Two Established SoCal Wellness Studios
Perspire Sauna Studio franchise for sale in Santa Monica, California
List Price: $649,000 USD
Key Facts
Annual Gross Revenue
$1,078,400 USD
Cash Flow
Upon Inquiry
Seasonal Business
No
Value of Inventory
Upon Inquiry
Value of Assets
$200,000 – $300,000
Year Established
2022
Location Is
Leased
Approx. Monthly Rent
Upon Inquiry
Total Employees
10–25
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Award-winning two-studio wellness business with recurring membership revenue, hundreds of active members, and an experienced team already in place. One studio has a proven record of success while the second reached profitability during its first year, creating a strong foundation for a buyer ready to build on what’s already working.
The franchise earned Rookie of the Year and Top Performing Studio recognition within the franchise system. Both studios have strong Google ratings, and customers continue returning for infrared sauna, red light therapy, and wellness services that encourage long-term memberships.
A new owner steps into two staffed, fully equipped studios with an experienced team, loyal members, and the hard work already done. The seller is relocating for family reasons and will provide transition support.
Please inquire through this platform only. Expect pre-qualification and NDA from Franchise Flippers by email.
Growth opportunities
The U.S. wellness industry is valued at $1.1 trillion and continues to grow due to increasing demand for holistic health solutions and self-care practices. Contributing factors include rising health consciousness, stress management needs, and a cultural shift toward preventative wellness. This concept stands out with its unique combination of infrared sauna and red-light therapy, a streamlined membership model, and a premium guest experience, positioning it to capitalize on these trends and drive long-term success. Growth is centered on building membership at both studios. Established partnerships, community events, referral relationships, and proven marketing systems already provide a steady flow of new prospects. Recent investments in AI-powered lead management also create opportunities to improve lead conversion and member retention
Owner's Day-to-Day Involvement
The owner spends about 10 hours per week on hiring, scheduling, and financial oversight while an experienced team of 11 part-time employees runs daily operations. The ideal owner enjoys leading a team, building local relationships, and growing sales.
Franchise Accolades & Awards
This two-studio operation has earned recognition throughout the franchise system, including Rookie of the Year and Top Performing Studio honors. The flagship location has also received a local "Most Loved" award for three consecutive years. The owner was selected to serve on the franchisor's Marketing Advisory Council, reflecting the success of these studios and her leadership within the system. The franchise brand has also received multiple national franchise awards and industry recognition.
Asset Description
The sale includes all essential furniture, fixtures, and equipment needed to continue operating both studios, including infrared saunas with red light therapy, halotherapy equipment, contrast therapy systems, computers, office furniture, seating, storage, IT equipment, and other operational assets. The combined value of the furniture, fixtures, and equipment is estimated at approximately $250,000.
Inventory Description
Also included is the business's wellness inventory, such as beverages, retail products, branded merchandise, cleaning supplies, and other operating supplies needed for day-to-day operations. (Included in the $250,000 above).
Reason for Selling
Relocating for family reasons
Why I Love My Franchise
We love the AI tools and content our Franchisor has enabled us to leverage which has really shown some promise. The science of Sauna wellness, Infrared Sauna, Red Light therapy is very well documented and the scripts they provide with the proven wellness facts create a very strong pitch / value prop to customers.
About Perspire Sauna Studio
Perspire Sauna Studio is the nation’s fastest-growing infrared sauna studio franchise, offering a modern wellness experience through infrared saunas and red-light therapy. Founded in 2010 by Lee Braun, it began franchising in 2018. The brand provides guests with a spa-like environment, enhancing relaxation, detoxification, and overall well-being. Perspire has over 50 locations in the U.S. and offers a comprehensive support system for franchisees, focusing on low overhead and recurring revenue through membership programs.
Franchisee Support
Perspire Sauna Studio provides a substantial training program consisting of 26.5 hours of on-the-job training combined with 57.5 hours of classroom training. Franchisees receive comprehensive ongoing support including purchasing co-ops, newsletters, meetings and conventions, grand opening assistance, online support, security and safety procedures, lease negotiation help, field operations guidance, site selection assistance, proprietary software, and access to a franchisee intranet platform. Marketing support is equally robust, offering co-op advertising, ad templates, national media exposure, regional advertising assistance, social media guidance, SEO support, website development, email marketing tools, and a loyalty program/app.
Brand Accolades & Awards
Perspire Sauna Studio has emerged as a leader in the wellness franchise sector, achieving remarkable growth milestones rather than formal accolades. By 2024, the company hosted 1.1 million sauna sessions and welcomed 25,000 new members across more than 70 locations nationwide. That same year, Perspire awarded 75 new territories to franchisees and opened 22 new studios spanning 27 states. Recognized as “the first and fastest-growing infrared sauna franchise in the United States” since 2021, the company is on track to open 40 additional locations in 2025, with long-term plans to expand to 500 locations. Perspire has also set industry standards by forging strategic partnerships with premium wellness technology providers, further solidifying its leadership in the sauna and wellness space.
Industry / Market
The wellness industry is experiencing robust growth, particularly in the sauna and spa sectors as consumers prioritize health and relaxation. Perspire Sauna Studio leverages this demand by offering infrared sauna services that cater to wellness-focused lifestyles.
Ideal Owner
The ideal Perspire Sauna Studio franchisee is health-conscious and passionate about wellness trends like infrared saunas. They should have strong management skills, be customer-service focused, and possess an entrepreneurial spirit to grow their wellness business effectively.