Bricks And Minifigs
Bricks & Minifigs franchise for sale in Johns Creek, Georgia
List Price: $275,000 USD
Key Facts
Annual Gross Revenue
$350,000 USD
Cash Flow (SDE)
$100,000 – $150,000
Seasonal Business
No
Value of Inventory
$100,000 – $150,000
Value of Assets
$25,000 – $50,000
Year Established
2021
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
$4,500
Total Employees
Less than 10
1–3 MonthsTransition
Support
SomewhatPrice/Terms
Flexibility
NoneSeller financing Available
Part-timeOwner
Involvement
About this Business
Own a business that builds creativity, community, and profit—one brick at a time! Bricks & Minifigs is a thriving LEGO® resale and event-based retail store in one of Atlanta’s most dynamic suburban markets. As part of the award-winning Bricks & Minifigs franchise—the world’s largest LEGO® buy, sell, and trade network—this store offers a fun, family-friendly business model with strong growth potential.
Whether you’re a hands-on entrepreneur or a semi-absentee investor, this turnkey operation comes with an experienced team, strong franchise support, and multiple income streams.
Growth opportunities
This franchise offers strong growth potential for a new owner through expanded community engagement and events. By hosting workshops, building contests, and partnerships with schools or local groups, the store can attract new customers and boost loyalty. With a loyal customer base, turnkey operations, and an established presence, the location provides an excellent opportunity to grow revenue, deepen community connections, and build long-term success.
Owner's Day-to-Day Involvement
The owner’s role can be as active or as passive as desired. The business is fully staffed and includes employees capable of handling daily operations, customer service, and sales. A hands-on owner can increase profitability by managing events, community outreach, and marketing directly. A semi-absentee owner can oversee the business part-time with a manager in place handling staff scheduling, daily sales, inventory, and customer engagement.
Additional Info
This location includes the exclusive franchise territory covering Atlanta Brick Con, one of the Southeast’s largest LEGO® conventions. This territory gives the store premier access to thousands of passionate LEGO® fans and families who attend annually.
Asset Description
This fully equipped Bricks and Minifigs franchise includes a complete retail build-out with fixtures, shelving, display tables, and party/event room furnishings and décor. Technology and systems include a POS with inventory tracking, computers, tablets, printers, signage, and a security/camera system. All furniture, fixtures, and equipment (FF&E) are in excellent condition and included in the sale—no additional capital investment required.
Inventory Description
The franchise includes over $100,000 in inventory, featuring new, used, and retired LEGO® sets, collectible minifigures, and bulk . This extensive selection appeals to collectors, hobbyists, and builders of all ages, providing a ready-to-sell, diverse inventory that supports strong sales and repeat customer traffic. All inventory is included in the sale, offering a turnkey business opportunity.
Reason for Selling
Current ownership would like to pursue other business ventures. The store is in excellent operational shape, making this a smooth transition for a new owner.
Why I Love My Franchise
The owner of this Bricks and Minifigs franchise loves the store for its combination of LEGO passion and community connection. Surrounded by bricks, sets, and minifigs, they enjoy inspiring creativity while helping customers find the perfect pieces. The business is more than a store—it’s a hub for imagination, personal connections, and shared enthusiasm, making every day rewarding and fulfilling.
About Bricks & Minifigs
Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.
Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.
Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.
Franchisee Support
Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.
Brand Accolades & Awards
Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.
Industry / Market
Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.
Ideal Owner
The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.