicated instructors—five certified in multiple formats—supported by an experienced sales lead and three front desk staff. Strong systems and documented processes keep daily operations running smoothly. The current owner manages remotely with weekly leadership touchpoints and monthly team meetings.
We’re proud of our loyal membership community and the strong reputation we’ve built in Towson.
Growth opportunities
A new owner will find a solid foundation of loyal members and a community that’s eager for more. With fresh leadership, the studio can quickly scale. Towson offers a rich ecosystem of local businesses, universities, and organizations—ideal for cross‑promotional partnerships and community collaborations. Strengthening digital marketing and increasing grassroots outreach will meaningfully boost lead flow and brand visibility. There are also several high‑value revenue opportunities still largely untapped: expanding retail offerings, introducing private training, hosting workshops and specialty events, and building corporate partnerships with nearby employers and institutions.
Owner's Day-to-Day Involvement
I am now living long distance and not physically in the studio regularly. I visit once per quarter to meet with the team. I am available to the team when needed and meet weekly with the sales lead. I run payroll and work with the instructors and sales lead to create the quarterly teaching schedule. I also do the books and take care of all business needs and tax reportings.
Asset Description
Fully built out studio includes barres, stereo and speakers, all fitness equipment ( heavy weights, small weights, tubes, balls, platforms, etc) Front desk and lobby includes branded front desk, Lenovo touch screen computer, client cubbies and benches, retail fixtures. Utility room includes refrigerator
Inventory Description
Socks, tanks and leggings.
Reason for Selling
Being in the business for almost 10 years, I am currently looking into other business ventures.
Why I Love My Franchise
Xponential Fitness, Pure Barre’s parent company, recently restructured to strengthen franchise support. Regional managers are now highly accessible for strategy calls and in‑studio training, and our brand president is exceptionally responsive—often replying within the hour. The franchisor is now engaged, supportive, and committed to owner success.
About Pure Barre
Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.
Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.
Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.
Franchisee Support
Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.
Industry / Market
The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.
Ideal Owner
A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.