Established – Minimal Upfront Investment, Operational Upside
Pure Barre franchise for sale in Morristown, New Jersey
List Price: $50,000 USD
Key Facts
Annual Gross Revenue
N/A (undeveloped)
Seasonal Business
No
Value of Inventory
Less than $25,000
Value of Assets
Upon Inquiry
Year Established
2019
Business Operates From
A retail location
Location Is
Leased
Approx. Monthly Rent
Upon Inquiry
Total Employees
10–25
+3 MonthsTransition
Support
Very FlexiblePrice/Terms
Flexibility
NoneSeller financing Available
PassiveOwner
Involvement
About this Business
This established Pure Barre studio is being offered with a highly flexible transaction structure, and upfront acquisition cost is not the primary consideration for the right operator.
- The studio is fully staffed, fully built out, and operating with an established member base and strong community presence.
- Located in a prime downtown area with high visibility, strong foot traffic, and ample parking, the facility and equipment are very well maintained.
- Instructor quality and overall member experience are consistently well received and highly praised by members.
Having been operated largely under an absentee-owner model, this opportunity is less about rebuilding and more about execution. An owner-operator or experienced multi-unit franchisee with stronger local marketing focus and disciplined conversion and retention processes could likely unlock meaningful upside from the existing foundation.
For the right buyer, this represents the opportunity to step into an established Pure Barre location with infrastructure, staff, systems, and community already in place—without the typical startup costs, buildout risk, or ramp-up timeline associated with opening a new studio.
Growth opportunities
- Marketing & Lead Generation: More consistent and targeted local marketing to fully penetrate the territory, improve lead flow quality, and increase conversion efficiency from inquiry to first visit and membership. - Operational Execution: Strengthening day-to-day operational discipline through structured staff training, clearer role expectations, and consistent performance feedback to improve sales conversion, customer experience and overall execution. - Retention & Referrals: More systematic member retention and referral programs, including consistent follow-ups, engagement touchpoints, and reactivation processes to increase lifetime value and community-driven growth.
Owner's Day-to-Day Involvement
The business has been run as an owner-absentee model. Owner usually does weekly check in with sales staff and handles more critical stuff such as hiring. processing payroll.
Inventory Description
Athletic wear has not been the focus of the business, therefore the inventory value is more like a few thousands.
Reason for Selling
Due to evolving professional and personal priorities, the owner is seeking a timely transition to a qualified operator positioned to continue building on the existing foundation.
Why I Love My Franchise
Pure Barre is a highly effective, low-impact workout that appeals to a wide range of fitness levels and life stages. The group class format naturally builds strong community, accountability, and relationships between members and staff, driving member engagement, loyalty, and retention. The franchisor provides ongoing support, structured systems, and operational updates that help ensure consistency and ease of execution for owners.
About Pure Barre
Pure Barre is the largest and most established barre fitness franchise, specializing in small movements that lead to big changes. With over 76,000 active members and nearly 600 studios across North America, Pure Barre is not only the leading barre brand but also one of the largest franchised fitness brands. The franchise offers a range of effective, low-impact, full-body workouts suitable for various fitness levels. Owning a Pure Barre studio comes with several benefits, including a strong national brand, a recurring revenue model, and excellent EBITDA margins (earnings before interest, taxes, depreciation, and amortization). The franchise is supported by a seasoned team with decades of experience in fitness franchising. Pure Barre is always evolving, with regular updates to class choreography, music, and new programming, ensuring that the in-studio member experience remains fresh and engaging. With Xponential Fitness at the helm, franchisees have access to robust resources, making Pure Barre a smart investment for those passionate about fitness and wellness.
Franchisee Support
Under the leadership of Xponential Fitness, Pure Barre provides extensive support and comprehensive training to franchisees. This includes recurring sales training, monthly calls, and expert guidance from dedicated regional sales team members. Franchisees benefit from KPI report reviews, opportunities for improvement, and ongoing conversations about performance, ensuring they have the tools and support needed for success.
Brand Accolades & Awards
Pure Barre has consistently ranked in Entrepreneur Magazine’s Franchise 500 list each year, solidifying its position as a pioneer in the barre space and boutique fitness industry overall.
Industry / Market
Pure Barre operates within the growing women's fitness market, valued at $20.6 billion in 2022 and projected to reach $42 billion by 2032, with a CAGR of 21.6%. The brand’s unique barre-based workout, which combines Pilates, yoga, and ballet elements, appeals to women seeking a low-impact, full-body workout that transforms them physically and mentally.
Ideal Owner
The ideal Pure Barre franchisee is a fitness enthusiast with a passion for health and wellness. They should be energetic, business-minded, and capable of creating a supportive community for clients. While experience in fitness or dance is beneficial, strong leadership and customer service skills are essential to fostering a positive environment and ensuring client satisfaction.