Two Wellness Studios with a Head Start on Growth
Perspire Sauna Studio franchise for sale in Santa Monica, California
List Price: $495,000 USD
Key Facts
Annual Gross Revenue
$1,078,400 USD
Cash Flow (SDE)
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
$200,000 – $300,000
Year Established
2022
Location Is
Leased
Approx. Monthly Rent
Upon Inquiry
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Award-winning two-studio wellness business with recurring membership revenue, hundreds of active members, and an experienced team already in place. One studio has a proven record of success while the second moved into profitability during its first year, creating a strong foundation for a buyer ready to build on what’s already working.
The franchise earned Rookie of the Year and Top Performing Studio recognition within the franchise system. Both studios have strong Google ratings, and customers continue returning for infrared sauna, red light therapy, and wellness services that encourage long-term memberships.
Offered at $495,000, a new owner steps into two staffed, fully equipped studios with an experienced team, loyal members, and the hard work already done. The seller is relocating for family reasons, will provide transition support, and is open to discussing flexible deal structures with qualified buyers.
Please inquire through this platform only. Expect pre-qualification and NDA from Franchise Flippers by email.
Growth opportunities
The U.S. wellness industry is valued at $1.1 trillion and continues to grow due to increasing demand for holistic health solutions and self-care practices. Contributing factors include rising health consciousness, stress management needs, and a cultural shift toward preventative wellness. This concept stands out with its unique combination of infrared sauna and red-light therapy, a streamlined membership model, and a premium guest experience, positioning it to capitalize on these trends and drive long-term success. Growth is centered on building membership at both studios. Established partnerships, community events, referral relationships, and proven marketing systems already provide a steady flow of new prospects. Recent investments in AI-powered lead management also create opportunities to improve lead conversion and member retention.
Owner's Day-to-Day Involvement
The owner spends about 10 hours per week on hiring, scheduling, and financial oversight while an experienced team of 11 part-time employees runs daily operations. The ideal owner enjoys leading a team, building local relationships, and growing sales.
Franchise Accolades & Awards
This two-studio operation has earned recognition within the franchise system, including Rookie of the Year and Top Performing Studio honors, along with repeated local recognition. One of the owners was also selected to serve on the franchisor's Marketing Advisory Council, reflecting her leadership and involvement within the franchise system.
Asset Description
The sale includes all essential furniture, fixtures, and equipment needed to continue operating both studios, including infrared saunas with red light therapy, halotherapy equipment, Sno Shower systems (Culver City studio only), computers, office furniture, seating, storage, IT equipment, and other operational assets. The combined value of the furniture, fixtures, and equipment is estimated at approximately $250,000.
Inventory Description
Also included is the business's wellness inventory, such as beverages, retail products, branded merchandise, cleaning supplies, and other operating supplies needed for day-to-day operations. (Included in the $250,000 above).
Reason for Selling
Relocating for family reasons
Why I Love My Franchise
We love the AI tools and content our Franchisor has enabled us to leverage which has really shown some promise. The science of Sauna wellness, Infrared Sauna, Red Light therapy is very well documented and the scripts they provide with the proven wellness facts create a very strong pitch / value prop to customers.
About Perspire Sauna Studio
Perspire Sauna Studio is an infrared sauna and wellness franchise founded in 2010. The brand operates private studio suites offering full-spectrum infrared saunas, medical-grade red light therapy, SNØ contrast showers, and Halotherapy. Sessions are sold on a drop-in basis or through recurring memberships, giving the business a revenue model built on repeat customer habits.
The studio model serves health-conscious consumers seeking evidence-based wellness services in a private, customizable environment. Perspire’s services are HSA/FSA eligible, broadening access for consumers who prefer to pay with pre-tax health funds. The brand began franchising in 2018 and has grown to over 100 open studios nationwide with more than 200 franchise licenses sold.
Perspire positions itself as the first-of-its-kind infrared sauna studio franchise in the US, having pioneered the commercial infrared sauna format on a franchise basis. Studios run with a small team of four to eight employees. Operators do not need special professional licensing or wellness credentials, making the brand accessible to candidates from outside the health and wellness industry.
Franchisee Support
Franchisees receive 57.5 hours of classroom training and 26.5 hours of on-the-job instruction. A Dedicated Franchise Business Consultant supports each location on an ongoing basis. Ongoing resources include proprietary software, a franchisee intranet, and a branded loyalty app, along with field operations guidance, national marketing programs, co-op advertising, and a newsletters and conventions program. Resale buyers should confirm what transfer training and system access the franchisor provides to incoming ownership.
Brand Accolades & Awards
Perspire Sauna Studio ranked #1 in the Sauna category on Entrepreneur's 2026 Franchise 500 list, as stated on the brand's current franchise website. The brand has received national media coverage and is positioned as a pioneer in the commercial infrared sauna space, operating since 2010. Strategic partnerships with Clearlight for sauna technology and PATH Water for in-studio hydration represent vendor-level recognition of the brand's positioning. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local review history and reputation within its community.
Industry / Market
The US sauna and wellness services market is growing steadily as consumers prioritize recovery, preventive health, and self-care. Technavio projects the US sauna market to expand by USD 151.3 million between 2025 and 2029, at a CAGR of 6.4%, driven by wellness spending among millennials, professionals, and older adults. Infrared and contrast therapy studios benefit from this trend, attracting repeat customers through membership formats. HSA/FSA eligibility broadens the accessible consumer base. For resale buyers, local demographics and the proximity of health-focused consumers are key demand factors to assess.
Ideal Owner
The most suitable Perspire Sauna Studio owner is comfortable running a customer-facing wellness business with a small staff. Industry or wellness credentials are not required, but familiarity with membership sales and service-oriented retail environments will help. Day-to-day responsibilities center on staff scheduling, local marketing, and maintaining the member experience that drives retention. Operators who are community-minded and naturally drawn to health and wellness will find the brand's positioning a practical fit. Semi-absentee ownership may be possible for operators who build a capable in-studio team.